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I am a Social Media Marketing Specialist with 3 years of experience and a content creator with 55K+ followers across platforms. Experienced in managing brand accounts, launching campaigns, and producing viral short-form content for brands including Pop Mart, Uniqlo, Miniso, and Vichy. Previously at SMFK Canada, leading content strategy, influencer marketing, and paid ad campaigns. Passionate about creating content that resonates, drives engagement, and makes brands feel human~…I am a Social Media Marketing Specialist with 3 years of experience and a content creator with 55K+ followers across platforms. Experienced in managing brand accounts, launching campaigns, and producing viral short-form content for brands including Pop Mart, Uniqlo, Miniso, and Vichy. Previously at SMFK Canada, leading content strategy, influencer marketing, and paid ad campaigns. Passionate about creating content that resonates, drives engagement, and makes brands feel human~

Yim Tong

Social Media Manager, Content Creator, Brand Strategist, +2

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I am a Social Media Marketing Specialist with 3 years of experience and a content creator with 55K+ followers across platforms. Experienced in managing brand accounts, launching campaigns, and producing viral short-form content for brands including Pop Mart, Uniqlo, Miniso, and Vichy. Previously at SMFK Canada, leading content strategy, influencer marketing, and paid ad campaigns. Passionate about creating content that resonates, drives engagement, and makes brands feel human~…I am a Social Media Marketing Specialist with 3 years of experience and a content creator with 55K+ followers across platforms. Experienced in managing brand accounts, launching campaigns, and producing viral short-form content for brands including Pop Mart, Uniqlo, Miniso, and Vichy. Previously at SMFK Canada, leading content strategy, influencer marketing, and paid ad campaigns. Passionate about creating content that resonates, drives engagement, and makes brands feel human~

Available to hire

I am a Social Media Marketing Specialist with 3 years of experience and a content creator with 55K+ followers across platforms. Experienced in managing brand accounts, launching campaigns, and producing viral short-form content for brands including Pop Mart, Uniqlo, Miniso, and Vichy. Previously at SMFK Canada, leading content strategy, influencer marketing, and paid ad campaigns. Passionate about creating content that resonates, drives engagement, and makes brands feel human~

Skills

Experience Level

Expert

Expert

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Expert

Expert

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Expert

Expert

Work Experience

Marketing & Social Media Specialist at SMFK Canada

March 1, 2025 - December 1, 2025

Grew SMFK Canada's social accounts from 0 to 2,000+ followers in four months through trend-driven content, influencer partnerships, and Meta campaigns. Achieved +13,000% growth, +427% website taps, and 83% reach from non-followers. Led Meta Ads campaigns with Shopify landing pages to improve conversion traffic and ROI. Secured macro influencer partnerships, generating 350K+ organic reach, 12.5K+ likes, 766 profile visits, and 212 shop link taps in one month. Planned and coordinated retail launches at Holt Renfrew, CF Richmond Centre, and SoHo, New York, aligning content campaigns and influencer outreach. Executed Shopify email marketing and seasonal events resulting in $10K+ in sales in one month. Managed content calendars and performance metrics to optimize monthly reach and engagement.

Content Creator at Self-employed – Personal Brand

December 1, 2022 - Present

Built a 55K+ follower community across Instagram and TikTok by creating trend-driven fashion, beauty, and K-pop content. Produced high-performing short-form campaigns for 100+ brands including Pop Mart, Crunchyroll, Live Nation, Uniqlo, Miniso, and Casetify, driving brand awareness and engagement. Generated 1.7M+ TikTok views and led influencer collaborations, event activations, and cross-channel promotions to support product launches.