Estrategia y operaciones de marketing digital con enfoque en crecimiento medible. Aplico auditorías de canales, diseño de sistemas de trabajo (Trello/Notion) y ejecución creativa para eliminar cuellos de botella operativos, estandarizar calendarios editoriales y mejorar la productividad del negocio. He liderado identidades de marca y arquitecturas de contenido para sectores gastronómicos y de lujo/servicios premium, combinando campañas de alto impacto con seguimiento de KPIs y producción de contenido (incluye video corto) para impulsar engagement y conversiones con resultados directos.…

Mendoza

Estrategia y operaciones de marketing digital con enfoque en crecimiento medible. Aplico auditorías de canales, diseño de sistemas de trabajo (Trello/Notion) y ejecución creativa para eliminar cuellos de botella operativos, estandarizar calendarios editoriales y mejorar la productividad del negocio. He liderado identidades de marca y arquitecturas de contenido para sectores gastronómicos y de lujo/servicios premium, combinando campañas de alto impacto con seguimiento de KPIs y producción de contenido (incluye video corto) para impulsar engagement y conversiones con resultados directos.…

Available to hire

Estrategia y operaciones de marketing digital con enfoque en crecimiento medible. Aplico auditorías de canales, diseño de sistemas de trabajo (Trello/Notion) y ejecución creativa para eliminar cuellos de botella operativos, estandarizar calendarios editoriales y mejorar la productividad del negocio.

