Shona Osborne
Commercially focused Head of Brand & Marketing with 13+ years’ experience leading brand transformation, social growth, influencer strategy, PR and integrated 360 marketing campaigns across major retail and eCommerce…
About
Commercially focused Head of Brand & Marketing with 13+ years’ experience leading brand transformation, social growth, influencer strategy, PR and integrated 360 marketing campaigns across major retail and eCommerce brands. Proven strength in brand positioning, audience engagement and hands-on leadership delivering measurable commercial growth.
Known for building high-performing teams, directing creative and studio operations, and using customer insight to drive performance. Operates confidently in fast-paced consumer environments with strong stakeholder management, agency coordination and KPI-led reporting—always with a growth mindset.
- 13 years' experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Professional Services
More experts in Manchester, United Kingdom
- Brand Strategists for hire in Manchester, United Kingdom
- Content Creators for hire in Manchester, United Kingdom
- Content Producers for hire in Manchester, United Kingdom
- Creative Directors for hire in Manchester, United Kingdom
- Growth Marketers for hire in Manchester, United Kingdom
- Influencer Marketing Managers for hire in Manchester, United Kingdom
- Marketing Strategists for hire in Manchester, United Kingdom
- Social Media Managers for hire in Manchester, United Kingdom
Work experience· 10 roles
Lead the Social Media and Influencer offering for the agency, developing integrated social strategies across beauty, wellness and lifestyle clients. Own social strategy, content direction, influencer marketing, UGC, community management, reporting and new business support. Partner with clients and internal teams to deliver social-first campaigns that drive brand awareness, engagement and commercial growth. Responsible for establishing and leading the agency’s Social Media division.
Led the Brand Marketing and Studio teams with 6 direct reports to deliver 360 campaigns across all platforms; developed brand guidelines, tone of voice, and visual identity; oversaw digital and print PR; built 360 content output and managed agency partners; delivered a full 360 brand across web, email, social, and studio within four months.
Led all organic social activity for the Boohoo brand, managing a team of three and delivering integrated 360 social campaigns across multiple platforms. Worked cross-functionally with marketing, creative, influencer and eCommerce teams to drive engagement, brand awareness and social commerce performance.
Education
Certifications and awards
Hire Shona Osborne today
Post a job and invite Shona, or contact them directly. No hidden commission.