Available to hire
I’m Christoph Voser, a strategic sales and marketing professional with 34+ years of experience shaping growth for complex products and services. I blend classic, hands-on sales with digital marketing, SEO (GEO), AI-driven automations, and brand staging to boost visibility and revenue.
I thrive on turning ideas into measurable results, leading cross-functional teams, and delivering practical AI-powered marketing workflows. I’m comfortable at C-level, partner-facing, and focused on tangible outcomes for tourism, media, retail, NPOs, and tech services.
Experience Level
Language
German
Fluent
English
Advanced
French
Beginner
Work Experience
Head of Marketing at Coral Travel AG
October 1, 2023 - December 1, 2025Created and managed B2B/B2C budgets across all marketing channels; organized B2C/B2B info tours; led multiple projects and process development; prepared and consolidated for DACH; generated innovative marketing measures (e.g., world-first scented catalogue covers, QR codes linking to hotel videos); set up and managed all online marketing channels including social media; established and evolved B2B and B2C websites.
Head of Sales & Online Marketing at Business2Web GmbH
September 1, 2021 - September 1, 2023Drove client base development from scratch; led web design, SEO, SEA, Google My Business, Google Shopping Ads, and Google Analytics projects for Switzerland and worldwide; analyzed SEA/SEO/Analytics reports and implemented improvements; built company reputation offline/online; organized Digital Day event with Google, YouTube, Meta, TikTok and Pinterest keynote speakers.
Head of Marketing at FTI Touristik AG
January 1, 2017 - January 1, 2021Led a 3-person marketing team; managed budgets for B2B/B2C channels; planned and implemented sales promotions across print, radio, TV and magazines; total responsibility for fti.ch and the B2B site ftigroup-service.ch; executed complete online marketing across channels and social media; produced weekly B2B/B2C newsletters.
SEO, SXO & Online Marketing Expert / Owner at WebTrendsMedia GmbH
June 1, 2011 - December 1, 2016Delivered end-to-end SEO, SXO and social media projects; developed sales promotions, new product packaging, and event marketing; specialized in SEO, SXO, SEA, social media and online marketing strategies; created channels bridging online and offline activities for clients.
Sales Director at Basel United AG (now FC Basel)
September 1, 2009 - May 1, 2011Drove development and synergy across sports marketing, event marketing and catering platforms; established CRM; acquired new clients and managed key accounts; built advertising client networks for FC Basel.
Owner at Advertising & Communications Agency
January 1, 1991 - December 1, 2004Managed Switzerland-wide marketing for Radio Regenbogen (12-year mandate); complete national advertising build-up; cultivated relationships with major media and advertising agencies; provided advertising consulting; contributed to SAP implementation project at Kraft Foods Switzerland.
Editor, Presenter & Advertising Consultant at Radio Raurach
January 1, 1989 - January 1, 1991Editorial and on-air roles with advertising consultancy responsibilities during early career.
Purchasing & Computer Staff Training at Cryopump AG, Aesch
January 1, 1987 - January 1, 1989Held purchasing and computer training responsibilities.
Sales at BUSS AG, Pratteln
January 1, 1984 - January 1, 1987Sales role at Buss AG.
Education
Metaverse Strategist at Metaverse Academy
January 1, 2023 - December 31, 2023GA4 Migration Training at Digicomp
January 1, 2023 - January 1, 2023CAS Digital Leadership at FH Olten
January 1, 2022 - January 1, 2022CAS Marketing Communication at University of Applied Sciences
January 1, 2010 - January 1, 2010Commercial Apprenticeship at BUSS AG, Pratteln
January 1, 1984 - January 1, 1984Qualifications
Interview Training for Executives
January 1, 2018 - January 1, 2018Examination Expert Marketing Specialists
January 1, 2012 - January 1, 2015Federal Certificate Trainer SVEB1
January 1, 2012 - January 1, 2012Fed. Diploma Sales Director – Bachelor (EMC)
January 1, 2009 - January 1, 2009Sponsoring nat./intl. – SAWI
January 1, 2006 - January 1, 2006SAP Modules Training
January 1, 2001 - January 1, 2003E-Commerce Training
January 1, 2000 - January 1, 2000Metaverse Strategist
January 1, 2023 - January 1, 2023GA4 Migration Training
January 1, 2023 - January 1, 2023CAS Digital Leadership
January 1, 2022 - January 1, 2022Interview Training for Executives
January 1, 2018 - January 1, 2018Examination Expert Marketing Specialists
January 1, 2012 - January 1, 2015Federal Certificate Trainer SVEB1
January 1, 2012 - January 1, 2012CAS Marketing Communication
January 1, 2010 - January 1, 2010Fed. Diploma Sales Director – Bachelor (EMC)
January 1, 2009 - January 1, 2009Sponsoring nat./intl. – SAWI
January 1, 2006 - January 1, 2006SAP Modules Training
January 1, 2001 - January 1, 2003E-Commerce Training
January 1, 2000 - January 1, 2000Commercial Apprenticeship
January 1, 1984 - January 1, 1984Industry Experience
Media & Entertainment, Retail, Non-Profit Organization
Experience Level
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