Rocío Fernández Madero
I'm Rocío Fernández Madero, a Dynamic Growth Marketing Expert with over 10 years of experience driving brand awareness and high-quality lead generation for global organizations in FMCG, Pharma, and Automotive.
About
I’m Rocío Fernández Madero, a Dynamic Growth Marketing Expert with over 10 years of experience driving brand awareness and high-quality lead generation for global organizations in FMCG, Pharma, and Automotive. I specialize in strategic storytelling, transforming complex project success stories into compelling multi-channel campaigns that resonate with enterprise-level clients.
I’m a proactive, hands-on leader who loves integrating AI-driven workflows to maximize efficiency and campaign impact, and I excel in full-funnel orchestration from onsite performance optimization to revenue attribution.
- 12 years' experience
- Joined April 2026
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- FrenchBeginner
Industry experience
- Consumer Goods
- Healthcare
- Travel & Hospitality
- Retail
- Professional Services
More experts in Buenos Aires, Argentina
Work experience· 5 roles
Strategic storytelling: Developed and executed global marketing strategies by transforming dermatological innovations into engaging success stories, driving a 35% increase in brand engagement. Integrated campaigns: Led end-to-end campaign strategy across digital, content, and events, achieving a 35% increase in consumer engagement. Product launches: Led cross-functional go-to-market initiatives for new digital products, ensuring alignment between Sales, Product, and Corporate Marketing. Lead generation & loyalty: Orchestrated the LOVE ISDIN global ecosystem, managing the full-funnel experience to convert awareness into qualified leads and long-term revenue.
Channel Strategy: Designed and executed digital customer journeys for premium brands (Audi, VW, SEAT), focusing on lead generation and sales enablement for the dealer network. Experimentation: Conducted A/B testing and performance experiments across email marketing and automation tracks to optimize funnel conversion rates.
Built B2C marketing strategy for urban micromobility startup. Led team of 4, aligning operations with brand positioning. Delivered multichannel campaigns (SEM, social ads, content, email, partnerships).
Education
Hire Rocío Fernández Madero today
Post a job and invite Rocío, or contact them directly. No hidden commission.