He liderado identidades de marca y arquitecturas de contenido para sectores gastronómicos y de lujo/servicios premium, combinando campañas de alto impacto con seguimiento de KPIs y producción de contenido (incluye video corto) para impulsar engagement y conversiones con resultados directos.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Marketing Operations & Database Designer – Caprichos Gourmet at Caprichos Gourmet
March 20, 2026 - April 20, 2026
Architected an operational ecosystem in Notion by designing interconnected relational databases to centralize inventory, sales tracking, and content/production workflows. Successfully migrated manual and informal order tracking into a professional multi-stage pipeline system, improving business visibility and operational clarity.
Marketing Operations & Data Base Designer at Caprichos Gourmet
March 20, 2026 - April 20, 2026
Architected a complete operations ecosystem in Notion, designing interconnected relational databases to centralize inventory, sales tracking, and production workflows. Migrated informal manual order tracking into a professional multi-stage pipeline system, improving overall business visibility and operational control.
Marketing Operations & Data Base Designer (Freelance) at Caprichos Gourmet
March 20, 2026 - April 20, 2026
Architected an end-to-end operational ecosystem in Notion, designing interconnected relational databases to centralize inventory, sales tracking, and production workflows. Migrated informal, manual order tracking into a professional multi-stage pipeline system, improving business visibility significantly.
Marketing Operations & Database Designer (Freelance) at Caprichos Gourmet
February 1, 2026 - April 1, 2026
Architected a complete operational ecosystem in Notion, designing interconnected relational databases to centralize inventory, sales tracking, and production workflows. Migrated manual and informal order tracking into a professional, multi-stage pipeline system, significantly improving business visibility and operational flow.
Brand Strategy & Visual Specialist – La Esmeralda at La Esmeralda
November 1, 2025 - December 20, 2025
Conducted market analysis and competitive benchmarking to design a luxury-focused visual identity with a clear differentiator. Optimized local SEO discovery and redesigned the brand’s digital touchpoints to increase professional authority and organic audience engagement.
Brand Strategy & Visual Specialist at La Esmeralda
November 1, 2025 - December 1, 2025
Conducted market analysis and competitive benchmarking to design a luxury-focused visual identity and establish clear brand differentiation. Optimized local SEO discovery and redesigned digital touchpoints to increase professional authority and boost organic audience engagement.
Brand Strategy & Visual Specialist at La Esmeralda (Wellness Center)
November 1, 2025 - December 31, 2025
Conducted market analysis and competitive benchmarking to design a luxury-focused visual identity with clear differentiation. Optimized local SEO discovery and redesigned digital touchpoints to increase professional authority and boost organic audience engagement.
Graphic & Advertising Designer – Sushi Master at Sushi Master
September 1, 2025 - November 30, 2025
Created high-impact advertising designs and premium visual assets tailored for a gastronomy brand, elevating its digital market presence. Engineered a digital brand identity architecture and developed visual galleries for multi-channel social media execution. Aligned aesthetic messaging with commercial objectives to increase organic engagement and ensure brand consistency across digital touchpoints.
Graphic & Advertising Designer at Sushi Master
September 1, 2025 - November 30, 2025
Created high-impact advertising designs and premium visual assets tailored to gastronomy brands, elevating digital market presence. Engineered the digital brand identity architecture and designed comprehensive visual galleries for multi-channel social media execution. Aligned aesthetic messaging with commercial goals to increase organic engagement and ensure brand consistency across digital touchpoints.
Operations & Marketing Strategist – Mía Pizza at Mía Pizza
July 1, 2025 - March 20, 2026
Designed and developed a comprehensive brand identity system and cohesive social media feed layouts to strengthen market presence. Implemented a centralized content production workflow architecture in Trello, improving operational efficiency and eliminating execution bottlenecks by ~50%. Standardized brand guidelines through recurring monthly campaign models (e.g., “Viernes Universitario”, “Combo Squad”) to ensure editorial calendar consistency and stronger audience alignment.
Operations & Marketing Strategist at Mía Pizza
July 1, 2025 - March 20, 2026
Designed and developed a comprehensive brand identity and visual asset ecosystem, plus cohesive social media feed layouts to strengthen market presence. Implemented a centralized Trello workflow architecture to manage content production, reducing operational bottlenecks and increasing business productivity by ~50%. Standardized brand guidelines and executed recurring monthly campaign models (e.g., “Viernes Universitario”, “Combo Squad”) while enforcing editorial calendar consistency.
Marketing Operations & Growth Manager – Casa Flamingo at Casa Flamingo
May 1, 2025 - Present
Designed and executed a complete brand identity and operations system, aligning visual assets with a high-conversion digital strategy. Developed and implemented a marketing and operations pipeline that generated 25 direct bookings within 30 days without paid advertising budget. Produced targeted high-impact visual campaigns leading to the rapid sale of a premium property (stated as within 24 hours).
Marketing Operations & Growth Manager at Casa Flamingo
May 1, 2025 - Present
Designed and executed a complete brand identity ecosystem and aligned visual assets with a high-conversion digital strategy. Developed a marketing and operations pipeline that generated 25 direct bookings within 30 days without a paid advertising budget. Executed a targeted, high-impact visual campaign that resulted in the successful sale of a premium property within 24 hours.
Marketing Operations & Growth Manager at Casa Flamingo (Vacation Rental)
May 1, 2025 - Present
Built and executed a complete brand identity ecosystem, aligning visual assets with a high-conversion digital strategy. Developed a strategic marketing and operations pipeline that generated 25 direct bookings within 30 days without a paid advertising budget. Executed targeted, high-impact visual campaigns that resulted in the successful sale of a premium property within 24 hours.
Community Manager at Contecpro
January 1, 2024 - Present
Strategic Social Media Consultant & Marketing Operations (End-to-end: brand + social media + ops)
January 1, 2024 - Present
Consultoría y ejecución integral para marcas (especialmente gastronomía y premium). Diseño y desarrollo de identidad de marca y arquitectura de feeds para redes sociales; implementación de flujos centralizados en Trello para producir y publicar contenido sin cuellos de botella. Establecimiento de sistemas de trabajo basados en datos en Notion para operaciones comerciales (inventario, pipeline de ventas) y mejora de productividad. Apoyo en campañas visuales estratégicas para generar reservas/ventas mediante contenido de alto impacto, con enfoque en resultados medibles (KPI y conversión).
Community Manager – Tecpro at Tecpro
January 1, 2024 - Present
Strategic Social Media Consultant & Marketing Operations at Freelance
January 1, 2024 - Present
Delivered KPI-driven multi-platform social media and marketing operations for gastronomy and premium brands. Engineered centralized production workflows using Trello and Notion to remove content bottlenecks and increase overall business productivity by ~50%. Designed end-to-end brand identity and social feed architecture aligned to commercial goals. Produced high-impact strategic visual campaigns to generate direct bookings (e.g., 25 direct bookings within 30 days for a vacation property) without relying on paid budget claims.
Community Manager at Centecpro
January 1, 2024 - Present
Social Media Consultant & Marketing Operations Strategist
January 1, 2024 - Present
Applied industrial-engineering principles to digital growth: audited multi-channel performance, designed high-conversion social media strategies, and engineered efficient asset-production workflows. Centralized content bottlenecks using Trello workflows to improve overall business productivity. Delivered end-to-end brand identity and social media feed architecture for gastronomy and premium commercial sectors, supporting both organic engagement and strategic campaign execution. Established KPI-driven execution routines and produced engaging short-form video content to scale brand awareness and remove production bottlenecks.
Community Manager at Centro epro (Tecpro / Centecpro mentioned as Centecpro)
January 1, 2024 - Present
Strategic Social Media Consultant & Marketing Operations
January 1, 2024 - Present
Delivered engineering-principle workflows to scale content production and brand operations. Centralized Trello task flows to eliminate content bottlenecks and improve overall business productivity by ~50%. Designed end-to-end brand identity and social media feed architectures for gastronomy and premium commercial sectors, ensuring cohesive messaging and consistency across digital touchpoints. Produced a high-impact strategic visual campaign for a vacation property that generated 25 direct bookings within 30 days.

