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Ecommerce & Digital Marketing Manager with 8+ years’ experience growing an artisan lifestyle brand across D2C and B2B. Skilled in Shopify Plus, email automation, paid media, and analytics, I enjoy combining creative thinking with data insight to support thoughtful, sustainable growth.…

Jenna Garner

Marketing Strategist, Growth Marketer, Content Creator, +2

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Ecommerce & Digital Marketing Manager with 8+ years’ experience growing an artisan lifestyle brand across D2C and B2B. Skilled in Shopify Plus, email automation, paid media, and analytics, I enjoy combining creative thinking with data insight to support thoughtful, sustainable growth.…

Available to hire

Ecommerce & Digital Marketing Manager with 8+ years’ experience growing an artisan lifestyle brand across D2C and B2B. Skilled in Shopify Plus, email automation, paid media, and analytics, I enjoy combining creative thinking with data insight to support thoughtful, sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

PR & Marketing Assistant at Alfies Antique Market & Grays Antiques

January 1, 2008 - December 31, 2010

Supported PR, creating social content, marketing materials and assisting with events.

PR & Marketing Manager at Alfies Antique Market & Grays Antiques

January 1, 2010 - December 31, 2014

Led PR, marketing and events for two of London’s largest antique centres. Increased footfall through journalists, stylists, and influencer outreach. Managed websites, email campaigns and social channels. Produced marketing materials, managed budgets, and line managed an assistant.

Marketing & Social Media Manager at Chrysalis Jewellery

January 1, 2014 - December 31, 2016

Managed social and digital campaigns to drive brand awareness and engagement. Produced B2B and B2C email marketing campaigns. Supported international distributors with marketing assets and collaborations. Copywriting for websites, product descriptions, press releases, and marketing materials.

Ecommerce & Digital Marketing Manager at Bohemia Design

January 1, 2016 - December 31, 2019

Optimised Shopify Plus storefronts for D2C and B2B markets; improved site navigation and merchandising; planned and delivered the marketing calendar across website, SEO, email and paid ads; built weekly newsletters and automated flows (welcome, re-engagement, abandoned cart) in Omnisend; analyzed performance via GA4 and Shopify Analytics to identify growth opportunities and improve conversions and AOV; restructured Google Ads and PMax; secured press coverage and retailer collaborations.

Ecommerce & Digital Marketing Manager at Bohemia Design

January 1, 2019 - Present

Continued responsibilities in a part-time capacity (remote) focusing on Shopify Plus, Meta/Facebook Ads, email automation, Google Ads, CRO, and retailer campaigns; grew conversions and ROAS; delivered press coverage; built Meta Ads from the ground up; improved feed quality; created press coverage; top shops status on Faire; 38+ pieces of press coverage; 56% open rate email flows; 8% click rate; improved returning customer rate; lifecycle journeys; strengthened email automation; increased ROAS; improved Google Ads performance.

Digital Communications Assistant at London Design Festival

March 1, 2016 - October 1, 2016

Managed Festival social media, helping surpass 100k Instagram followers and supporting a 50m reach on the #LDF16 hashtag. Produced 3,500+ posts across the Festival for 300+ partners including MINI. Delivered content calendars, social competitions and coordinated paid ads with Etsy. Redesigned and managed Festival email campaigns to improve clarity and engagement.