Available to hire
I’m a digital marketing leader and IT consultant with 10+ years of experience driving growth at the intersection of product, technology, and marketing. I blend deep B2B SaaS marketing expertise with hands-on CRM/MarTech consultancy, and I’m equally comfortable setting strategy at board level and executing campaigns that deliver measurable pipeline.
Currently I serve as Head of Product & Digital Marketing at neuland.ai, building a German deep-tech company into a European AI SaaS leader. In parallel, I run an active freelance consultancy serving startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
Work Experience
Head of Product & Digital Marketing at neuland.ai
April 1, 2025 - PresentDevelop go-to-market strategies for AI-driven products, define positioning, build cross-functional marketing campaigns, establish data-driven marketing operations, manage MarTech stack, and position the company as an AI thought leader through partnerships, PR, and community building.
Freelance Digital Marketing Consultant at Self-employed / Freelance
January 1, 2023 - PresentDeliver end-to-end marketing strategy, content programmes, lead generation, and CRM optimization for startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.
IT / MarTech Consultant at adesso SE
March 1, 2023 - November 1, 2024Implemented and customised MS Dynamics 365 / Power Platform solutions; GAP/FIT analyses, requirements engineering, process mapping; advised clients on digitising marketing and sales processes; conducted workshops and presales support.
Enterprise Marketing Lead Europe at Cyviz
August 1, 2021 - February 1, 2023Led EU marketing and communications strategy; built pipeline and brand presence across EMEA, APAC, and ME; produced assets; planned events; managed marketing automation; implemented MS Dynamics marketing automation company-wide; aligned product roadmap with R&D/IT.
Sr. Product Marketing & Sales Enablement Associate EMEA at TechTarget
July 1, 2018 - July 1, 2019Planned and delivered digital marketing projects for Fortune 100 clients; supported UK/EU Sales with field marketing; managed product positioning and editorial assets; collaborated with data analysts on purchase intent data.
Interim Head of Marketing (Freelance) at Cybersecurity (Freelance Project)
May 1, 2024 - January 1, 2025Marketing strategy, rebranding, content, agency coordination, CRM optimization for cybersecurity clients.
Marketing Consultant – Mining at Mining (Client)
May 1, 2023 - February 1, 2024Events, content marketing, email, social media, project management for mining sector.
Marketing Consultant – FinTech (1) at FinTech (Client 1)
May 1, 2023 - December 1, 2023Content, customer journeys, lead generation strategy.
Marketing Consultant – EdTech at EdTech (Client)
January 1, 2023 - December 1, 2023Content (Podcast), social media, marketing strategy.
Fractional Marketing Director – Health Tech (London) at Health Tech (London) (Client)
January 1, 2025 - PresentBrand positioning, GTM, website strategy, social media, content, analytics strategy.
Advisor at Art Gallery / Foundation
December 1, 2020 - August 1, 2021Strategy consulting, digitalization, digital platform conceptualisation.
Marketing Consultant – FinTech (2) at FinTech (2)
June 1, 2020 - August 1, 2021Sales & marketing strategy, campaign management, social media marketing.
Marketing Consultant – Fashion at Fashion
June 1, 2019 - May 1, 2021Content, social media, brand development, performance marketing.
Digital Consultant → Sales Consultant at Endorsed (ChapmanBlack)
August 1, 2016 - July 1, 2018Product management & development, key account management, IT sales training, supporting SaaS marketing campaign strategy, and project management.
Digital Marketing Assistant at netpadrino
July 1, 2016 - October 1, 2016OnPage/OffPage SEO, linkbuilding, content marketing, responsive web design (WordPress), Google AdWords, social media marketing.
Marketing Intern at Hamacher Transporte – Dürener Spedition
June 1, 2015 - August 1, 2015Newsletter creation, sales support, KPI analysis, national & international logistics coordination.
Digital Marketing Consultant at Independent / Freelance
January 1, 2023 - PresentDelivering end-to-end marketing strategy, content programs, lead generation and CRM optimization for startups and scale-ups across FinTech, EdTech, Cybersecurity, Mining and Fashion.
Interim Head of Marketing at Cybersecurity (Client)
May 1, 2024 - January 31, 2025Marketing strategy, rebranding, content, agency coordination and CRM optimisation for a cybersecurity client.
Marketing Consultant at Mining (Client)
May 1, 2023 - February 29, 2024Events, content marketing, email campaigns, social media and project management.
Marketing Consultant at FinTech (1) (Client)
May 1, 2023 - December 31, 2023Content, customer journeys, lead generation strategy.
Fractional Marketing Director at Health Tech (London) (Client)
January 1, 2025 - PresentBrand positioning, GTM, website strategy, social media, content and analytics strategy.
Marketing Consultant at FinTech (2) (Client)
June 1, 2020 - August 31, 2021Sales & Marketing strategy, campaign management, social media marketing.
Marketing Consultant at Fashion (Client)
June 1, 2019 - May 31, 2021Content, social media, brand development, performance marketing.
Education
MSc Information Systems & IT Management at Kristiania University College
January 11, 2030 - April 26, 2026MSc Information Systems & IT Management at Kristiania University College
January 11, 2030 - April 26, 2026Qualifications
MSc Information Systems & IT Management
January 11, 2030 - April 26, 2026Industry Experience
Software & Internet, Education, Financial Services, Professional Services, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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