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Hi, I’m Rachel Neckar, a marketing professional with a track record of building and leading commercial operations in biotech and digital health startups. I blend strategic marketing, demand generation, and brand storytelling to accelerate adoption and growth across B2B and B2C channels. My focus areas include full-funnel marketing, marketing automation, and stakeholder engagement to drive measurable outcomes in complex environments. From launching campaigns for prescription digital therapeutics to establishing scalable marketing operations, I partner with cross-functional teams to translate insights into impactful tools, assets, and programs that accelerate growth and improve access.…Hi, I’m Rachel Neckar, a marketing professional with a track record of building and leading commercial operations in biotech and digital health startups. I blend strategic marketing, demand generation, and brand storytelling to accelerate adoption and growth across B2B and B2C channels. My focus areas include full-funnel marketing, marketing automation, and stakeholder engagement to drive measurable outcomes in complex environments. From launching campaigns for prescription digital therapeutics to establishing scalable marketing operations, I partner with cross-functional teams to translate insights into impactful tools, assets, and programs that accelerate growth and improve access.

Rachel Neckar

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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Hi, I’m Rachel Neckar, a marketing professional with a track record of building and leading commercial operations in biotech and digital health startups. I blend strategic marketing, demand generation, and brand storytelling to accelerate adoption and growth across B2B and B2C channels. My focus areas include full-funnel marketing, marketing automation, and stakeholder engagement to drive measurable outcomes in complex environments. From launching campaigns for prescription digital therapeutics to establishing scalable marketing operations, I partner with cross-functional teams to translate insights into impactful tools, assets, and programs that accelerate growth and improve access.…Hi, I’m Rachel Neckar, a marketing professional with a track record of building and leading commercial operations in biotech and digital health startups. I blend strategic marketing, demand generation, and brand storytelling to accelerate adoption and growth across B2B and B2C channels. My focus areas include full-funnel marketing, marketing automation, and stakeholder engagement to drive measurable outcomes in complex environments. From launching campaigns for prescription digital therapeutics to establishing scalable marketing operations, I partner with cross-functional teams to translate insights into impactful tools, assets, and programs that accelerate growth and improve access.

Available to hire

Hi, I’m Rachel Neckar, a marketing professional with a track record of building and leading commercial operations in biotech and digital health startups. I blend strategic marketing, demand generation, and brand storytelling to accelerate adoption and growth across B2B and B2C channels. My focus areas include full-funnel marketing, marketing automation, and stakeholder engagement to drive measurable outcomes in complex environments.

From launching campaigns for prescription digital therapeutics to establishing scalable marketing operations, I partner with cross-functional teams to translate insights into impactful tools, assets, and programs that accelerate growth and improve access.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

HCP Marketing and Market Development Leader at Akili

May 1, 2021 - February 28, 2023

Developed marketing activities, infrastructure, operations, strategy and vision for Akili's emerging commercial organization. Led initiatives increasing HCP awareness of product class by 10% in ADHD, and drove a 50% increase in Rx per month. Managed a first-ever KOL speaker program increasing HCP knowledge of prescription digital therapeutics by 12% and doubling the likelihood of Rx writing. Created unbranded tools (website, CRM emails) boosting awareness of digital therapeutics by 14% and collaborated on brand infrastructure, sales training, and deployment planning.

Digital Marketing Operations Manager at Akili

March 1, 2020 - May 31, 2021

Spearheaded marketing tactics and programs across Product and Corporate initiatives. Managed digital plan spanning web, email, social community management and paid advertising; optimized campaigns in Salesforce Marketing Cloud; established scalable systems to track performance; led A/B testing of creative, placements and targeting across paid channels.

Founding Marketing Manager (remote) at NEXTPLANE SOLUTIONS

October 1, 2018 - December 31, 2019

Built the marketing department for a healthcare tech startup and grew the team; contributed to market strategy driving growth and contributing to company acquisition. Led monthly content and strategy programs across multi-channel social, developed persona and lifecycle marketing to engage partners and stakeholders, generate leads, and retain customers; led thought leadership and content across editorial calendar, email, website, newsletters, case studies, webinars, PR, product videos and social media; managed events and RFPs; implemented Marketing Automation (Salesforce/Pardot).

Freelancer (remote) at SELF-EMPLOYED

February 1, 2018 - September 30, 2018

Completed various freelance projects via UpWork including marketing & communications coordination, outreach engagement, project management, data analysis and research.

Marketing Communications Consultant at TERACORE, INC

February 1, 2016 - January 31, 2018

Managed client delivery functions through marketing, PR and communications for FEMA campaigns (America's PrepareAthon!), editorial calendars, partner engagement, toolkits, webinars and press materials; promoted to Project Lead for FEMA portfolio events and outreach; ROI-focused marketing within budget constraints; led HTML email newsletters and readership growth.

Communications Analyst & Stakeholder Engagements at TERACORE, INC

February 1, 2015 - February 29, 2016

Increased client project awareness through web/social content, marketing calendars, publications and media library management. Authored communications plans for FEMA campaigns, coordinated collateral for meetings and conferences, and transformed stakeholder management systems; produced White House reports and led monthly coalition meetings with government partners.

Assistant Center Manager - Client Relations Coordinator at METRO OFFICES

May 1, 2011 - November 30, 2014

Led onboarding and communications for new client accounts, coordinated contract renewals, and expanded cross-sell opportunities; managed CRM usage and ensured profitability; led large-scale technology upgrades across multiple locations.

Assistant Event Coordinator - Online Marketing Manager at THE CARLYLE CLUB

September 1, 2010 - October 31, 2011

Managed website and online marketing initiatives; planned and executed events with budgets over $50k for up to 350 guests; led vendor selection, onsite management and logistics; produced marketing materials and contracts.

Promotions Coordinator at MACDINTON'S

April 1, 2009 - May 31, 2010

Drove consumer traffic through social media campaigns and promotional events; managed vendor relations and cost controls; trained new staff.

Store Manager - Visual Merchandiser at SEBASTIAN COLES

May 1, 2008 - April 30, 2009

Managed visual merchandising, purchasing consulting and customer service for a high-end retail boutique; set sales goals, budgets and forecasts.

Marketing Communications Consultant (remote) at TERACORE, INC

February 1, 2016 - January 1, 2018

Delivered marketing, PR and communications for government client projects (e.g., FEMA America's PrepareAthon!); managed editorial calendars, campaign materials, abstracts, toolkits, media plans, SOPs, press releases, HTML e-Briefs, webinars and social media strategies.