Roshanak Negari

Led ongoing SEO audits to identify technical and on-page issues impacting visibility. Implemented on-page optimisations (meta titles/descriptions, headings, image alt attributes) and performed keyword research and competitive analysis to enhance product and category page targeting. Improved site structure and internal linking for crawlability and indexation; supported technical SEO improvements including site speed and UX enhancements in collaboration with developers. Developed content optimisation strategies to boost organic visibility and rankings. Monitored performance via GA4, Looker Studio, and dashboards; analysed search behaviour to identify growth opportunities and refine content strategy. Drove overall site performance through continuous SEO optimisation and CRO alignment. Collaborated with marketing and product teams to ensure SEO best practices across all digital content.

Maintained website content accuracy and product data quality to support SEO performance. Identified user experience issues impacting engagement and search behaviour. Provided feedback on website structure and usability improvements.

Supported SEO and digital content optimisation across website pages; created and optimised landing pages aligned with keyword and campaign strategy. Monitored site performance with analytics tools to evaluate traffic and engagement trends. Assisted in content development and optimisation for search visibility; conducted basic keyword research and competitor analysis. Produced performance reports highlighting optimisation opportunities. Developed SEO-optimised product images, ads, catalogues, and content assets using Canva, Adobe Express, and InDesign. Designed and improved landing pages for SEO and user engagement; implemented on-page improvements within WooCommerce environments.