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I am Kristina Ejem, a Partnerships & Strategy Executive specializing in sports, fashion, media, and documentary collaborations. With 20+ years of experience, I structure and close high-value partnerships across media, luxury-adjacent sectors, and global content platforms, weaving editorial storytelling with commercial objectives to deliver integrated campaigns that fuel revenue and brand growth. My work spans international markets, including Japan, where I built cross-cultural fluency and strong partnerships with premium brands. I excel at translating bold creative ideas into practical partnership models, aligning editorial direction with production, sponsorship, and brand storytelling, while nurturing long-term relationships that sustain growth and ongoing investment.…I am Kristina Ejem, a Partnerships & Strategy Executive specializing in sports, fashion, media, and documentary collaborations. With 20+ years of experience, I structure and close high-value partnerships across media, luxury-adjacent sectors, and global content platforms, weaving editorial storytelling with commercial objectives to deliver integrated campaigns that fuel revenue and brand growth. My work spans international markets, including Japan, where I built cross-cultural fluency and strong partnerships with premium brands. I excel at translating bold creative ideas into practical partnership models, aligning editorial direction with production, sponsorship, and brand storytelling, while nurturing long-term relationships that sustain growth and ongoing investment.

Kristina Ejem

Executive Producer, Content Producer, Film Producer, +2

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I am Kristina Ejem, a Partnerships & Strategy Executive specializing in sports, fashion, media, and documentary collaborations. With 20+ years of experience, I structure and close high-value partnerships across media, luxury-adjacent sectors, and global content platforms, weaving editorial storytelling with commercial objectives to deliver integrated campaigns that fuel revenue and brand growth. My work spans international markets, including Japan, where I built cross-cultural fluency and strong partnerships with premium brands. I excel at translating bold creative ideas into practical partnership models, aligning editorial direction with production, sponsorship, and brand storytelling, while nurturing long-term relationships that sustain growth and ongoing investment.…I am Kristina Ejem, a Partnerships & Strategy Executive specializing in sports, fashion, media, and documentary collaborations. With 20+ years of experience, I structure and close high-value partnerships across media, luxury-adjacent sectors, and global content platforms, weaving editorial storytelling with commercial objectives to deliver integrated campaigns that fuel revenue and brand growth. My work spans international markets, including Japan, where I built cross-cultural fluency and strong partnerships with premium brands. I excel at translating bold creative ideas into practical partnership models, aligning editorial direction with production, sponsorship, and brand storytelling, while nurturing long-term relationships that sustain growth and ongoing investment.

Available to hire

I am Kristina Ejem, a Partnerships & Strategy Executive specializing in sports, fashion, media, and documentary collaborations. With 20+ years of experience, I structure and close high-value partnerships across media, luxury-adjacent sectors, and global content platforms, weaving editorial storytelling with commercial objectives to deliver integrated campaigns that fuel revenue and brand growth.

My work spans international markets, including Japan, where I built cross-cultural fluency and strong partnerships with premium brands. I excel at translating bold creative ideas into practical partnership models, aligning editorial direction with production, sponsorship, and brand storytelling, while nurturing long-term relationships that sustain growth and ongoing investment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Japanese

Beginner

Work Experience

Associate Publisher, Playback & Head of Partnerships at BANFF Playback Magazine (Brunico Communications) & Banff World Media Festival

November 1, 2019 - April 1, 2026

Lead global partnership strategy and revenue development, consistently closing six- to seven-figure deals across media, content, and live experiences. Structure integrated collaborations weaving editorial, production, sponsorship, and brand storytelling to align editorial integrity with commercial goals. Develop and present high-level commercial proposals with pricing models, scope, and deliverables; negotiate with senior executives across streaming platforms, studios, agencies, and global brands. Collaborate with programming, production, marketing, and executive teams to ensure creative direction supports revenue outcomes, and manage long-term partner relationships for sustained growth and repeated investment, maintaining large PNL ownership.

Consultant/Producer at K*JEM Productions Global

January 1, 2003 - Present

Structure and close partnerships across media, sports, entertainment, and cultural sectors; develop commercial frameworks for branded content, editorial integrations, and live productions; lead negotiations, presentations, and deal execution with international clients; translate creative ideas into monetizable partnership models; oversee project delivery and maintain client relationships.

Senior Events Marketing Manager, Business Development (Contract) at IBM

January 1, 2018 - January 1, 2019

Led sponsorship strategy and negotiations across national campaigns; developed pricing models and commercial proposals across technology, healthcare, and government sectors; integrated content, brand storytelling, and live experiences into partnership frameworks; collaborated with cross-functional teams to drive revenue opportunities and ensure seamless delivery.

Account Manager, Advertising Sales & Partnerships at J-Select Magazine

January 1, 2001 - January 1, 2003

Managed advertising sales and partnerships with luxury, fashion, hospitality, and lifestyle brands; created integrated opportunities across editorial features, brand placements, and events; built relationships within Japan’s premium brand ecosystem to drive revenue growth.

Business English Coach at AEON Corporation

January 1, 2001 - January 1, 2003

Delivered corporate training to Japanese professionals and executives; developed strong understanding of Japanese business culture, communication, and negotiation style.