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I am an award-winning Creative Director and Head of Content with 25+ years shaping brand storytelling across global brands in fintech, fashion, lifestyle, and media. I specialise in short-form video, editorial photography, and AI-assisted content production, delivering ROI through scalable content ecosystems and social storytelling. I balance strategic leadership with hands-on production, building scalable content systems and cultivating culturally resonant brands. I thrive in cross-functional collaboration with Marketing, Product, and PR to turn ideas into impactful campaigns.…I am an award-winning Creative Director and Head of Content with 25+ years shaping brand storytelling across global brands in fintech, fashion, lifestyle, and media. I specialise in short-form video, editorial photography, and AI-assisted content production, delivering ROI through scalable content ecosystems and social storytelling. I balance strategic leadership with hands-on production, building scalable content systems and cultivating culturally resonant brands. I thrive in cross-functional collaboration with Marketing, Product, and PR to turn ideas into impactful campaigns.

Buki Koshoni

Creative Director, Brand Designer, Content Producer, +2

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I am an award-winning Creative Director and Head of Content with 25+ years shaping brand storytelling across global brands in fintech, fashion, lifestyle, and media. I specialise in short-form video, editorial photography, and AI-assisted content production, delivering ROI through scalable content ecosystems and social storytelling. I balance strategic leadership with hands-on production, building scalable content systems and cultivating culturally resonant brands. I thrive in cross-functional collaboration with Marketing, Product, and PR to turn ideas into impactful campaigns.…I am an award-winning Creative Director and Head of Content with 25+ years shaping brand storytelling across global brands in fintech, fashion, lifestyle, and media. I specialise in short-form video, editorial photography, and AI-assisted content production, delivering ROI through scalable content ecosystems and social storytelling. I balance strategic leadership with hands-on production, building scalable content systems and cultivating culturally resonant brands. I thrive in cross-functional collaboration with Marketing, Product, and PR to turn ideas into impactful campaigns.

Available to hire

I am an award-winning Creative Director and Head of Content with 25+ years shaping brand storytelling across global brands in fintech, fashion, lifestyle, and media. I specialise in short-form video, editorial photography, and AI-assisted content production, delivering ROI through scalable content ecosystems and social storytelling.

I balance strategic leadership with hands-on production, building scalable content systems and cultivating culturally resonant brands. I thrive in cross-functional collaboration with Marketing, Product, and PR to turn ideas into impactful campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Video Advert

Expert

Short Film

Intermediate

Logo

Intermediate

Language

English

Fluent

Work Experience

Head of Visual Content at Revolut

January 1, 2021 - January 1, 2022

Led end-to-end visual content production for Revolut, directing photography, video, animation, and design across digital, social, and OOH. Directed award-winning brand campaigns, drove 43% YoY social engagement growth and increased Instagram engagement from 2.1% to 4.7% across 12M+ impressions. Managed £350K annual production budget, delivering on time across multiple markets. On-set leadership for major product launches, contributing to a 28% uplift in app downloads. Built scalable content systems and brand guidelines adopted across 15 global markets, reducing production turnaround by 30%. Collaborated with Marketing, Product, and PR to create integrated assets delivering 8.5M+ digital impressions per quarter. Produced employer branding content contributing to a 22% rise in qualified recruitment applications.

Founder & Creative Director at Retoxx (Fitness Lifestyle App & Apparel Brand)

January 1, 2020 - January 1, 2022

Conceived and led a D2C fitness lifestyle brand from zero, directing brand identity, content strategy, UX concept design, and marketing across digital platforms. Grew to 8,500 pre-launch followers in 6 months via organic short-form video and lifestyle content. Roles included Content Strategy & Editorial Planning, AI-Assisted Content Production, Creative Direction & Art Direction, Brand Identity & Campaign Development, Short-Form Video, Influencer Collaboration, Brand Storytelling, and Production Oversight. Delivered 40+ branded video/photo assets with 18% average engagement (above industry benchmarks). Generated 2.4M+ organic impressions in Q1 and secured acquisition interest from a competing brand within 12 months.

Founder & Marketing Director | Creative Lead at Drty Fashion

March 1, 2009 - June 30, 2012

Founded boutique creative studio delivering digital-first fashion marketing, editorial content, and brand strategy. Directed 30+ editorial and commercial campaigns, generating £180K+ revenue and expanding client visibility by 220% on social. Led brand strategy, visual identity, and cross-channel storytelling; built a multi-brand audience reach of 1.2M+ across platforms; delivered integrated content strategies that boosted client online engagement by 35% within 90 days.

Creative Marketing Director at Hey Buddy TV

July 1, 2009 - October 31, 2011

Produced and directed original branded video content for music and lifestyle audiences, developing content strategies that grew online reach and engagement. Achievements include 850K+ total video views in the first year and 25+ branded videos with an average of 290K views per campaign; channel audience grew 340%.

TV Content Developer & Producer at The Drty Dzn

January 1, 2009 - May 31, 2010

Created, produced, and distributed an original 10-episode entertainment series rooted in UK youth culture, managing the full production lifecycle from concept to release. The 10-episode series generated 120K+ views in the first month; handled scripting, shooting, editing, post-production, and multi-platform distribution.

Music Content Director at Chris Horton Films

February 1, 1997 - November 30, 2009

Directed, produced, and led creative teams delivering branded music content for major and independent artists. Directed 60+ music videos, generating 15M+ views; oversaw multi-platform releases for artists with catalogues exceeding 500M streams; delivered an average 42% uplift in streaming and sales in the 30 days following release.

Campaign Art Director | Freelance at Freelance

March 1, 2007 - Present

Delivered 45+ brand-aligned photo/video campaigns for luxury and high-street clients (JD Sports, Adidas, H&M, Hackett London, Cambridge Audio, 1REBEL Gym). Translated briefs into high-impact visual content across print, web, social, and OOH; average campaign reach 3.2M impressions; editorial and commercial content featured in Vanity Fair, The Sunday Times, The British Journal of Photography, and The Independent Magazine; achieved 35% uplift in client engagement post-campaign.

Photographer, Videographer & Editor | Freelance at Freelance

February 1, 2008 - Present

Created content for global brands (Sony Music, Universal Records, BMG Music, Panache Lingerie, OKUN Beachwear, American Apparel, Premier Models) with 22M+ impressions; editorial campaigns featured in Vanity Fair, FHM, Byrdie, The Review, NIF Magazine; worked with 50+ celebrity clients delivering content 40% above-brief benchmarks.

Brand & Creative Consultant | Freelance at Freelance

January 1, 2010 - Present

Defined and evolved brand identities for fashion, lifestyle, and culture brands, delivering multi-channel campaigns that increased recognition and engagement by an average of 38%; led cross-functional collaboration across creative, marketing, and strategy teams.