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I’m a Senior Content Designer focused on regulated industries and high-stakes digital experiences. I lead UX content strategy for personalized healthcare and financial experiences, embedding legal, compliance, and accessibility review directly into the design process to ensure accuracy and trust across 60M+ members. I’ve built scalable content systems and governance frameworks that align cross-functional teams and improve task completion in complex products. I’m passionate about AI-driven content workflows, governance, and resilient UX writing. I’ve published AI-readiness frameworks and advise on content infrastructure for regulated digital products, partnering with cross-functional teams to ship on-brand, accurate content that performs in high-stakes environments.…I’m a Senior Content Designer focused on regulated industries and high-stakes digital experiences. I lead UX content strategy for personalized healthcare and financial experiences, embedding legal, compliance, and accessibility review directly into the design process to ensure accuracy and trust across 60M+ members. I’ve built scalable content systems and governance frameworks that align cross-functional teams and improve task completion in complex products. I’m passionate about AI-driven content workflows, governance, and resilient UX writing. I’ve published AI-readiness frameworks and advise on content infrastructure for regulated digital products, partnering with cross-functional teams to ship on-brand, accurate content that performs in high-stakes environments.

Ian Richards

Content Designer, UX Writer, Content Strategist, +2

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I’m a Senior Content Designer focused on regulated industries and high-stakes digital experiences. I lead UX content strategy for personalized healthcare and financial experiences, embedding legal, compliance, and accessibility review directly into the design process to ensure accuracy and trust across 60M+ members. I’ve built scalable content systems and governance frameworks that align cross-functional teams and improve task completion in complex products. I’m passionate about AI-driven content workflows, governance, and resilient UX writing. I’ve published AI-readiness frameworks and advise on content infrastructure for regulated digital products, partnering with cross-functional teams to ship on-brand, accurate content that performs in high-stakes environments.…I’m a Senior Content Designer focused on regulated industries and high-stakes digital experiences. I lead UX content strategy for personalized healthcare and financial experiences, embedding legal, compliance, and accessibility review directly into the design process to ensure accuracy and trust across 60M+ members. I’ve built scalable content systems and governance frameworks that align cross-functional teams and improve task completion in complex products. I’m passionate about AI-driven content workflows, governance, and resilient UX writing. I’ve published AI-readiness frameworks and advise on content infrastructure for regulated digital products, partnering with cross-functional teams to ship on-brand, accurate content that performs in high-stakes environments.

Available to hire

I’m a Senior Content Designer focused on regulated industries and high-stakes digital experiences. I lead UX content strategy for personalized healthcare and financial experiences, embedding legal, compliance, and accessibility review directly into the design process to ensure accuracy and trust across 60M+ members. I’ve built scalable content systems and governance frameworks that align cross-functional teams and improve task completion in complex products.

I’m passionate about AI-driven content workflows, governance, and resilient UX writing. I’ve published AI-readiness frameworks and advise on content infrastructure for regulated digital products, partnering with cross-functional teams to ship on-brand, accurate content that performs in high-stakes environments.

Skills

Figma

Copywriting

Jira

Experience Level

Figma

Expert

Copywriting

Expert

Jira

Expert

Language

English

Fluent

Work Experience

Manager, Digital Content Design at CVS Health

April 1, 2022 - January 1, 2025

Led UX content strategy for personalized healthcare and financial experiences at scale, embedding legal, compliance, and accessibility review into core workflows. Integrated AI writing tools (Writer, GPT) into content production, established review standards, and implemented human-in-the-loop QA to maintain accuracy and compliance across regulated healthcare content serving 60M+ members. Collaborated with data science on model outputs and prompts to ensure AI-generated content aligned with user intent and brand standards. Designed AI-assisted content flows and built an internal AI readiness framework that became foundational for enterprise governance.

Mobile Learning Designer at Center for Creative Leadership

September 1, 2021 - April 1, 2022

Designed mobile-first learning experiences for global leadership development programs, translating academic research into high-retention microlearning. Improved learner engagement by 25% through behavioral design and iterative user testing. Built modular content systems adaptable across mobile, web, and onboarding platforms to increase scalability and reduce production time.

AI Content Strategist & Consultant at Independent

February 1, 2025 - Present

Providing independent content strategy consulting for organizations in regulated industries, focusing on content systems, AI workflow integration, and content governance for digital products. Co-authored the SignalScale framework for AI content readiness and advised on governance for AI-generated content across enterprise contexts.