Available to hire
I’m a digital marketing leader and IT consultant with 10+ years of experience driving growth at the intersection of product, technology, and marketing. I blend deep B2B SaaS marketing expertise with hands-on CRM/MarTech consultancy, and I’m equally comfortable setting strategy at board level and executing campaigns that deliver measurable pipeline.
Currently I serve as Head of Product & Digital Marketing at neuland.ai, building a German deep-tech company into a European AI SaaS leader. In parallel, I run an active freelance consultancy serving startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
Work Experience
Head of Product & Digital Marketing at neuland.ai
April 1, 2025 - PresentDevelop go-to-market strategies for AI-driven products, define positioning, build cross-functional marketing campaigns, establish data-driven marketing operations, manage MarTech stack, and position the company as an AI thought leader through partnerships, PR, and community building.
Fractional Marketing Director at Health Tech (London) (Client)
January 1, 2025 - PresentBrand positioning, GTM, website strategy, social media, content and analytics strategy.
Fractional Marketing Director – Health Tech (London) at Health Tech (London) (Client)
January 1, 2025 - PresentBrand positioning, GTM, website strategy, social media, content, analytics strategy.
Interim Head of Marketing at Cybersecurity (Client)
May 1, 2024 - January 31, 2025Marketing strategy, rebranding, content, agency coordination and CRM optimisation for a cybersecurity client.
Interim Head of Marketing (Freelance) at Cybersecurity (Freelance Project)
May 1, 2024 - January 1, 2025Marketing strategy, rebranding, content, agency coordination, CRM optimization for cybersecurity clients.
Marketing Consultant at FinTech (1) (Client)
May 1, 2023 - December 31, 2023Content, customer journeys, lead generation strategy.
Marketing Consultant at Mining (Client)
May 1, 2023 - February 29, 2024Events, content marketing, email campaigns, social media and project management.
Marketing Consultant – FinTech (1) at FinTech (Client 1)
May 1, 2023 - December 1, 2023Content, customer journeys, lead generation strategy.
Marketing Consultant – Mining at Mining (Client)
May 1, 2023 - February 1, 2024Events, content marketing, email, social media, project management for mining sector.
IT / MarTech Consultant at adesso SE
March 1, 2023 - November 1, 2024Implemented and customised MS Dynamics 365 / Power Platform solutions; GAP/FIT analyses, requirements engineering, process mapping; advised clients on digitising marketing and sales processes; conducted workshops and presales support.
Digital Marketing Consultant at Independent / Freelance
January 1, 2023 - PresentDelivering end-to-end marketing strategy, content programs, lead generation and CRM optimization for startups and scale-ups across FinTech, EdTech, Cybersecurity, Mining and Fashion.
Marketing Consultant – EdTech at EdTech (Client)
January 1, 2023 - December 1, 2023Content (Podcast), social media, marketing strategy.
Freelance Digital Marketing Consultant at Self-employed / Freelance
January 1, 2023 - PresentDeliver end-to-end marketing strategy, content programmes, lead generation, and CRM optimization for startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.
Enterprise Marketing Lead Europe at Cyviz
August 1, 2021 - February 1, 2023Led EU marketing and communications strategy; built pipeline and brand presence across EMEA, APAC, and ME; produced assets; planned events; managed marketing automation; implemented MS Dynamics marketing automation company-wide; aligned product roadmap with R&D/IT.
Advisor at Art Gallery / Foundation
December 1, 2020 - August 1, 2021Strategy consulting, digitalization, digital platform conceptualisation.
Marketing Consultant at FinTech (2) (Client)
June 1, 2020 - August 31, 2021Sales & Marketing strategy, campaign management, social media marketing.
Marketing Consultant – FinTech (2) at FinTech (2)
June 1, 2020 - August 1, 2021Sales & marketing strategy, campaign management, social media marketing.
Marketing Consultant at Fashion (Client)
June 1, 2019 - May 31, 2021Content, social media, brand development, performance marketing.
Marketing Consultant – Fashion at Fashion
June 1, 2019 - May 1, 2021Content, social media, brand development, performance marketing.
Sr. Product Marketing & Sales Enablement Associate EMEA at TechTarget
July 1, 2018 - July 1, 2019Planned and delivered digital marketing projects for Fortune 100 clients; supported UK/EU Sales with field marketing; managed product positioning and editorial assets; collaborated with data analysts on purchase intent data.
Digital Consultant → Sales Consultant at Endorsed (ChapmanBlack)
August 1, 2016 - July 1, 2018Product management & development, key account management, IT sales training, supporting SaaS marketing campaign strategy, and project management.
Digital Marketing Assistant at netpadrino
July 1, 2016 - October 1, 2016OnPage/OffPage SEO, linkbuilding, content marketing, responsive web design (WordPress), Google AdWords, social media marketing.
Marketing Intern at Hamacher Transporte – Dürener Spedition
June 1, 2015 - August 1, 2015Newsletter creation, sales support, KPI analysis, national & international logistics coordination.
Education
MSc Information Systems & IT Management at Kristiania University College
January 11, 2030 - April 26, 2026MSc Information Systems & IT Management at Kristiania University College
January 11, 2030 - April 26, 2026Qualifications
MSc Information Systems & IT Management
January 11, 2030 - April 26, 2026Industry Experience
Software & Internet, Education, Financial Services, Professional Services, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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