DP

Dean Pedersen

Available to hire

Hi, I’m Dean Pedersen, a Fractional Chief Marketing Officer with 30+ years of experience driving revenue growth, brand positioning, and go-to-market strategy for mid-market and scaling companies.

About

Hi, I’m Dean Pedersen, a Fractional Chief Marketing Officer with 30+ years of experience driving revenue growth, brand positioning, and go-to-market strategy for mid-market and scaling companies. I bring deep agency and in-house expertise, including leadership roles at Leo Burnett USA, and I’m known for delivering on-demand marketing leadership that aligns strategy with business outcomes and builds scalable demand generation engines.

I help leadership teams scale marketing functions, transform brand positioning, and optimize revenue-alignment across competitive markets. I’m recognized as a thought leader in fractional leadership and modern executive engagement models, and I partner with clients to create high-performing marketing ecosystems that deliver measurable results.

  • 32 years' experience
  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Real Estate & Construction
  • Retail

More experts in Chicago, United States

Work experience· 17 roles

Chief Marketing Officer · Bespoke Commercial Real EstateSep 2022 – Present · 4 yrs 3 mos

Serve as fCMO, aligning marketing strategy with revenue objectives for a mid-market commercial real estate advisory firm; refine brand positioning; drive go-to-market strategies; develop scalable marketing foundation supporting pipeline growth and long-term client relationships.

Chief Marketing Officer (Consultant) · The Patrick Mannelly AwardJan 2019 – Present · 7 yrs 11 mos

Build and scale brand presence for a nationally recognized collegiate football award; develop storytelling-led marketing to elevate recognition of long snappers within the NCAA ecosystem; expand digital reach and sponsor alignment; position the award as a category-defining platform.

Chief Marketing Officer (Consultant) · Hoffmann VoglerFeb 2017 – Present · 9 yrs 10 mos

Build and lead an in-house creative marketing function, directly supporting sales performance in retail and consumer goods distribution; develop go-to-market strategies that improve product placement and retailer acceptance; align brand strategy with sales and demand generation.

Chief Marketing Officer (Consultant) · namewellApr 2014 – Present · 12 yrs 8 mos
Chief Marketing Officer (Consultant) · KinterNov 2011 – Dec 2022 · 11 yrs 2 mos
Chief Marketing Officer (Consultant), Director of Brand Strategy · JB ChicagoMay 2011 – Apr 2014 · 3 yrs
Founder · Dialog 2.0Feb 2009 – Apr 2014 · 5 yrs 3 mos
Senior Partner, Chief Operating Officer · Lisa P. MaxwellApr 2008 – Feb 2009 · 11 mos

Education

BA · Creighton University2030 – 1994

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