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I’m Juhi Kapoor, a wellness and spirituality-focused content creator who weaves yoga, mindfulness, and luxury lifestyle into engaging storytelling across Reels and short-form video. I’m deeply passionate about spiritual wellness and retreat culture, and I’ve grown an organic following of 1.4M+ by delivering authentic, high-quality content that resonates with wellness-minded communities. Beyond content creation, I edit, schedule, and analyze performance with tools like Adobe Premiere Pro and CapCut, maintaining brand consistency and a data-driven approach. I’m a certified yoga instructor, Penguin Random House author, and a fully remote, deadline-driven professional who thrives on independent work and collaboration with brand partners.…I’m Juhi Kapoor, a wellness and spirituality-focused content creator who weaves yoga, mindfulness, and luxury lifestyle into engaging storytelling across Reels and short-form video. I’m deeply passionate about spiritual wellness and retreat culture, and I’ve grown an organic following of 1.4M+ by delivering authentic, high-quality content that resonates with wellness-minded communities. Beyond content creation, I edit, schedule, and analyze performance with tools like Adobe Premiere Pro and CapCut, maintaining brand consistency and a data-driven approach. I’m a certified yoga instructor, Penguin Random House author, and a fully remote, deadline-driven professional who thrives on independent work and collaboration with brand partners.

Juhi Kapoor

Content Creator, Video Editor, Content Producer, +2

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I’m Juhi Kapoor, a wellness and spirituality-focused content creator who weaves yoga, mindfulness, and luxury lifestyle into engaging storytelling across Reels and short-form video. I’m deeply passionate about spiritual wellness and retreat culture, and I’ve grown an organic following of 1.4M+ by delivering authentic, high-quality content that resonates with wellness-minded communities. Beyond content creation, I edit, schedule, and analyze performance with tools like Adobe Premiere Pro and CapCut, maintaining brand consistency and a data-driven approach. I’m a certified yoga instructor, Penguin Random House author, and a fully remote, deadline-driven professional who thrives on independent work and collaboration with brand partners.…I’m Juhi Kapoor, a wellness and spirituality-focused content creator who weaves yoga, mindfulness, and luxury lifestyle into engaging storytelling across Reels and short-form video. I’m deeply passionate about spiritual wellness and retreat culture, and I’ve grown an organic following of 1.4M+ by delivering authentic, high-quality content that resonates with wellness-minded communities. Beyond content creation, I edit, schedule, and analyze performance with tools like Adobe Premiere Pro and CapCut, maintaining brand consistency and a data-driven approach. I’m a certified yoga instructor, Penguin Random House author, and a fully remote, deadline-driven professional who thrives on independent work and collaboration with brand partners.

Available to hire

I’m Juhi Kapoor, a wellness and spirituality-focused content creator who weaves yoga, mindfulness, and luxury lifestyle into engaging storytelling across Reels and short-form video. I’m deeply passionate about spiritual wellness and retreat culture, and I’ve grown an organic following of 1.4M+ by delivering authentic, high-quality content that resonates with wellness-minded communities.

Beyond content creation, I edit, schedule, and analyze performance with tools like Adobe Premiere Pro and CapCut, maintaining brand consistency and a data-driven approach. I’m a certified yoga instructor, Penguin Random House author, and a fully remote, deadline-driven professional who thrives on independent work and collaboration with brand partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content Creator — Wellness & Spirituality at The Yogini World

January 1, 2021 - Present

Created high-quality Reels and short-form videos centered on spiritual and luxury wellness themes—including yoga, mindfulness, women's health, holistic nutrition, and retreat lifestyle. Grew an organic Instagram audience to 1.4M+ followers with zero paid growth. Edited video content for clarity, engagement, and brand consistency using Adobe Premiere Pro and CapCut to produce polished, platform-native content that averaged ~100K views per video and drove ~30K monthly follower growth. Developed and scheduled posts to drive Instagram engagement, managing a content calendar of 5–7 posts per week aligned to wellness seasons, cultural moments, and audience behavior patterns. Collaborated with brand partners and content contributors to brainstorm and execute new ideas while maintaining a consistent wellness and luxury brand identity. Demonstrated a deep understanding of Instagram growth strategies — including Reels algorithm, trending audio, hook structures, and engagement patterns —

Content Creator & Communications Consultant at ICICI Prudential MF, Edelweiss MF, Nippon India MF

January 1, 2016 - December 31, 2020

Created and edited short-form video content and social media posts for multiple brands simultaneously — editing for clarity, engagement, and brand consistency across Instagram and other platforms. Developed and scheduled content to drive Instagram engagement and follower growth for regulated financial services clients; monitored content performance and suggested improvements based on analytics. Collaborated with client teams to brainstorm and execute new content ideas aligned to brand identity and audience interests; worked independently in a deadline-driven remote-friendly environment.

Corporate Communications Manager at ICICI Prudential Mutual Fund

January 1, 2014 - December 31, 2016

Produced and edited video and social content for a major brand's digital channels — ensuring brand consistency, visual clarity, and audience engagement across all platforms. Monitored content performance and analytics; suggested and implemented improvements to content strategy based on data insights. Received Excellence Award in PR — for outstanding creative content contribution and measurable brand impact.