Hi, I’m Dean Pedersen, a Fractional Chief Marketing Officer with 30+ years of experience driving revenue growth, brand positioning, and go-to-market strategy for mid-market and scaling companies. I bring deep agency and in-house expertise, including leadership roles at Leo Burnett USA, and I’m known for delivering on-demand marketing leadership that aligns strategy with business outcomes and builds scalable demand generation engines. I help leadership teams scale marketing functions, transform brand positioning, and optimize revenue-alignment across competitive markets. I’m recognized as a thought leader in fractional leadership and modern executive engagement models, and I partner with clients to create high-performing marketing ecosystems that deliver measurable results.…

Dean Pedersen

Hi, I’m Dean Pedersen, a Fractional Chief Marketing Officer with 30+ years of experience driving revenue growth, brand positioning, and go-to-market strategy for mid-market and scaling companies. I bring deep agency and in-house expertise, including leadership roles at Leo Burnett USA, and I’m known for delivering on-demand marketing leadership that aligns strategy with business outcomes and builds scalable demand generation engines. I help leadership teams scale marketing functions, transform brand positioning, and optimize revenue-alignment across competitive markets. I’m recognized as a thought leader in fractional leadership and modern executive engagement models, and I partner with clients to create high-performing marketing ecosystems that deliver measurable results.…

Available to hire

Hi, I’m Dean Pedersen, a Fractional Chief Marketing Officer with 30+ years of experience driving revenue growth, brand positioning, and go-to-market strategy for mid-market and scaling companies. I bring deep agency and in-house expertise, including leadership roles at Leo Burnett USA, and I’m known for delivering on-demand marketing leadership that aligns strategy with business outcomes and builds scalable demand generation engines.

I help leadership teams scale marketing functions, transform brand positioning, and optimize revenue-alignment across competitive markets. I’m recognized as a thought leader in fractional leadership and modern executive engagement models, and I partner with clients to create high-performing marketing ecosystems that deliver measurable results.

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Language

English
Fluent

Work Experience

Chief Marketing Officer at Bespoke Commercial Real Estate
September 1, 2022 - Present
Serve as fCMO, aligning marketing strategy with revenue objectives for a mid-market commercial real estate advisory firm; refine brand positioning; drive go-to-market strategies; develop scalable marketing foundation supporting pipeline growth and long-term client relationships.
Chief Marketing Officer (Consultant) at The Patrick Mannelly Award
January 1, 2019 - Present
Build and scale brand presence for a nationally recognized collegiate football award; develop storytelling-led marketing to elevate recognition of long snappers within the NCAA ecosystem; expand digital reach and sponsor alignment; position the award as a category-defining platform.
Chief Marketing Officer (Consultant) at namewell
April 1, 2014 - Present
Lead brand naming and identity strategy for clients across multiple industries, developing high-impact brand systems grounded in narrative strategy; advise on strategic brand decisions that influence product launches and market entry.
Chief Marketing Officer (Consultant) at Hoffmann Vogler
February 1, 2017 - Present
Build and lead an in-house creative marketing function, directly supporting sales performance in retail and consumer goods distribution; develop go-to-market strategies that improve product placement and retailer acceptance; align brand strategy with sales and demand generation.
Chief Marketing Officer (Consultant) at Kinter
November 1, 2011 - December 1, 2022
Directed marketing strategy for a 30+ year retail display hardware manufacturer with 10,000+ product SKUs; strengthened brand positioning and communicated customization capabilities; modernized brand perception and aligned product marketing with evolving retail needs.
Chief Marketing Officer (Consultant), Director of Brand Strategy at JB Chicago
May 1, 2011 - April 1, 2014
Led brand strategy and integrated marketing across digital, social, and traditional channels; developed ownable brand positioning frameworks; contributed to agency growth, client differentiation, and retention; directed cross-channel campaigns that increased engagement and acquisition.
Founder at Dialog 2.0
February 1, 2009 - April 1, 2014
Entrepreneurial leadership role establishing Dialog 2.0’s marketing capabilities and client partnerships.
Senior Partner, Chief Operating Officer at Lisa P. Maxwell
April 1, 2008 - February 1, 2009
Senior leadership role focused on operations and client partnerships within the marketing consultancy.
Senior Partner, Director of Client Partnership at Lisa P. Maxwell
September 1, 2007 - April 1, 2008
Led client partnership strategies and optimization of service delivery.
Partner, Director of Client Partnership at Lisa P. Maxwell
November 1, 2006 - September 1, 2007
Developed client partnerships and strategic brand initiatives.
Account Director at Leo Burnett USA
October 1, 2005 - November 1, 2006
Led accounts with integrated marketing across channels; contributed to agency growth and client retention.
Account Supervisor at Leo Burnett USA
October 1, 2000 - October 1, 2006
Oversaw account teams, driving strategic marketing programs and client outcomes.
Guest Lecturer at Indiana University Kelley School of Business
October 1, 2005 - November 1, 2006
Guest lecturer sharing industry insights with business students.
Account Supervisor at Stein Rogan + Partners
June 1, 1999 - October 1, 2000
Account supervision and campaign development for clients.
Senior Account Executive at J. Brown & Associates
April 1, 1998 - June 1, 1999
Senior account leadership and program management.
Account Executive at N.W. Ayer & Partners
May 1, 1996 - April 1, 1998
Account execution and client service.
Account Executive at JTC Advertising
June 1, 1994 - May 1, 1996
Early-career account management and campaign support.

Education

BA at Creighton University
January 11, 2030 - January 1, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Retail