Aimée Wilkinson

Managed end-to-end social media strategy and execution: content planning, publishing, and performance optimization across multiple channels. Oversaw Instagram and TikTok growth, handled influencer/brand partnership end-to-end (sourcing, outreach, relationship management, and performance tracking), coordinated model/creator sourcing, briefs, approvals, feedback, and partnership alignment. Conceptualized, developed, and launched a viral social campaign focused on age representation, achieving record reach and extensive international press coverage.

End-to-end social media management, owning strategy, content planning, publishing, and performance optimization across multiple channels. Manage Instagram (238K+ followers to date) and TikTok growth; deliver high engagement and brand growth. Lead influencer partnerships end-to-end including sourcing, outreach, relationship management, and performance tracking. Conceptualised and launched the viral campaign #ILookMyAge to drive brand awareness and representation.

End-to-end social media management, owning strategy, content planning, publishing, and performance optimization across multiple channels. Led content creation from concept to execution, managed influencer/creator partnerships, and supported brand alignment.