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I am a brand designer and art director with 15+ years of experience spanning top-tier advertising agencies (McCann, TBWA Worldwide, Ogilvy, Publicis) and an independent freelance practice. I create clean, modern visual identities and digital campaigns for international clients across Spanish, English, and French-speaking markets, with a strong typographic sensibility and a knack for cohesive brand systems. I thrive in asynchronous, remote collaboration across time zones, managing projects end-to-end from brief to delivery. I combine traditional design craft with AI-assisted workflows (Midjourney, generative tools) and stay fluent in Adobe Creative Suite and Canva. Fluent in Spanish, English, and French, I communicate clearly with multilingual clients and teams and enjoy turning ideas into visuals that perform.…I am a brand designer and art director with 15+ years of experience spanning top-tier advertising agencies (McCann, TBWA Worldwide, Ogilvy, Publicis) and an independent freelance practice. I create clean, modern visual identities and digital campaigns for international clients across Spanish, English, and French-speaking markets, with a strong typographic sensibility and a knack for cohesive brand systems. I thrive in asynchronous, remote collaboration across time zones, managing projects end-to-end from brief to delivery. I combine traditional design craft with AI-assisted workflows (Midjourney, generative tools) and stay fluent in Adobe Creative Suite and Canva. Fluent in Spanish, English, and French, I communicate clearly with multilingual clients and teams and enjoy turning ideas into visuals that perform.

ESTEFANIA LUENGO

Brand Designer, Web Designer, Graphic Designer, +3

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I am a brand designer and art director with 15+ years of experience spanning top-tier advertising agencies (McCann, TBWA Worldwide, Ogilvy, Publicis) and an independent freelance practice. I create clean, modern visual identities and digital campaigns for international clients across Spanish, English, and French-speaking markets, with a strong typographic sensibility and a knack for cohesive brand systems. I thrive in asynchronous, remote collaboration across time zones, managing projects end-to-end from brief to delivery. I combine traditional design craft with AI-assisted workflows (Midjourney, generative tools) and stay fluent in Adobe Creative Suite and Canva. Fluent in Spanish, English, and French, I communicate clearly with multilingual clients and teams and enjoy turning ideas into visuals that perform.…I am a brand designer and art director with 15+ years of experience spanning top-tier advertising agencies (McCann, TBWA Worldwide, Ogilvy, Publicis) and an independent freelance practice. I create clean, modern visual identities and digital campaigns for international clients across Spanish, English, and French-speaking markets, with a strong typographic sensibility and a knack for cohesive brand systems. I thrive in asynchronous, remote collaboration across time zones, managing projects end-to-end from brief to delivery. I combine traditional design craft with AI-assisted workflows (Midjourney, generative tools) and stay fluent in Adobe Creative Suite and Canva. Fluent in Spanish, English, and French, I communicate clearly with multilingual clients and teams and enjoy turning ideas into visuals that perform.

Available to hire

I am a brand designer and art director with 15+ years of experience spanning top-tier advertising agencies (McCann, TBWA Worldwide, Ogilvy, Publicis) and an independent freelance practice. I create clean, modern visual identities and digital campaigns for international clients across Spanish, English, and French-speaking markets, with a strong typographic sensibility and a knack for cohesive brand systems.

I thrive in asynchronous, remote collaboration across time zones, managing projects end-to-end from brief to delivery. I combine traditional design craft with AI-assisted workflows (Midjourney, generative tools) and stay fluent in Adobe Creative Suite and Canva. Fluent in Spanish, English, and French, I communicate clearly with multilingual clients and teams and enjoy turning ideas into visuals that perform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Fluent

Portuguese

Beginner

Italian

Beginner

Work Experience

Head of Talent Management & Community Builder at Demium

October 1, 2019 - April 1, 2020

Led talent management and community initiatives for a startup incubator; coordinated recruitment, mentoring and cross-functional communication; developed branding concepts and campaign visuals for major brands. Worked across print, press, outdoor and presentation materials. Managed bookings, customer relations, administration and online sales operations.

Art Director / Creative at Advertising Agencies (Madrid)

January 1, 2002 - January 1, 2012

Art Director / Creative across multiple agencies in Madrid, delivering brand campaigns and creative direction for clients.

Operational Manager at Fari Bali & SeaFari Bali

December 1, 2016 - June 1, 2019

Led international operations across Bali, Indonesia and Bahamas; coordinated daily logistics, events and collaboration for startup initiatives; supported branding campaigns, scheduling and client relations.

Founder & Lead Brand Designer at Webelsdesign

February 1, 2020 - Present

Designed end-to-end brand identities including logo systems, colour palettes, typography, and brand guidelines for entrepreneurs, SMEs, and lifestyle brands across Europe and Southeast Asia. Produced landing pages, social media visual templates, email campaigns, digital ads, OOH concepts, PDF guides, pitch decks, and print materials. Managed projects independently from brief to delivery, leading client communication, creative direction, and final production across multilingual environments. Implemented SEO, Google Ads, and social media campaigns alongside brand work, improving clients' online visibility and lead generation.

Art Director / Creative at McCann Erickson, TBWA Worldwide, Ogilvy, Publicis, Número Uno Comunicación

January 1, 2003 - December 31, 2012

Conceptualised and executed integrated advertising campaigns for national and international brands across TV, press, OOH, and digital — maintaining rigorous brand consistency. Developed brand positioning strategies and visual communication systems from concept to final production, collaborating with cross-functional teams under tight deadlines. Produced presentation decks, pitches, sales sheets, and client-facing materials, consistently representing the brand language with precision. Mentored junior creatives and designers to foster quality and best practices in visual storytelling.

Head of Talent & PR Communication at Demium Startups

October 1, 2019 - April 1, 2020

Designed and executed talent acquisition and brand communication strategies (online & offline), building cohesive visual and messaging assets to strengthen Demium's brand presence. Led Lean Startup Masterclasses, workshops, and community events — producing all branded materials, presentations, and event collateral. Built and nurtured a startup community and investor network, managing communications across multiple stakeholder groups.

Operational & Marketing Manager at Safari Bali / Seafari Bahamas

December 1, 2016 - June 1, 2019

Oversaw all online marketing and sales activities — creating and managing branded social content, improving digital visibility and conversion. Coordinated customer experience, team management, and logistics across multilingual international settings.