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I'm an entrepreneurial growth operator with over a decade of hands-on experience driving rapid, profitable expansion for founder-led brands across B2B, consumer products, and e-commerce. I blend practical digital marketing (SEO, PPC, AI-powered creative) with sharp commercial instincts and deal-making to deliver real ROI. I help lean teams and CEOs scale efficiently by designing growth systems, optimizing funnels, and executing campaigns that convert. I'm comfortable leading remote teams and forging strategic partnerships that expand distribution and revenue.…I'm an entrepreneurial growth operator with over a decade of hands-on experience driving rapid, profitable expansion for founder-led brands across B2B, consumer products, and e-commerce. I blend practical digital marketing (SEO, PPC, AI-powered creative) with sharp commercial instincts and deal-making to deliver real ROI. I help lean teams and CEOs scale efficiently by designing growth systems, optimizing funnels, and executing campaigns that convert. I'm comfortable leading remote teams and forging strategic partnerships that expand distribution and revenue.

Lloyd Russell

Growth Marketer, Digital Marketer, Marketing Strategist, +2

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I'm an entrepreneurial growth operator with over a decade of hands-on experience driving rapid, profitable expansion for founder-led brands across B2B, consumer products, and e-commerce. I blend practical digital marketing (SEO, PPC, AI-powered creative) with sharp commercial instincts and deal-making to deliver real ROI. I help lean teams and CEOs scale efficiently by designing growth systems, optimizing funnels, and executing campaigns that convert. I'm comfortable leading remote teams and forging strategic partnerships that expand distribution and revenue.…I'm an entrepreneurial growth operator with over a decade of hands-on experience driving rapid, profitable expansion for founder-led brands across B2B, consumer products, and e-commerce. I blend practical digital marketing (SEO, PPC, AI-powered creative) with sharp commercial instincts and deal-making to deliver real ROI. I help lean teams and CEOs scale efficiently by designing growth systems, optimizing funnels, and executing campaigns that convert. I'm comfortable leading remote teams and forging strategic partnerships that expand distribution and revenue.

Available to hire

I’m an entrepreneurial growth operator with over a decade of hands-on experience driving rapid, profitable expansion for founder-led brands across B2B, consumer products, and e-commerce. I blend practical digital marketing (SEO, PPC, AI-powered creative) with sharp commercial instincts and deal-making to deliver real ROI.

I help lean teams and CEOs scale efficiently by designing growth systems, optimizing funnels, and executing campaigns that convert. I’m comfortable leading remote teams and forging strategic partnerships that expand distribution and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Sales & Marketing Director at SpaceGym

July 1, 2024 - Present

Revitalized an underperforming UK home fitness brand into a global brand. Built and executed new marketing strategy and PPC funnels for D2C and B2B. Signed major distribution contracts across four continents. Organized and directed photoshoots to support resellers. Currently negotiating takeover with VC-backed buyer.

Founder & CEO at Global Protection Supplies Ltd

January 1, 2020 - January 1, 2024

Planned, funded and executed the launch and scale of multiple janitorial brands throughout the pandemic. Drove multi-million–dollar revenue growth through targeted B2B/B2C campaigns - securing major contracts with Lloyds Banking Group, Rolls-Royce, the MOD, and other government agencies. Generated significant online revenue via our website and online marketplaces, acquiring smaller businesses to bypass selling thresholds and accelerate growth. Managed team expansion, agencies and partnership development. Launched eco-friendly janitorial brand and event hire division.

Founder at Mr Pets / Global Pet Supplies Ltd

January 1, 2019 - January 1, 2020

Acquired pet-supply brand assets from administration and relaunched under new ownership within weeks. Automated fulfilment and customer management via 3PL and integrated systems, running the business solo. Grew revenue to profitability and sold the company within a year.

Digital Marketing Manager at Direct Tool Company Ltd

January 1, 2016 - January 1, 2019

Delivered 1000% online sales growth through SEO / PPC / automation. Integrated HubSpot and Magento for CRM and e-commerce efficiency. Drove business development by implementing lead generation across blog, newsletter, direct mail, and automated LinkedIn outreach.

Digital Marketing Manager at Smith Bradbeer & Co Ltd

January 1, 2012 - January 1, 2016

Began as a digital marketing admin for the furniture division and evolved into leading a complete digital transformation across the business – recruiting and developing a team of 6. Directed the rollout of a companywide omnichannel platform spanning three major department stores and the largest furniture store on the South Coast. Unified online and offline operations through cross-department integration, driving significant online revenue growth. Built and managed a dedicated digital marketing team to sustain and scale the company’s digital performance.