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I'm Gabriela Castellares, a digital communication and marketing professional with a strategic mindset, specialized in content creation, management and optimization across digital environments (B2C and B2B). I develop content strategies, analyze performance metrics, and optimize campaigns to improve digital results aligned with business goals. I'm creative and analytical, able to connect with audiences, strengthen brand presence, and adapt to dynamic, international environments.…I'm Gabriela Castellares, a digital communication and marketing professional with a strategic mindset, specialized in content creation, management and optimization across digital environments (B2C and B2B). I develop content strategies, analyze performance metrics, and optimize campaigns to improve digital results aligned with business goals. I'm creative and analytical, able to connect with audiences, strengthen brand presence, and adapt to dynamic, international environments.

Gabriela Castellares

Social Media Manager, Digital Marketer, Content Creator, +2

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I'm Gabriela Castellares, a digital communication and marketing professional with a strategic mindset, specialized in content creation, management and optimization across digital environments (B2C and B2B). I develop content strategies, analyze performance metrics, and optimize campaigns to improve digital results aligned with business goals. I'm creative and analytical, able to connect with audiences, strengthen brand presence, and adapt to dynamic, international environments.…I'm Gabriela Castellares, a digital communication and marketing professional with a strategic mindset, specialized in content creation, management and optimization across digital environments (B2C and B2B). I develop content strategies, analyze performance metrics, and optimize campaigns to improve digital results aligned with business goals. I'm creative and analytical, able to connect with audiences, strengthen brand presence, and adapt to dynamic, international environments.

Available to hire

I’m Gabriela Castellares, a digital communication and marketing professional with a strategic mindset, specialized in content creation, management and optimization across digital environments (B2C and B2B). I develop content strategies, analyze performance metrics, and optimize campaigns to improve digital results aligned with business goals. I’m creative and analytical, able to connect with audiences, strengthen brand presence, and adapt to dynamic, international environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Italian

Advanced

English

Advanced

Work Experience

Digital Marketing & Brand Communication Manager at Joyería Bijoya

June 1, 2022 - August 1, 2022

Led the overall digital marketing and brand communication strategy, focused on positioning and conversion. Created and managed content for social media, website and blog (SEO). Developed brand identity and visual storytelling. Analyzed performance metrics and optimized campaigns through Meta Ads. Managed online community and customer interactions across multiple channels. Supported email marketing campaigns and newsletters.

Digital Marketing Analyst at Azimut Electronics Corporate

March 1, 2025 - July 1, 2025

Analyzed user behavior and digital performance in a B2B environment. Prepared reports and monitored key metrics to improve content effectiveness. Tracked trends and brand perception on social media (X). Supported data-driven communication strategies. Assisted in email marketing campaigns focused on customer retention.

Video Editor at Producciones Analíaxis Logroño

September 1, 2019 - May 1, 2023

Edited video content and supported post-production processes for audiovisual projects.

Photographer & Videographer at Freelance

September 1, 2018 - Present

Audio-visual content for events and personal projects. Created photo and video content optimized for social media platforms.