I am a Social Media Manager and Head of Marketing at Girls Coding Academy, experienced in creating and executing content strategies that drive engagement and growth. I have successfully increased student enrollment from 10 to 50+ through targeted digital campaigns and strong brand storytelling. I stand out for combining creativity with data-driven strategies to deliver measurable results across social platforms.…

Lerato Amelia Thuso

I am a Social Media Manager and Head of Marketing at Girls Coding Academy, experienced in creating and executing content strategies that drive engagement and growth. I have successfully increased student enrollment from 10 to 50+ through targeted digital campaigns and strong brand storytelling. I stand out for combining creativity with data-driven strategies to deliver measurable results across social platforms.…

Available to hire

I am a Social Media Manager and Head of Marketing at Girls Coding Academy, experienced in creating and executing content strategies that drive engagement and growth. I have successfully increased student enrollment from 10 to 50+ through targeted digital campaigns and strong brand storytelling. I stand out for combining creativity with data-driven strategies to deliver measurable results across social platforms.

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Skills

Experience Level

Branding
Expert
Copywriting
Expert
Social Media Design
Expert
Flyer
Expert
Email Marketing
Intermediate
HubSpot
Intermediate
Looker Studio
Intermediate
Power BI
Intermediate
Tableau
Intermediate

Language

English
Advanced

Work Experience

Marketing Manager at Girls Coding Academy
January 1, 2024 - Present
Results-driven Marketing Manager responsible for growing brand presence and enrollment. Increased student enrollment from under 10 to 50+ active students; secured sponsorships (including Engidata) and built long-term relationships with partners such as Both University. Managed and grew social media presence with daily engagement growth; developed campaigns that promote brand visibility. Designed high-converting marketing materials, including flyers and social media posts, driving awareness and interest. Implemented new income-generating strategies ensuring financial stability and sustainability for the academy.
Marketing Officer at Girls Coding Academy
January 1, 2024 - Present
Supported marketing initiatives, coordinated campaigns, and managed day-to-day social media activity to maintain consistent brand messaging and grow audience engagement.
Marketing Manager at Girls Coding Academy
January 1, 2023 - Present
Increased student enrollment from under 10 to 50+ active students through targeted marketing campaigns. Secured sponsorships including Engidata and built long-term relationships with partners. Managed and grew social media presence with daily engagement, developed campaigns that promoted brand visibility. Designed high-converting marketing materials (flyers and social media posts) that drove awareness and generated interest. Implemented income-generating strategies ensuring financial stability and sustainability for the academy.

Education

Diploma in Public Relations at Limkokwing University of Creative Technology
January 1, 2018 - January 1, 2023
Diploma in Public Relations at Limkokwing University of Creative Technology
January 1, 2018 - January 1, 2023
CSE / Matric at LikuenA High School
January 1, 2016 - January 1, 2017
PSLE at Naleli Primary School
January 1, 2006 - January 1, 2013
Diploma in Public Relations at Limkokwing University of Creative Technology
January 1, 2018 - January 1, 2023

Qualifications

High School
January 1, 2006 - January 1, 2013
Primary School
January 11, 2030 - April 25, 2026

Industry Experience

Education, Software & Internet, Professional Services, Media & Entertainment, Other
    paper Social Media Manager portfolio

    I am the head of Marketing and Social media manager at Girls Coding Academy. In these roles, I’ve managed to increase the academy’s social media followers and visibility, resulting in enrollment of over 70% almost other achievements. I have also managed to organize successful national robotics competitions and hackathons, and made credible partnerships with schools and universities in Lesotho. This is another strategy that has put Girls Coding Academy on the map with STEM education in Lesotho.