Sara Heald
I’m an experienced event planner and curator of unique experiences with over 20 years in project management, destination management, and festival direction.
About
I’m an experienced event planner and curator of unique experiences with over 20 years in project management, destination management, and festival direction. I craft strategic event plans that connect business goals with memorable experiences, while keeping risk management and seamless execution at the forefront.
I thrive on creative problem-solving and collaborative partnerships, turning unforeseen challenges into innovative solutions. From intimate corporate gatherings to large-scale conferences, I bring professionalism, attention to detail, and a client-first mindset to every project.
- 18 years' experience
- Joined April 2026
Skills· 1
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Professional Services
- Non-Profit Organization
Work experience· 6 roles
Lead strategic event planning for corporate conferences, product launches, and special events. Responsible for risk management, budgeting, vendor management, concept development, and on-site supervision. Build client partnerships, design experiences, and ensure seamless execution from concept to wrap. Guide teams with creative problem solving to deliver high-impact events aligned with client goals.
Led a local team of four in designing and producing unique experiences for 1 to 1500 attendees. Worked with client teams to identify goals, designed impactful experiences using regional resources, managed budgets, built partnerships, and up-sold related products. Consistently earned four-star post-project reviews and achieved revenue goals.
Managed strategic marketing projects for B2C clients in retail, medical, finance and law. Led teams to execute digital and traditional marketing efforts, analyzed ROI, and maintained client relationships. Key achievements included revenue growth on client accounts, website redesign projects, and award recognition for digital work.
Education
Certifications and awards
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