Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m an experienced event planner and curator of unique experiences with over 20 years in project management, destination management, and festival direction. I craft strategic event plans that connect business goals with memorable experiences, while keeping risk management and seamless execution at the forefront. I thrive on creative problem-solving and collaborative partnerships, turning unforeseen challenges into innovative solutions. From intimate corporate gatherings to large-scale conferences, I bring professionalism, attention to detail, and a client-first mindset to every project.…I’m an experienced event planner and curator of unique experiences with over 20 years in project management, destination management, and festival direction. I craft strategic event plans that connect business goals with memorable experiences, while keeping risk management and seamless execution at the forefront. I thrive on creative problem-solving and collaborative partnerships, turning unforeseen challenges into innovative solutions. From intimate corporate gatherings to large-scale conferences, I bring professionalism, attention to detail, and a client-first mindset to every project.

Sara Heald

Creative Director, Project Manager, Creative Producer, +2





I’m an experienced event planner and curator of unique experiences with over 20 years in project management, destination management, and festival direction. I craft strategic event plans that connect business goals with memorable experiences, while keeping risk management and seamless execution at the forefront. I thrive on creative problem-solving and collaborative partnerships, turning unforeseen challenges into innovative solutions. From intimate corporate gatherings to large-scale conferences, I bring professionalism, attention to detail, and a client-first mindset to every project.…I’m an experienced event planner and curator of unique experiences with over 20 years in project management, destination management, and festival direction. I craft strategic event plans that connect business goals with memorable experiences, while keeping risk management and seamless execution at the forefront. I thrive on creative problem-solving and collaborative partnerships, turning unforeseen challenges into innovative solutions. From intimate corporate gatherings to large-scale conferences, I bring professionalism, attention to detail, and a client-first mindset to every project.

Available to hire

I’m an experienced event planner and curator of unique experiences with over 20 years in project management, destination management, and festival direction. I craft strategic event plans that connect business goals with memorable experiences, while keeping risk management and seamless execution at the forefront.

I thrive on creative problem-solving and collaborative partnerships, turning unforeseen challenges into innovative solutions. From intimate corporate gatherings to large-scale conferences, I bring professionalism, attention to detail, and a client-first mindset to every project.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Work Experience

Owner, Chief Creative Officer at Sara In The City LLC

August 1, 2021 - Present

Lead strategic event planning for corporate conferences, product launches, and special events. Responsible for risk management, budgeting, vendor management, concept development, and on-site supervision. Build client partnerships, design experiences, and ensure seamless execution from concept to wrap. Guide teams with creative problem solving to deliver high-impact events aligned with client goals.

Account Manager at iDesignMeetings

May 1, 2018 - May 1, 2020

Led a local team of four in designing and producing unique experiences for 1 to 1500 attendees. Worked with client teams to identify goals, designed impactful experiences using regional resources, managed budgets, built partnerships, and up-sold related products. Consistently earned four-star post-project reviews and achieved revenue goals.

Senior Account Manager at Spry

April 1, 2016 - May 1, 2017

Managed strategic marketing projects for B2C clients in retail, medical, finance and law. Led teams to execute digital and traditional marketing efforts, analyzed ROI, and maintained client relationships. Key achievements included revenue growth on client accounts, website redesign projects, and award recognition for digital work.

Festival Director at Earth Day Houston

March 1, 2012 - June 1, 2015

Directed all festival efforts for Earth Day Houston, managing exhibitors, contractors, sponsorships, and content for a 15,000-attendee event. Grew organization size and budget, expanded festival offerings, and led branding and development initiatives. Recognized with Mayor’s Proud Partner Award in 2015.

Manager, Global Accounts at HelmsBriscoe

January 1, 2008 - March 1, 2012

Located, development, and maintained client relationships for hotel site selection worldwide. Managed office systems, and mentored a team of 40. Promoted to Resident Systems Trainer to support training and development.

Account Manager at Destination Services Colorado & Visit New Orleans

October 1, 2005 - December 1, 2008

Oversaw 45 accounts and managed $850,000 in revenue with a 38% profit margin. Facilitated meetings for international clients and ensured high-quality service delivery.