Hi, I’m Roshni Patni, a creative and results-driven marketing professional with a passion for brand storytelling across digital platforms. I specialize in social media management, content creation, and campaign coordination, and I’m proficient in Canva, Google Analytics, HubSpot, Adobe Creative Cloud, ChatGPT, Hootsuite, and Meta Business Suite. I love turning data into engaging stories that connect with audiences and drive measurable results. I bring hands-on experience from student-led agencies and campus projects, collaborating cross-functionally to deliver integrated campaigns on time and within budget. I thrive in fast-paced environments and enjoy transforming concepts into compelling content that resonates with diverse audiences.

Roshni Patni

Hi, I’m Roshni Patni, a creative and results-driven marketing professional with a passion for brand storytelling across digital platforms. I specialize in social media management, content creation, and campaign coordination, and I’m proficient in Canva, Google Analytics, HubSpot, Adobe Creative Cloud, ChatGPT, Hootsuite, and Meta Business Suite. I love turning data into engaging stories that connect with audiences and drive measurable results. I bring hands-on experience from student-led agencies and campus projects, collaborating cross-functionally to deliver integrated campaigns on time and within budget. I thrive in fast-paced environments and enjoy transforming concepts into compelling content that resonates with diverse audiences.

Available to hire

Hi, I’m Roshni Patni, a creative and results-driven marketing professional with a passion for brand storytelling across digital platforms. I specialize in social media management, content creation, and campaign coordination, and I’m proficient in Canva, Google Analytics, HubSpot, Adobe Creative Cloud, ChatGPT, Hootsuite, and Meta Business Suite. I love turning data into engaging stories that connect with audiences and drive measurable results.

I bring hands-on experience from student-led agencies and campus projects, collaborating cross-functionally to deliver integrated campaigns on time and within budget. I thrive in fast-paced environments and enjoy transforming concepts into compelling content that resonates with diverse audiences.

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Language

English
Fluent

Work Experience

Integrated Marketing Strategy (Student Project - Website) at Drivisa (Client via Aura Creative, St. Lawrence College)
May 1, 2025 - August 31, 2025
Founded Aura Creative, a student agency, to develop and execute the 'On My Way' IMC campaign for Drivisa, a mobile-first driving school app. Targeted first-time drivers, students, and newcomers across Ontario using storytelling and youth-focused content. Planned integrated tactics across social media, digital ads, partnerships, and community engagement.
Digital Marketing Strategist (Paid Campaign – Event Promotion) at PMI-OVOC Kingston Branch
May 1, 2025 - August 31, 2025
Planned and managed a paid digital campaign for the “Project Managers, Tell Your Story!” event. Conducted audience research, optimized ad performance, and tracked KPIs across platforms. Collaborated with a team to manage budget spend and present data-driven campaign insights to the client.
Marketing Strategist (Student Project - Public utilities) at Utilities Kingston
January 1, 2025 - April 30, 2025
Collaborated with a team to develop a fully integrated marketing communications (IMC) campaign. Conducted audience research, competitive analysis, and media planning to support strategic messaging. Presented creative concepts and campaign strategy to the client for implementation.
Digital Strategy Consultant (Student Project – Nonprofit sector) at Compassionate Communities Kingston
January 1, 2025 - April 30, 2025
Assessed the organization’s digital presence and identified gaps across social media and website. Developed recommendations to strengthen online engagement and brand awareness. Delivered a digital strategy report and social media content suggestions tailored to their goals.

Education

Graduate Certificate in Digital Marketing Communications at St. Lawrence College
August 1, 2025 - April 25, 2026
Graduate Certificate in Digital Communication Management at Fanshawe College
August 1, 2024 - April 25, 2026
Bachelor of Commerce (B. Com) at The Maharaja Sayajirao University of Baroda
January 11, 2030 - May 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet