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I am a Creative Director with expertise in brand strategy, digital marketing, and content-driven growth. I have a track record leading cross-functional teams to deliver high-impact campaigns across social media, advertising, and experiential marketing, translating creative concepts into measurable business results, managing budgets, and building strategic partnerships that drive brand visibility and revenue growth. Beyond client work, I have built a personal brand as a sponsored extreme sports athlete and content creator, developing a strong social media presence with content that has reached millions of views. This experience gives me practical insight into audience behavior, platform algorithms, and what captures attention and sustains engagement.…I am a Creative Director with expertise in brand strategy, digital marketing, and content-driven growth. I have a track record leading cross-functional teams to deliver high-impact campaigns across social media, advertising, and experiential marketing, translating creative concepts into measurable business results, managing budgets, and building strategic partnerships that drive brand visibility and revenue growth. Beyond client work, I have built a personal brand as a sponsored extreme sports athlete and content creator, developing a strong social media presence with content that has reached millions of views. This experience gives me practical insight into audience behavior, platform algorithms, and what captures attention and sustains engagement.

Mikel Khalil

Creative Director, Brand Strategist, Marketing Strategist, +4

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I am a Creative Director with expertise in brand strategy, digital marketing, and content-driven growth. I have a track record leading cross-functional teams to deliver high-impact campaigns across social media, advertising, and experiential marketing, translating creative concepts into measurable business results, managing budgets, and building strategic partnerships that drive brand visibility and revenue growth. Beyond client work, I have built a personal brand as a sponsored extreme sports athlete and content creator, developing a strong social media presence with content that has reached millions of views. This experience gives me practical insight into audience behavior, platform algorithms, and what captures attention and sustains engagement.…I am a Creative Director with expertise in brand strategy, digital marketing, and content-driven growth. I have a track record leading cross-functional teams to deliver high-impact campaigns across social media, advertising, and experiential marketing, translating creative concepts into measurable business results, managing budgets, and building strategic partnerships that drive brand visibility and revenue growth. Beyond client work, I have built a personal brand as a sponsored extreme sports athlete and content creator, developing a strong social media presence with content that has reached millions of views. This experience gives me practical insight into audience behavior, platform algorithms, and what captures attention and sustains engagement.

Available to hire

I am a Creative Director with expertise in brand strategy, digital marketing, and content-driven growth. I have a track record leading cross-functional teams to deliver high-impact campaigns across social media, advertising, and experiential marketing, translating creative concepts into measurable business results, managing budgets, and building strategic partnerships that drive brand visibility and revenue growth.

Beyond client work, I have built a personal brand as a sponsored extreme sports athlete and content creator, developing a strong social media presence with content that has reached millions of views. This experience gives me practical insight into audience behavior, platform algorithms, and what captures attention and sustains engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Advanced

Work Experience

Creative Director & Head of Marketing at Huck It!

January 1, 2025 - Present

Led client communications and strategic planning, translating business objectives into high-impact advertising and digital marketing campaigns. Conceptualized and developed creative campaign ideas, overseeing the full production lifecycle from budgeting and pre-production to directing and delivery. Managed project budgets, production schedules, and multidisciplinary teams to ensure efficient execution and consistent quality. Monitored and analyzed campaign performance using Meta Ads Manager and Google Analytics, optimizing targeting, content, and media strategy based on KPIs and performance metrics. Adjusted marketing strategies and creative direction in real time to improve engagement, reach, and return on advertising spend (ROAS).

Image Consultant at Muriya Tourism Development

January 1, 2020 - January 1, 2025

Oversaw corporate brand image across all marketing channels, approving campaigns, advertisements, billboards, and social media content to ensure consistency and alignment with brand standards. Conceptualized and designed integrated advertising campaigns, contributing to brand positioning and market visibility. Led the rebranding initiative, redefining visual identity and communication guidelines across multiple destinations and real estate projects. Managed and guided a team of creatives in coordination with the marketing department to deliver cohesive brand output. Led the branding and launch strategies for multiple real estate projects, ensuring strong market entry and visual consistency. Collaborated with international photographers and filmers to build a high quality visual asset library for ongoing marketing use. Conducted on-site brand audits across destinations, overseeing aesthetic quality control (wayfinding, signage, uniforms, and communication materials). Initiated and execu

Senior Designer & Art Director at M&C Saatchi

January 1, 2017 - January 1, 2020

Served as brand guardian for key client Mazaya, ensuring brand consistency and compliance across integrated campaigns and cross-functional teams spanning marketing, design, and art direction. Directed the development and execution of ATL and BTL campaigns, leading creative strategy, concept development, and delivery from idea through final rollout. Led brainstorming sessions and contributed to marketing strategy development, aligning creative output with client objectives and market positioning. Presented campaign concepts directly to clients and maintained oversight throughout production to ensure quality, timeline adherence, and brand alignment. Coordinated closely with clients, suppliers, and event organizers to execute large-scale campaigns and experiential activations across the GCC and Europe. Supervised on-site production of campaigns and events, ensuring operational efficiency and high creative standards. Received three industry exhibition awards for Best Stand and Best Entert

Art Director at Aspired State

January 1, 2015 - January 1, 2017

Collaborated as part of multidisciplinary creative teams to develop and execute integrated marketing campaigns from concept through final delivery. Participated in strategic brainstorming sessions and took lead creative responsibility on selected campaigns across diverse industries. Conceptualized advertising campaigns for both traditional media (print, outdoor, and broadcast) and digital platforms, including social media. Oversaw the production of advertising content, coordinating with designers, photographers, filmmakers, and external vendors to ensure high-quality execution. Ensured creative consistency and adherence to brand guidelines throughout campaign development and rollout. Handled the UX and UI designs of multiple websites and mobile apps for our clients.

Graphic Designer at Malik's Bookshop

January 1, 2011 - January 1, 2012

Assisted customers with daily printing and production requirements. Designed basic print materials and prepared files for production across a range of applications, from personal documents to large scale corporate and outdoor signage. Gained hands-on experience with diverse printing techniques, paper types, and production materials, developing a strong technical foundation in print and visual communication.

Art Director at Circle

January 1, 2014 - January 1, 2015

Art Director at Freelance Work

January 1, 2013 - January 1, 2014

Collaborated as part of multidisciplinary creative teams to develop and execute integrated marketing campaigns from concept through final delivery. Participated in strategic brainstorming sessions and took lead creative responsibility on selected campaigns across diverse industries. Conceptualized advertising campaigns for both traditional media (print, outdoor, and broadcast) and digital platforms, including social media. Oversaw the production of advertising content, coordinating with designers, photographers, filmmakers, and external vendors to ensure high-quality execution. Ensured creative consistency and adherence to brand guidelines throughout campaign development and rollout. Also handled UX and UI designs of multiple websites and mobile apps for clients.

Graphic Designer at Malik’s Bookshop

January 1, 2011 - January 1, 2012

Art Director at Aspired State / Circle / Freelance

January 1, 2015 - January 1, 2017