Managed catalog operations, metadata organization, release coordination, and distribution workflows for legacy and newly released music content. Worked with strategic distribution and label partners (including Warner Music South India, The Orchard, and Vidya) on catalog onboarding, release planning, and platform delivery. Coordinated music asset transfers, ownership alignment, and rights verification to ensure smooth digital distribution and monetization across streaming platforms. Supported business development by identifying growth opportunities in catalog expansion, artist acquisition, and new market positioning. Assisted in modernizing label operations through digital release planning, rights workflow optimization, and strategic platform partnerships.

Music Copyright Specialist at Orfium | Rev-Ops

September 1, 2024 - February 28, 2026

Managed digital rights and copyright claim workflows across YouTube; ensured accurate ownership mapping and monetization with major labels. Coordinated with international rights holders and internal ops to validate metadata, resolve ownership conflicts, and maintain catalog accuracy. Collaborated with global product/ops/policy teams to align platform rules and best practices.

Web Master - Frontend Developer at EKWA Marketing

January 1, 2023 - December 31, 2024

Maintained and updated 300+ client websites, ensuring uptime, functional reliability, and brand consistency. Built and optimized responsive web pages using HTML, CSS, JavaScript, and WordPress; aligned to client requirements and SEO standards. Prepared status reports and communicated delivery timelines to internal stakeholders and project managers.

Artist & Brand Relations Coordinator at Xmatic Digital

January 1, 2022 - Present

Manage relationships with artists, bands, and brands; act as the primary contact for marketing and growth initiatives; identify growth opportunities, build partnerships, and shape digital campaigns and audience engagement strategies.

Executive Producer at Hypematic Studios

January 1, 2020 - Present

Built an independent music label focused on artist development, production, and release management. Managed artist relations, contracts structuring, revenue share models, and release execution. Produced, arranged, and released original music under the AVICZ artist brand. Developed partnerships across creators, musicians, and media channels.