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I'm a senior marketing professional with a proven track record building and leading KPI-driven marketing teams. I mentor and develop talent to achieve business objectives, cultivate strong relationships across all organizational levels, and present brand and marketing strategies to key stakeholders at board and founder levels. I specialise in developing data-driven campaigns and cross-functional collaboration to drive growth. With a strong background in social media, influencer marketing, events, and PR tools, I bring both creativity and commercial awareness to every project. My passion drives me to deliver innovative ideas, creating amazing results.…I'm a senior marketing professional with a proven track record building and leading KPI-driven marketing teams. I mentor and develop talent to achieve business objectives, cultivate strong relationships across all organizational levels, and present brand and marketing strategies to key stakeholders at board and founder levels. I specialise in developing data-driven campaigns and cross-functional collaboration to drive growth. With a strong background in social media, influencer marketing, events, and PR tools, I bring both creativity and commercial awareness to every project. My passion drives me to deliver innovative ideas, creating amazing results.

Shona Osborne

Brand Strategist, Social Media Manager, Content Creator, +4

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I'm a senior marketing professional with a proven track record building and leading KPI-driven marketing teams. I mentor and develop talent to achieve business objectives, cultivate strong relationships across all organizational levels, and present brand and marketing strategies to key stakeholders at board and founder levels. I specialise in developing data-driven campaigns and cross-functional collaboration to drive growth. With a strong background in social media, influencer marketing, events, and PR tools, I bring both creativity and commercial awareness to every project. My passion drives me to deliver innovative ideas, creating amazing results.…I'm a senior marketing professional with a proven track record building and leading KPI-driven marketing teams. I mentor and develop talent to achieve business objectives, cultivate strong relationships across all organizational levels, and present brand and marketing strategies to key stakeholders at board and founder levels. I specialise in developing data-driven campaigns and cross-functional collaboration to drive growth. With a strong background in social media, influencer marketing, events, and PR tools, I bring both creativity and commercial awareness to every project. My passion drives me to deliver innovative ideas, creating amazing results.

Available to hire

I’m a senior marketing professional with a proven track record building and leading KPI-driven marketing teams. I mentor and develop talent to achieve business objectives, cultivate strong relationships across all organizational levels, and present brand and marketing strategies to key stakeholders at board and founder levels. I specialise in developing data-driven campaigns and cross-functional collaboration to drive growth.

With a strong background in social media, influencer marketing, events, and PR tools, I bring both creativity and commercial awareness to every project. My passion drives me to deliver innovative ideas, creating amazing results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Brand Marketing at Online Home Shop

March 1, 2025 - April 1, 2026

Led the Brand Marketing and Studio teams with 6 direct reports to deliver 360 campaigns across all platforms; developed brand guidelines, tone of voice, and visual identity; oversaw digital and print PR; built 360 content output and managed agency partners; delivered a full 360 brand across web, email, social, and studio within four months.

Senior Social Media Manager at The White Company

February 1, 2022 - May 1, 2024

Nurtured influencer and brand partnerships, managed content calendar, and delivered aspirational content across channels; led influencer campaigns and relationships to maximise brand impact; produced weekly reports and insights to optimise engagement.

Senior Social Media Manager at Debenhams

April 1, 2019 - January 1, 2022

Managed 6 social media accounts; generated weekly and monthly reports across online and print coverage; tracked KPIs (revenue, engagement) using GA, Dash Hudson, and Hootsuite; built content and influencer engagement; led cross-channel campaigns.

Acting PR Manager at Debenhams

June 1, 2016 - April 1, 2019

Directed day-to-day press office activities; collaborated with the Head of PR to create aspirational collateral; coordinated press events and media relations.

PR Assistant at Debenhams / Boohoo Group

January 1, 2013 - December 1, 2015

Supported press office operations; assisted with media relations, press materials, and event support; contributed to campaign execution and coverage tracking.

PR Assistant at The White Company

June 1, 2013 - March 31, 2015

Managed day‑to‑day running of the press office, supported social media and blogger activity, generated weekly and monthly press coverage reports across print, online and blogger coverage. Built strong relationships across all levels of press, coordinated bespoke press and blogger events, booked venues and invitations, and supported PR campaigns and operations.