Analyzed website performance using Google Analytics and SEMrush across 200+ pages, identified key performance drivers, and translated findings into strategic recommendations. Identified 20+ SEO structural issues (duplicate titles, orphaned pages, low text-to-HTML ratios), diagnosed root causes, and proposed solutions to improve site performance and discoverability. Produced competitive benchmarking reports analyzing digital strategies used by leading law firms, synthesizing insights to inform strategic positioning and decision-making. Managed workflow for 10+ weekly social media posts, coordinating across stakeholders to ensure timely, high-quality deliverables. Updated and maintained digital content across hundreds of web pages, ensuring accuracy and consistency across client-facing platforms.

Marketing & Brand Development Intern at IQ Consulting

May 1, 2025 - September 30, 2025

Conducted market and competitor research to support brand positioning and marketing strategy recommendations for client projects. Analyzed marketing performance data and campaign metrics to generate insights informing strategic marketing decisions. Assisted in developing presentations and strategic reports used to communicate findings and recommendations to internal stakeholders. Supported social media and digital marketing initiatives to increase brand visibility and audience engagement across multiple platforms. Collaborated with cross-functional teams to translate marketing objectives into actionable campaign strategies.

Digital Marketing Coordinator at Dog Child Co.

September 1, 2024 - December 31, 2024

Optimized Shopify store operations, ensuring accurate product listings, seamless transactions, and efficient order fulfillment for 30+ weekly shipments. Increased social media following by 20,000+ across Meta, Instagram, and TikTok by actively engaging with followers, responding to comments, and implementing targeted growth strategies. Created and optimized email campaigns using Klaviyo, driving customer engagement and sales through targeted promotions and product launches. Programmed ManyChat automation to facilitate customer interactions on Instagram, achieving a 97% click-through rate on product links and over 500 email sign-ups weekly newsletters, improving user engagement and funnel. Conducted data analysis and tracked weekly KPIs, ensuring continuous improvement in engagement and performance metrics.

Digital Marketing Intern at KeySight Technologies

July 1, 2023 - July 31, 2024

Managed over 2,000 leads generated through advertising and web inbound campaigns using Eloqua, ensuring data accuracy, proper lead tracking, and optimization, which resulted in a 15% conversion rate. Conducted in-depth SEO analysis for over 200 webpages, using Google Ads Manager for keyword research and optimization, leading to improved search visibility and increased organic traffic by 30%. Developed detailed audience demographic profiles for vendors across European and American regions, supporting ad budget recommendations. Collaborated with a global team to build automated workflows, improving operational efficiency and engagement rates by 20%. Conducted A/B testing on email subject lines, send times, and content, resulting in a 15% increase in open rates and improved email engagement insights. Performed keyword and performance analysis using Google Ads, translating data into actionable insights for campaign optimization.