Social Media & Content Manager at Akhdar for Information Technology (A5dr)

Define, implement, and manage the complete social media strategy for A5dr across Instagram, TikTok, X, LinkedIn, and other major platforms, ensuring content and campaigns are culturally adapted for all target markets across the region. Lead ideation and execution of platform-native content formats including Reels, Stories, Threads, and short-form video, transforming book summaries and audio content into highly shareable posts. Develop a dedicated stream of social content to promote and drive traffic to the Podcourses business line. Oversee daily community management, social listening, prompt responses to comments and DMs, and fostering a positive and interactive learning community. Track, analyze, and report on key metrics including engagement rate, reach, and conversion traffic, using social media analytics tools to continuously optimize content and posting strategy based on data insights.

Social Media Account Manager at Create Media Group

Co-create content strategies as part of the social team to achieve client goals and expectations. Communicate regularly with clients to manage daily operations and develop strategic plans for future initiatives. Use AI tools to suggest copy for writers, storyboards for designers, and direction for editors and animators. Brief content creators to capture exceptional social media content and ensure final creative assets meet brand expectations. Mentor and support the team during day-to-day execution; identify trending content and oversee end-to-end content creation. Prepare monthly editorial calendars and ensure seamless execution against agreed deliverables. Oversee reporting; contribute insights, learnings, and proactive data-driven strategies to clients on a regular basis. Oversee community management and ensure ongoing page hygiene across all clients. Support new business pitches with ideas, presentations, and client-facing presentations.

Head of Creative at The Factory — Elmasna3

Conceived and implemented creative concepts, guidelines, and strategies across multiple projects, overseeing them through to completion. Collaborated with account executives to translate client briefs into creative direction. Directed and motivated copywriters; led brainstorming sessions and creative reviews. Wrote and designed unique copy that met both client and internal standards. Trained and developed junior creatives; monitored team output and proposed forward strategies.

Creative Writer / Content Creator at ALTV Media

Wrote scripts for online shows teaching Arabic creators how to produce video content. Re-wrote scripts for shows underperforming on views and engagement to drive recovery. Directed educational shows about blogging and content creation for beginner and intermediate creators. Guided and supported the wider creator community to elevate the quality of their output.

Audience Development & Social Media Manager at Qanawat FZ LLC, Cairo

Developed YouTube and social media strategies; motivated cross-market teams to execute against plan. Built content strategies for music and entertainment channels reaching millions of views and subscribers. Developed promotional plans for high-profile artists' new releases across the Gulf, Morocco, and Egypt. Oversaw daily operations of the audience development team across Dubai, Cairo, and Morocco; optimized processes where needed.

YouTube Specialist at Qanawat FZ LLC

Executed content strategy across all channels and MCN partnerships. Optimized social presence of partners and clients, integrating it with their YouTube programming. Carried out audience development tactics including annotations, end cards, and YouTube ad campaigns. Coordinated channel branding execution with creative design teams.