Marketing Specialist / Tech Trainer at Excel Career College & Kootenay College

Led launch and optimization of Meta ad campaigns for two college brands across audiences, funnels, and creative A/B testing to drive enrollments-qualified leads. Built full-funnel lead generation workflows (top-of-funnel awareness, mid-funnel nurtures, bottom-funnel conversions) to boost lead-to-enrollment rates. Administered HubSpot CRM across institutions (deal pipelines, lifecycle stages, lead statuses, automated cadences) and created a six-chapter onboarding video kit for admissions staff. Configured GA4 event tracking and Looker Studio dashboards to monitor cost-per-lead, ROAS, and conversion rates; delivered weekly media spend decision reports. Produced short-form video (Reels, TikTok, Shorts), ad copy, and web content aligned with SEO strategy and brand guidelines. Audited 30+ program pages for content accuracy, on-page SEO, and compliance; delivered prioritized action reports with QA checklists. Built internal growth tools including a UTM/URL tracking system and a RAG-powered A

Marketing Specialist / Tech Trainer at Keller Williams Ocean Realty

Owned digital marketing for a multi-agent brokerage; managed audience segmentation, retargeting funnels, lookalike audiences, and creative A/B testing to drive enrollments-qualified leads. Built full-funnel lead generation workflows—from awareness to enrollment. Administered HubSpot CRM across agents, managed deal pipelines and lifecycle stages, and created onboarding resources for admissions staff. Configured GA4 event tracking and built Looker Studio dashboards to monitor ROAS and conversion rates; delivered weekly performance reports. Produced short-form video, ad copy, and SEO-aligned web content while maintaining brand guidelines. Audited program pages for content accuracy and compliance; led internal growth initiatives and vendor coordination for events.

eCommerce Marketing Coordinator at Fire Tech Manufacturing

Managed Amazon Seller Central storefronts—keyword research, A+ Content, and split-tested imagery to maximize conversion rate. Launched Amazon PPC campaigns (Sponsored Products, Sponsored Brands) that increased unit sales YoY by 372% within seven months. Directed product photography and post-production, delivering web- and catalog-ready creative.

Founder & Operator at Nonexistent World

Built a D2C apparel brand—product design (Adobe Suite), eCommerce development (WordPress, Shopify), and international supply chain management. Generated $5,000+ in revenue through organic social, paid ads, and conversion rate optimization with zero external funding.

Digital Marketing Assistant at Ashton Education

Built conversion-optimized Unbounce landing pages for lead generation and email list growth. Executed segmented email and SMS campaigns via PulseM; managed WordPress CMS content updates.