Carolin Di Santo
I'm a digital marketing leader and IT consultant with 10+ years of experience driving growth at the intersection of product, technology, and marketing.
About
I’m a digital marketing leader and IT consultant with 10+ years of experience driving growth at the intersection of product, technology, and marketing. I blend deep B2B SaaS marketing expertise with hands-on CRM/MarTech consultancy, and I’m equally comfortable setting strategy at board level and executing campaigns that deliver measurable pipeline.
Currently I serve as Head of Product & Digital Marketing at neuland.ai, building a German deep-tech company into a European AI SaaS leader. In parallel, I run an active freelance consultancy serving startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.
- 10 years' experience
- Joined April 2026
Skills· 10
Languages
- GermanFluent
- EnglishFluent
Industry experience
- Software & Internet
- Education
- Financial Services
- Professional Services
- Media & Entertainment
- Other
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Work experience· 23 roles
Develop go-to-market strategies for AI-driven products, define positioning, build cross-functional marketing campaigns, establish data-driven marketing operations, manage MarTech stack, and position the company as an AI thought leader through partnerships, PR, and community building.
Brand positioning, GTM, website strategy, social media, content and analytics strategy.
Brand positioning, GTM, website strategy, social media, content, analytics strategy.
Education
Certifications and awards
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