I am an individual who enjoys a challenge in both my professional and personal lives. From running businesses to returning to university to gain two Masters degrees and begin work towards a PhD, I am not an individual who lacks self-motivation skills. After 10 years of working for myself, I am looking to return to an environment where I can work with a team on projects, where ideas can be discussed, and plans of action developed. Freelance SEO consultancy has been fun and successful. However, it can be a lonely existence when doing everything and working alone for many years. Although I am well versed in SEO, I like to think that I can also bring some new thinking and strategies to the world of digital marketing and enjoy the challenge of growing websites.

Carl Charles Gale

I am an individual who enjoys a challenge in both my professional and personal lives. From running businesses to returning to university to gain two Masters degrees and begin work towards a PhD, I am not an individual who lacks self-motivation skills. After 10 years of working for myself, I am looking to return to an environment where I can work with a team on projects, where ideas can be discussed, and plans of action developed. Freelance SEO consultancy has been fun and successful. However, it can be a lonely existence when doing everything and working alone for many years. Although I am well versed in SEO, I like to think that I can also bring some new thinking and strategies to the world of digital marketing and enjoy the challenge of growing websites.

Available to hire

I am an individual who enjoys a challenge in both my professional and personal lives. From running businesses to returning to university to gain two Masters degrees and begin work towards a PhD, I am not an individual who lacks self-motivation skills.

After 10 years of working for myself, I am looking to return to an environment where I can work with a team on projects, where ideas can be discussed, and plans of action developed. Freelance SEO consultancy has been fun and successful. However, it can be a lonely existence when doing everything and working alone for many years. Although I am well versed in SEO, I like to think that I can also bring some new thinking and strategies to the world of digital marketing and enjoy the challenge of growing websites.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

SEO Contractor at Clever Marketing
January 1, 2023 - Present
Part-time contractor providing SEO and marketing services for a local digital marketing agency. Responsibilities include leveraging Google Analytics/Search Console/Tag Manager for website and conversion optimization, content optimization, WordPress/WooCommerce management, technical audits (Screaming Frog/Deepcrawl), schema markup implementation, and building websites/plugins. Uses AI to improve data analysis and efficiencies.
Freelance SEO/Search Engine Marketing Consultant/Manager at Wonky Dog Ltd
January 1, 2011 - Present
Freelance SEO/digital marketing consultant working with clients across diverse industries (e.g., Internet Security, Travel, Online Retail) to design and implement SEO and digital marketing strategies. Expert in website audits and competitor analysis to establish campaign goals and KPIs, with on-page and off-page SEO, user behavior analytics, and website design. Managed relationships with small family businesses to household brands; followed a consistent process of understanding current position, defining goals, and bridging gaps. Proficient in SEM tools (SemRush, Ahrefs, Moz), Google Analytics, and Google Search Console; WordPress/WooCommerce development; social media engagement analysis; technical SEO; client management and reporting. Also hands-on website rebuilds as part of SEO plans.
Website Consultant at BAE Systems Ltd
January 1, 2009 - September 1, 2010
Contract role to help develop and launch an intranet for the UK legal department to share and manage confidential legal documents.
Temporary Office Administrative Positions at Various
March 1, 2007 - October 1, 2008
Briefly led teams and performed general office administrative duties across multiple assignments.
Owner at CCg Music Promotions
August 1, 2003 - January 1, 2007
Music promotions agency: booking bands, hiring venues, promoting and running shows; self-taught website development to support the business.

Education

BA (Hons) Marketing at University of Surrey
January 1, 1999 - January 1, 2003
Postgraduate Certificate in Marketing at Open University
January 1, 2011 - January 1, 2012
Postgraduate Diploma Management at Stratford Business School
January 1, 2012 - January 1, 2013
MA Management (MBA) at Anglia Ruskin University
January 1, 2013 - January 1, 2014
MA Marketing (MBA) at University of Winchester
January 1, 2015 - January 1, 2019
PhD in Digital Marketing at Heriot-Watt University
January 1, 2020 - April 28, 2026

Qualifications

Google Analytics 4 Certified
November 1, 2022 - November 1, 2023

Industry Experience

Software & Internet, Retail, Professional Services, Education, Media & Entertainment