I'm a data-driven digital marketing specialist with expertise in SEO, PPC, social media management, and content marketing. I create tailored campaigns that boost brand visibility, engagement, and conversions, and I blend creativity with analytics to deliver measurable results aligned with business goals. I have experience working across Nordic markets during an internship in Helsinki and leading campaigns in Bangladesh, which has given me a versatile perspective on global digital strategies. I thrive on turning market research and consumer insights into actionable marketing plans, guiding teams with clear goals and performance tracking. My approach emphasizes collaboration, continuous optimization, and delivering value to both brands and audiences through well-structured, data-informed campaigns.

FADIA RAFIA RAFA

I'm a data-driven digital marketing specialist with expertise in SEO, PPC, social media management, and content marketing. I create tailored campaigns that boost brand visibility, engagement, and conversions, and I blend creativity with analytics to deliver measurable results aligned with business goals. I have experience working across Nordic markets during an internship in Helsinki and leading campaigns in Bangladesh, which has given me a versatile perspective on global digital strategies. I thrive on turning market research and consumer insights into actionable marketing plans, guiding teams with clear goals and performance tracking. My approach emphasizes collaboration, continuous optimization, and delivering value to both brands and audiences through well-structured, data-informed campaigns.

Available to hire

I’m a data-driven digital marketing specialist with expertise in SEO, PPC, social media management, and content marketing. I create tailored campaigns that boost brand visibility, engagement, and conversions, and I blend creativity with analytics to deliver measurable results aligned with business goals. I have experience working across Nordic markets during an internship in Helsinki and leading campaigns in Bangladesh, which has given me a versatile perspective on global digital strategies.

I thrive on turning market research and consumer insights into actionable marketing plans, guiding teams with clear goals and performance tracking. My approach emphasizes collaboration, continuous optimization, and delivering value to both brands and audiences through well-structured, data-informed campaigns.

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Language

English
Fluent

Work Experience

Marketing Specialist (Internship) at Jobgo International OY
January 1, 2023 - June 1, 2023
Executed digital campaigns to increase brand awareness in the Nordic market. Conducted market research and competitor analysis to identify trends. Supported content creation and localization for Finnish audiences. Tracked campaign metrics and prepared optimization reports.
Digital Marketing Manager at RIBANA Organic
January 1, 2022 - July 1, 2022
Led campaigns to boost brand visibility and sales in Bangladesh. Oversaw content and product marketing across all channels. Analyzed market trends and consumer insights to refine strategies. Guided the marketing team with clear goals and performance tracking.
Digital Marketing Executive at Worldtrack
January 1, 2021 - January 1, 2022
Developed and implemented marketing plans to promote consultancy services.
Public Relations Manager at Organicare Gencon Group
January 1, 2020 - December 1, 2020
Built and maintained media relationships to enhance brand visibility. Developed PR campaigns for new beauty products and company initiatives. Handled crisis communication and managed brand reputation. Organized events and collaborated with influencers to boost awareness.
Junior Engagement Officer at X Integrated Marketing Agency
June 1, 2018 - December 1, 2019
Responded to customer queries via social media, ensuring a positive experience. Provided one-stop quality information and captured insights for engagement strategies.

Education

Master of Arts at University of Jyväskylä, Finland
January 1, 2022 - January 1, 2024
Bachelor of Arts at University of Liberal Arts, Bangladesh
January 1, 2016 - January 1, 2020
High School in Business Studies at Dhaka City College, Bangladesh
January 1, 2013 - January 1, 2015

Qualifications

Google Ads - Measurement Certification
January 11, 2030 - April 25, 2026
Mimic Pro: Stukent
January 11, 2030 - April 25, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet