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I am a multidisciplinary creative professional with 20+ years of experience shaping visual communication, brand systems, and design strategies across business, cultural, and educational contexts. I translate complex ideas into clear and engaging expressions, and I thrive in collaborative, cross-functional environments. I am curious about emerging creative technologies, including AI-assisted ideation and visualization tools, and I continually explore new ways to apply design thinking to strategy and learning experiences.…I am a multidisciplinary creative professional with 20+ years of experience shaping visual communication, brand systems, and design strategies across business, cultural, and educational contexts. I translate complex ideas into clear and engaging expressions, and I thrive in collaborative, cross-functional environments. I am curious about emerging creative technologies, including AI-assisted ideation and visualization tools, and I continually explore new ways to apply design thinking to strategy and learning experiences.

Paula Cuervo Berg

Art Director, Graphic Designer, Designer, +2

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I am a multidisciplinary creative professional with 20+ years of experience shaping visual communication, brand systems, and design strategies across business, cultural, and educational contexts. I translate complex ideas into clear and engaging expressions, and I thrive in collaborative, cross-functional environments. I am curious about emerging creative technologies, including AI-assisted ideation and visualization tools, and I continually explore new ways to apply design thinking to strategy and learning experiences.…I am a multidisciplinary creative professional with 20+ years of experience shaping visual communication, brand systems, and design strategies across business, cultural, and educational contexts. I translate complex ideas into clear and engaging expressions, and I thrive in collaborative, cross-functional environments. I am curious about emerging creative technologies, including AI-assisted ideation and visualization tools, and I continually explore new ways to apply design thinking to strategy and learning experiences.

Available to hire

I am a multidisciplinary creative professional with 20+ years of experience shaping visual communication, brand systems, and design strategies across business, cultural, and educational contexts. I translate complex ideas into clear and engaging expressions, and I thrive in collaborative, cross-functional environments.

I am curious about emerging creative technologies, including AI-assisted ideation and visualization tools, and I continually explore new ways to apply design thinking to strategy and learning experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swedish

Advanced

Spanish; Castilian

Intermediate

Work Experience

Design Lead / Art Director / Visual Communicator at Freelance

January 1, 2023 - Present

Independent practice focused on brand identity, visual communication, and concept-driven design. Collaborate with businesses, cultural organizations, and teams to create meaningful visual expressions. Provide design direction, strategic support, and visual frameworks for campaigns and brand development.

Art Director / Graphic Designer at NCS Colour

January 1, 2021 - January 1, 2025

Lead designer responsible for digital and print communication across the global NCS brand. Developed visual storytelling for product launches, trend materials, and brand campaigns. Collaborated with marketing and product teams to ensure a cohesive brand system across channels. Contributed to shaping and implementing the new global visual identity and brand guidelines. Supported improved creative workflows and cross-team collaboration processes.

Art Director / Graphic Designer at Learnways

January 1, 2015 - January 1, 2021

Directed visual design for digital learning experiences and e-learning platforms. Created UX/UI concepts to enhance usability and visual coherence. Collaborated with instructional designers to align visual language with pedagogical goals. Introduced frameworks and templates that strengthened design consistency and workflow efficiency.

Art Director / Graphic Designer at True Creative

January 1, 2014 - January 1, 2015

Created the visual identity and communication concept for a new service design offering. Designed digital and print assets aligning brand expression with user experience. Collaborated with strategists and developers to integrate design within the service process.

Graphic Designer at BBDO

January 1, 2008 - January 1, 2014

Designed brand identities and marketing materials for international and domestic clients. Translated strategic insights into visually distinctive and engaging solutions. Collaborated in multidisciplinary teams and creative pitches.

Graphic Designer at Fri Communication

January 1, 2007 - January 1, 2008

Produced visual concepts and campaign materials for a range of clients and channels.

Graphic Designer at Turkel Brands

January 1, 2005 - January 1, 2007

Designed branding and marketing assets for hospitality and lifestyle clients. Worked closely with marketing teams to deliver consistent, on-brand communication.