Education

Industrial Engineering (Final Semester) at Jose Antonio Páez University (UJAP)
January 11, 2030 - April 24, 2026
English Certification (B1) at Jose Antonio Páez University (UJAP)
January 11, 2030 - April 24, 2026
Industrial Engineering (in progress) at José Antonio Páez University
January 1, 2019 - July 24, 2026
Modern Languages (English foundation) at Carabobo University Foundation (Fund aUC)
January 1, 2019 - January 1, 2021
Computer Skills / Certifications (Excel) at Cetiac
January 1, 2021 - July 24, 2026
Industrial Engineering (in progress) at José Antonio Páez University (Universidad José Antonio Páez)
January 1, 2019 - July 24, 2026
Modern Languages (in foundation/ongoing program) at Universidad de Carabobo Foundation (Fund aUC)
January 1, 2019 - January 1, 2021
Computer Skills / Excel (course) at CETIAc
January 1, 2021 - July 24, 2026
Community Management (course/certification) at Centropro (Centecpro)
January 1, 2024 - July 24, 2026
Industrial Engineering at José Antonio Páez University
January 1, 2019 - January 1, 2026
Modern Languages (English) at Carabobo University Foundation (FundAU) / Universidad de Carabobo (Foundation)
January 1, 2019 - January 1, 2021
High School / Certificate (Excel) at Cetiac
January 1, 2021 - January 1, 2021
Industrial Engineering (in progress) at José Antonio Páez University
January 1, 2019 - July 24, 2026
Modern Languages (Foundation) at Carabobo University Foundation (Fund aUC)
January 1, 2019 - January 1, 2021
Excel at Cetiac
January 1, 2021 - January 1, 2021
Industrial Engineering (in progress) at José Antonio Páez University
January 1, 2019 - July 24, 2026
Modern Languages (Foundation) at Carabobo University Foundation (Fund aUC)
January 1, 2019 - January 1, 2021
Excel at Cetiac
January 1, 2021 - July 24, 2026

Qualifications

Diploma in Digital Marketing
January 11, 2030 - April 24, 2026
HubSpot Academy Certification in Email Marketing
January 11, 2030 - April 24, 2026
HubSpot Academy Certification in Content Marketing
January 11, 2030 - April 24, 2026
Advanced Excel Certification
January 11, 2030 - April 24, 2026
Modern Languages (English) - Carabobo University Foundation (FundAU)
January 1, 2019 - January 1, 2021
Excel - Cetiac
January 1, 2021 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Real Estate & Construction, Travel & Hospitality, Other, Healthcare

Skills

Experience Level