Available to hire
Social Media & Brand Manager with 8+ years’ experience building and managing digital communities. End-to-end ownership of social strategy, content planning and publishing, and performance optimization across multiple channels.
Proven success driving engagement and brand growth through strategic content creation and influencer/creator partnerships. Leads campaign execution from ideation and briefing through production and performance analysis, with strong relationship-building across brands and creators.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at Ageism Is Never In Style
December 1, 2022 - PresentManaged end-to-end social media strategy and execution: content planning, publishing, and performance optimization across multiple channels. Oversaw Instagram and TikTok growth, handled influencer/brand partnership end-to-end (sourcing, outreach, relationship management, and performance tracking), coordinated model/creator sourcing, briefs, approvals, feedback, and partnership alignment. Conceptualized, developed, and launched a viral social campaign focused on age representation, achieving record reach and extensive international press coverage.
Social Media & Community Manager at Ageism Is Never In Style
December 1, 2022 - PresentEnd-to-end social media management, owning strategy, content planning, publishing, and performance optimization across multiple channels. Manage Instagram (238K+ followers to date) and TikTok growth; deliver high engagement and brand growth. Lead influencer partnerships end-to-end including sourcing, outreach, relationship management, and performance tracking. Conceptualised and launched the viral campaign #ILookMyAge to drive brand awareness and representation.
Social Media Manager & Strategy at HubSpot
December 1, 2022 - PresentEnd-to-end social media management, owning strategy, content planning, publishing, and performance optimization across multiple channels. Led content creation from concept to execution, managed influencer/creator partnerships, and supported brand alignment.
Social Media Manager at Razzl Dazzl Hair
June 1, 2021 - December 1, 2022Managed end-to-end social media management, owning strategy, content planning, publishing, and performance optimization across multiple channels. Oversaw Instagram and TikTok growth, developed influencer partnerships, and led brand campaigns including viral campaigns.
Marketing Executive / UGC Creator (Freelance) at Luminate Group
June 1, 2019 - January 1, 2022Collaborate with brands on sponsored content, campaigns, and long-term partnerships. Create diverse content across multiple platforms; tailor visuals and copy to brand briefs. Execute campaigns end-to-end to deadlines, analyze performance metrics to refine strategy, and boost engagement. Build relationships with PR agencies and brand partners; monitor digital and industry trends to inform content direction.
Marketing Executive & UGC Creator at Luminate Group
June 1, 2019 - January 1, 2022Collaborated with brands on sponsored content, produced content across platforms, built influencer partnerships, and managed end-to-end campaigns with KPI tracking. Produced content from concept to delivery and adapted to multi-channel ecosystems.
Social Media Manager at Vast Digital Agency
October 1, 2018 - June 1, 2019Managed multiple client accounts, driving growth and meeting KPIs. Produced client reporting with actionable insights to optimize content and social strategies. Improved content quality and increased user engagement. Directed photo shoots (talent booking, creative direction, styling, and asset selection). Created and optimized blog content to support SEO. Managed influencer partnerships end-to-end and produced social copy and broader marketing materials. Led campus-wide marketing campaigns and directed large-scale monthly events for 300+ students, coordinating production, procurement, staffing, and on-site operations while presenting insights to senior leadership.
Marketing Executive / UGC Creator at Vast Digital Agency
October 1, 2018 - June 1, 2019Managed multiple client accounts, driving growth and consistently meeting KPIs. Provided client reporting and actionable insights to optimize content and social strategies. Directed photo shoots, including talent booking, creative direction, styling, and asset selection. Coordinated production for campaigns and events; managed campus-wide events and on-site operations. Presented campaign performance and insights to senior leadership.
Marketing Executive & UGC Creator at Vast Digital Agency
October 1, 2018 - June 1, 2019Managed multiple client accounts, driving growth and meeting KPIs; provided client reporting and actionable insights; produced content and maintained client relationships.
Social Media & Community Manager (freelance / UGC creator) at Luminate Group
December 1, 2017 - PresentCollaborate with brands on sponsored content, campaigns, and long-term partnerships. Create diverse content across multiple platforms, tailoring visuals and copy to brand briefs. Execute end-to-end campaigns delivering on-brand content by deadline. Analyze performance metrics to refine strategy and boost engagement. Build and maintain strong relationships with PR agencies and brand partners. Monitor digital and industry trends to inform content direction.
Social Media & Community Manager / Social Media Manager (Campaigns & Influencer Partnerships) at Razzl Dazzl Hair (Freelance)
December 1, 2017 - PresentCreated and executed sponsored content and campaigns, tailored visuals and copy to brand briefs, and delivered on deadlines. Analyzed performance metrics to refine strategy and increase engagement. Built and maintained relationships with PR agencies and brand partners, and tracked digital/industry trends to inform content direction.
IG Creator (Freelance) at Luminate Group
December 1, 2017 - PresentInstagram creator for sponsored content and brand partnerships; Dec 2017 - Present creating diverse content and coordinating brand partnerships to drive engagement.
Freelance UGC Creator / Content Producer at Freelance
January 1, 2017 - December 1, 2019Collaborated with brands on sponsored content; built a portfolio of social media campaigns; executed end-to-end content production including shoot planning and talent coordination.
Education
BA (Hons) Fashion Marketing (Upper Second Class Honours) at Leeds Metropolitan University
January 1, 2009 - January 1, 2011A-Levels at Horsforth School
January 1, 2004 - January 1, 2006Bachelor of Arts in Fashion Marketing at Leeds Metropolitan University
January 1, 2009 - January 1, 2011A-Levels in Art, English, Law at Horsforth School
January 1, 2004 - January 1, 2006Bachelor of Arts in Fashion Marketing at Leeds Metropolitan University
January 1, 2009 - January 1, 2011A-levels (Art, English, Law) at Horsforth School
January 1, 2004 - January 1, 2006HubSpot Inbound Certification at HubSpot
January 1, 2019 - January 1, 2019Google Analytics at Google
January 1, 2019 - January 1, 2019Bachelor of Arts in Fashion Marketing at Leeds Metropolitan University
January 1, 2009 - January 1, 2011Individial qualification (as listed) at Upper second class honours (as listed)
January 1, 2004 - January 1, 2006HubSpot inbound certification at HubSpot
January 1, 2019 - December 31, 2019Google Analytics at Google
January 1, 2019 - December 31, 2019Qualifications
HubSpot Inbound Certification
January 1, 2019 - April 27, 2026Google Analytics Certification
January 1, 2019 - April 27, 2026HubSpot Inbound Certification
January 1, 2019 - April 27, 2026Google Analytics Certification
January 1, 2019 - April 27, 2026HubSpot Inbound Certification
January 1, 2019 - January 1, 2019Google Analytics (certification)
January 1, 2019 - January 1, 2019Individual qualification - Digital Academy for Ads HubSpot Social Media Management & Strategy (course/certification)
December 1, 2022 - December 1, 2022HubSpot Inbound Certification
January 1, 2019 - December 31, 2019Google Analytics
January 1, 2019 - December 31, 2019Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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