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I'm Rocío Fernández Madero, a Dynamic Growth Marketing Expert with over 10 years of experience driving brand awareness and high-quality lead generation for global organizations in FMCG, Pharma, and Automotive. I specialize in strategic storytelling, transforming complex project success stories into compelling multi-channel campaigns that resonate with enterprise-level clients. I'm a proactive, hands-on leader who loves integrating AI-driven workflows to maximize efficiency and campaign impact, and I excel in full-funnel orchestration from onsite performance optimization to revenue attribution.…I'm Rocío Fernández Madero, a Dynamic Growth Marketing Expert with over 10 years of experience driving brand awareness and high-quality lead generation for global organizations in FMCG, Pharma, and Automotive. I specialize in strategic storytelling, transforming complex project success stories into compelling multi-channel campaigns that resonate with enterprise-level clients. I'm a proactive, hands-on leader who loves integrating AI-driven workflows to maximize efficiency and campaign impact, and I excel in full-funnel orchestration from onsite performance optimization to revenue attribution.

Rocío Fernández Madero

Growth Marketer, Marketing Strategist, Product Marketer, +2

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I'm Rocío Fernández Madero, a Dynamic Growth Marketing Expert with over 10 years of experience driving brand awareness and high-quality lead generation for global organizations in FMCG, Pharma, and Automotive. I specialize in strategic storytelling, transforming complex project success stories into compelling multi-channel campaigns that resonate with enterprise-level clients. I'm a proactive, hands-on leader who loves integrating AI-driven workflows to maximize efficiency and campaign impact, and I excel in full-funnel orchestration from onsite performance optimization to revenue attribution.…I'm Rocío Fernández Madero, a Dynamic Growth Marketing Expert with over 10 years of experience driving brand awareness and high-quality lead generation for global organizations in FMCG, Pharma, and Automotive. I specialize in strategic storytelling, transforming complex project success stories into compelling multi-channel campaigns that resonate with enterprise-level clients. I'm a proactive, hands-on leader who loves integrating AI-driven workflows to maximize efficiency and campaign impact, and I excel in full-funnel orchestration from onsite performance optimization to revenue attribution.

Available to hire

I’m Rocío Fernández Madero, a Dynamic Growth Marketing Expert with over 10 years of experience driving brand awareness and high-quality lead generation for global organizations in FMCG, Pharma, and Automotive. I specialize in strategic storytelling, transforming complex project success stories into compelling multi-channel campaigns that resonate with enterprise-level clients.

I’m a proactive, hands-on leader who loves integrating AI-driven workflows to maximize efficiency and campaign impact, and I excel in full-funnel orchestration from onsite performance optimization to revenue attribution.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Consumer Marketing Manager at ISDIN

January 1, 2022 - January 1, 2026

Strategic storytelling: Developed and executed global marketing strategies by transforming dermatological innovations into engaging success stories, driving a 35% increase in brand engagement. Integrated campaigns: Led end-to-end campaign strategy across digital, content, and events, achieving a 35% increase in consumer engagement. Product launches: Led cross-functional go-to-market initiatives for new digital products, ensuring alignment between Sales, Product, and Corporate Marketing. Lead generation & loyalty: Orchestrated the LOVE ISDIN global ecosystem, managing the full-funnel experience to convert awareness into qualified leads and long-term revenue.

Digital Marketing & CRM Specialist at Volkswagen Group España Distribución

January 1, 2021 - January 1, 2022

Channel Strategy: Designed and executed digital customer journeys for premium brands (Audi, VW, SEAT), focusing on lead generation and sales enablement for the dealer network. Experimentation: Conducted A/B testing and performance experiments across email marketing and automation tracks to optimize funnel conversion rates.

Marketing & Sales Manager at GOMEEP

January 1, 2019 - January 1, 2021

Built B2C marketing strategy for urban micromobility startup. Led team of 4, aligning operations with brand positioning. Delivered multichannel campaigns (SEM, social ads, content, email, partnerships).

Marketing & Sales Consultant at Michael Page

January 1, 2018 - January 1, 2019

B2B Relationship Management: Managed a portfolio of corporate clients, identifying business priorities and providing talent-based solutions for Marketing and Sales business units.

E-Commerce, Digital & CRM Executive at NH Hotel Group MERCOSUR

January 1, 2014 - January 1, 2019

Managed digital marketing, CRM & e-commerce across Argentina, Chile, Uruguay & Brazil. Delivered 360° campaigns for hotel launches & loyalty programs. Optimized booking platform with dynamic pricing, upselling & UX improvements.