I'm William Barnes, a multi-instrumentalist, producer, promoter, and creative contractor based in Montgomery, Alabama. I build and manage live entertainment, studio production, branding, and event experiences for artists, labels, venues, and festivals. I love helping projects come to life with thoughtful design, strategic promotion, and hands-on production. My specialty and passion lie at the intersection of music, culture, and sociopolitics. I’m a collaborative, detail-oriented leader who thrives in team environments, delivering on big-picture goals while tending to the small details that ensure a smooth, successful event or production. I thrive on mixing old-world folk elements with new-world sounds and techniques. My preferred workstations are Logic, Ableton and LUNA.

William Barnes

I'm William Barnes, a multi-instrumentalist, producer, promoter, and creative contractor based in Montgomery, Alabama. I build and manage live entertainment, studio production, branding, and event experiences for artists, labels, venues, and festivals. I love helping projects come to life with thoughtful design, strategic promotion, and hands-on production. My specialty and passion lie at the intersection of music, culture, and sociopolitics. I’m a collaborative, detail-oriented leader who thrives in team environments, delivering on big-picture goals while tending to the small details that ensure a smooth, successful event or production. I thrive on mixing old-world folk elements with new-world sounds and techniques. My preferred workstations are Logic, Ableton and LUNA.

Available to hire

I’m William Barnes, a multi-instrumentalist, producer, promoter, and creative contractor based in Montgomery, Alabama. I build and manage live entertainment, studio production, branding, and event experiences for artists, labels, venues, and festivals. I love helping projects come to life with thoughtful design, strategic promotion, and hands-on production.

My specialty and passion lie at the intersection of music, culture, and sociopolitics. I’m a collaborative, detail-oriented leader who thrives in team environments, delivering on big-picture goals while tending to the small details that ensure a smooth, successful event or production.

I thrive on mixing old-world folk elements with new-world sounds and techniques. My preferred workstations are Logic, Ableton and LUNA.

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Language

English
Fluent

Work Experience

Owner, Performer, Producer & Promoter at South Word Entertainment Productions
January 1, 2004 - Present
Over 18+ years building and promoting live entertainment, producing shows, booking artists, and managing social media and marketing for diverse venues and brands. Led concept development, event production, and hospitality coordination for multiple events and venues.
Director of Entertainment at Vintage Hospitality Group
January 1, 2023 - January 1, 2025
Direct and manage entertainment programs, branding, and nightly events; oversee staff, promotion, event production, and venue ambience for multiple restaurants and venues.
Director at Red Bluff Music, Arts & Food Festival
January 1, 2023 - January 1, 2025
Concept, branding and promotion for artists and labels; live performance, studio production, and consulting for artists, labels, venues and festivals. Booked and promoted music venues; managed marketing and festival operations; raised funds and managed a six-figure budget for a large summer festival.
Creative Director, Talent Buyer & Promoter at The Lyric at Esther's (Civic Complex Project)
September 14, 2025 - Present
Collaborating with the City of Prattville on best use and practices for the new civic complex; curate brand and aesthetic, budgeting, staffing, and standard operating procedures. Design, promote and manage nightly events, overseeing operations and marketing campaigns.

Education

Guitar Performance, Jazz Composition at Berklee College of Music
January 11, 2030 - April 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services