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Hi, I’m Aimée Wilkinson, a results-driven Social Media Manager with a BA in Arts in Fashion Marketing from Leeds Metropolitan University. I specialise in end-to-end social media strategy, content planning, and publishing across Instagram, TikTok, and beyond, building engaged communities and driving brand growth. I lead influencer partnerships and brand collaborations, crafting creative campaigns that resonate and convert. My viral #ILookMyAge campaign and the Best Social Media Campaign 2023 award showcase my ability to turn data into compelling storytelling. I’m passionate about staying ahead of trends, mentoring teams, and delivering scalable, measurable results.…Hi, I’m Aimée Wilkinson, a results-driven Social Media Manager with a BA in Arts in Fashion Marketing from Leeds Metropolitan University. I specialise in end-to-end social media strategy, content planning, and publishing across Instagram, TikTok, and beyond, building engaged communities and driving brand growth. I lead influencer partnerships and brand collaborations, crafting creative campaigns that resonate and convert. My viral #ILookMyAge campaign and the Best Social Media Campaign 2023 award showcase my ability to turn data into compelling storytelling. I’m passionate about staying ahead of trends, mentoring teams, and delivering scalable, measurable results.

Aimée Wilkinson

Social Media Manager, Content Creator, Influencer Marketing Manager, +2

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Hi, I’m Aimée Wilkinson, a results-driven Social Media Manager with a BA in Arts in Fashion Marketing from Leeds Metropolitan University. I specialise in end-to-end social media strategy, content planning, and publishing across Instagram, TikTok, and beyond, building engaged communities and driving brand growth. I lead influencer partnerships and brand collaborations, crafting creative campaigns that resonate and convert. My viral #ILookMyAge campaign and the Best Social Media Campaign 2023 award showcase my ability to turn data into compelling storytelling. I’m passionate about staying ahead of trends, mentoring teams, and delivering scalable, measurable results.…Hi, I’m Aimée Wilkinson, a results-driven Social Media Manager with a BA in Arts in Fashion Marketing from Leeds Metropolitan University. I specialise in end-to-end social media strategy, content planning, and publishing across Instagram, TikTok, and beyond, building engaged communities and driving brand growth. I lead influencer partnerships and brand collaborations, crafting creative campaigns that resonate and convert. My viral #ILookMyAge campaign and the Best Social Media Campaign 2023 award showcase my ability to turn data into compelling storytelling. I’m passionate about staying ahead of trends, mentoring teams, and delivering scalable, measurable results.

Available to hire

Hi, I’m Aimée Wilkinson, a results-driven Social Media Manager with a BA in Arts in Fashion Marketing from Leeds Metropolitan University. I specialise in end-to-end social media strategy, content planning, and publishing across Instagram, TikTok, and beyond, building engaged communities and driving brand growth.
I lead influencer partnerships and brand collaborations, crafting creative campaigns that resonate and convert. My viral #ILookMyAge campaign and the Best Social Media Campaign 2023 award showcase my ability to turn data into compelling storytelling. I’m passionate about staying ahead of trends, mentoring teams, and delivering scalable, measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Razzl Dazzl Hair

June 1, 2021 - December 1, 2022

Managed end-to-end social media management, owning strategy, content planning, publishing, and performance optimization across multiple channels. Oversaw Instagram and TikTok growth, developed influencer partnerships, and led brand campaigns including viral campaigns.

Marketing Executive & UGC Creator at Luminate Group

June 1, 2019 - January 1, 2022

Collaborated with brands on sponsored content, produced content across platforms, built influencer partnerships, and managed end-to-end campaigns with KPI tracking. Produced content from concept to delivery and adapted to multi-channel ecosystems.

Marketing Executive & UGC Creator at Vast Digital Agency

October 1, 2018 - June 1, 2019

Managed multiple client accounts, driving growth and meeting KPIs; provided client reporting and actionable insights; produced content and maintained client relationships.

Freelance UGC Creator / Content Producer at Freelance

January 1, 2017 - December 1, 2019

Collaborated with brands on sponsored content; built a portfolio of social media campaigns; executed end-to-end content production including shoot planning and talent coordination.

Social Media Manager & Strategy at HubSpot

December 1, 2022 - Present

End-to-end social media management, owning strategy, content planning, publishing, and performance optimization across multiple channels. Led content creation from concept to execution, managed influencer/creator partnerships, and supported brand alignment.

Social Media & Community Manager at Ageism Is Never In Style

December 1, 2022 - Present

End-to-end social media management, owning strategy, content planning, publishing, and performance optimization across multiple channels. Manage Instagram (238K+ followers to date) and TikTok growth; deliver high engagement and brand growth. Lead influencer partnerships end-to-end including sourcing, outreach, relationship management, and performance tracking. Conceptualised and launched the viral campaign #ILookMyAge to drive brand awareness and representation.

Marketing Executive / UGC Creator (Freelance) at Luminate Group

June 1, 2019 - January 1, 2022

Collaborate with brands on sponsored content, campaigns, and long-term partnerships. Create diverse content across multiple platforms; tailor visuals and copy to brand briefs. Execute campaigns end-to-end to deadlines, analyze performance metrics to refine strategy, and boost engagement. Build relationships with PR agencies and brand partners; monitor digital and industry trends to inform content direction.

IG Creator (Freelance) at Luminate Group

December 1, 2017 - Present

Instagram creator for sponsored content and brand partnerships; Dec 2017 - Present creating diverse content and coordinating brand partnerships to drive engagement.

Marketing Executive / UGC Creator at Vast Digital Agency

October 1, 2018 - June 1, 2019

Managed multiple client accounts, driving growth and consistently meeting KPIs. Provided client reporting and actionable insights to optimize content and social strategies. Directed photo shoots, including talent booking, creative direction, styling, and asset selection. Coordinated production for campaigns and events; managed campus-wide events and on-site operations. Presented campaign performance and insights to senior leadership.