Retail Designer at Seasalt Cornwall

Responsible for the design and technical delivery of new retail stores, translating project briefs into compliant interior layouts from feasibility through to tender and construction support, reporting to the Retail Design Manager. Develop layouts and store solutions balancing brand experience, customer flow, operational practicality and commercial performance across new openings and refurbishments. Collaborate with VM, Marketing and Retail teams to translate seasonal direction and brand strategy into customer-focused store environments. Conduct feasibility reviews based on site constraints, surveys and operational requirements; produce AutoCAD drawing packs including shopfronts, GA plans, services, fire strategy, furniture layouts, flooring, joinery, signage and BOH areas in line with UK building regulations, fire safety and H&S. Create detailed existing and proposed layouts including staff facilities, fitting rooms and customer amenities; develop elevation and shopfront drawings; spe

Space Planning Project Lead at OSP Space Planning

Delivered space planning and format optimization projects for major UK retailers using 2D/3D tools to improve customer flow, category performance and shopping experience. Used sales data, customer behaviour insights and store metrics to inform layouts and range planning. Collaborated with Waitrose, Holland & Barrett, B&Q, Dobbies and Asda to design layouts maximizing profitability and customer experience. Managed macro/micro space planning, produced 2D and 3D visuals, analysed customer behaviour and sales data to inform range decisions; maintained planogram libraries and prepared analytical packs for decision-making.

Bay Planner & Visual Merchandiser at The Range

Created planograms, visual standards and communication packs to support consistent execution across 200+ stores. Planned Stationery and Furniture departments, including seasonal and promotional bays. Analyzed data across Power BI and Excel to inform planning; built relationships with buying teams and suppliers for data accuracy; used InDesign and Photoshop to produce communication packs outlining visual guidelines and merchandising standards; supported consistent visual standards to improve commercial performance.

Visual Merchandiser at House Of Fraser

Designed and installed seasonal window and in-store promotional schemes across multiple floors; assembled and installed promotional displays; produced decals for promotions; maintained high visual standards while creating customer-friendly environments.

Visual Merchandiser at MANGO

Ground-floor visual merchandising for flagship Oxford Street store; installed window displays, mannequins and in-store visual schemes in line with global brand directives.

Visual Merchandiser Manager at ESPRIT

Led a small team of visual merchandisers in a flagship store on Regent Street; achieved sales targets through commercially driven visual merchandising; conducted weekly money mapping and analyzed best/worst sellers to improve performance; acted as Fire Warden and Key Holder.