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Commercially focused Head of Brand & Marketing with 13+ years’ experience leading brand transformation, social growth, influencer strategy, PR and integrated 360 marketing campaigns across major retail and eCommerce brands. Proven strength in brand positioning, audience engagement and hands-on leadership delivering measurable commercial growth. Known for building high-performing teams, directing creative and studio operations, and using customer insight to drive performance. Operates confidently in fast-paced consumer environments with strong stakeholder management, agency coordination and KPI-led reporting—always with a growth mindset.…Commercially focused Head of Brand & Marketing with 13+ years’ experience leading brand transformation, social growth, influencer strategy, PR and integrated 360 marketing campaigns across major retail and eCommerce brands. Proven strength in brand positioning, audience engagement and hands-on leadership delivering measurable commercial growth. Known for building high-performing teams, directing creative and studio operations, and using customer insight to drive performance. Operates confidently in fast-paced consumer environments with strong stakeholder management, agency coordination and KPI-led reporting—always with a growth mindset.

Shona Osborne

Brand Strategist, Social Media Manager, Content Creator, +5

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Commercially focused Head of Brand & Marketing with 13+ years’ experience leading brand transformation, social growth, influencer strategy, PR and integrated 360 marketing campaigns across major retail and eCommerce brands. Proven strength in brand positioning, audience engagement and hands-on leadership delivering measurable commercial growth. Known for building high-performing teams, directing creative and studio operations, and using customer insight to drive performance. Operates confidently in fast-paced consumer environments with strong stakeholder management, agency coordination and KPI-led reporting—always with a growth mindset.…Commercially focused Head of Brand & Marketing with 13+ years’ experience leading brand transformation, social growth, influencer strategy, PR and integrated 360 marketing campaigns across major retail and eCommerce brands. Proven strength in brand positioning, audience engagement and hands-on leadership delivering measurable commercial growth. Known for building high-performing teams, directing creative and studio operations, and using customer insight to drive performance. Operates confidently in fast-paced consumer environments with strong stakeholder management, agency coordination and KPI-led reporting—always with a growth mindset.

Available to hire

Commercially focused Head of Brand & Marketing with 13+ years’ experience leading brand transformation, social growth, influencer strategy, PR and integrated 360 marketing campaigns across major retail and eCommerce brands. Proven strength in brand positioning, audience engagement and hands-on leadership delivering measurable commercial growth.

Known for building high-performing teams, directing creative and studio operations, and using customer insight to drive performance. Operates confidently in fast-paced consumer environments with strong stakeholder management, agency coordination and KPI-led reporting—always with a growth mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Social (Consultancy) at Little Bird PR

May 1, 2026 - Present

Lead the Social Media and Influencer offering for the agency, developing integrated social strategies across beauty, wellness and lifestyle clients. Own social strategy, content direction, influencer marketing, UGC, community management, reporting and new business support. Partner with clients and internal teams to deliver social-first campaigns that drive brand awareness, engagement and commercial growth. Responsible for establishing and leading the agency’s Social Media division.

Head of Brand Marketing at Online Home Shop

March 1, 2025 - April 1, 2026

Led the Brand Marketing and Studio teams with 6 direct reports to deliver 360 campaigns across all platforms; developed brand guidelines, tone of voice, and visual identity; oversaw digital and print PR; built 360 content output and managed agency partners; delivered a full 360 brand across web, email, social, and studio within four months.

Senior Social Media Manager at BOOHOO

June 1, 2024 - March 1, 2025

Led all organic social activity for the Boohoo brand, managing a team of three and delivering integrated 360 social campaigns across multiple platforms. Worked cross-functionally with marketing, creative, influencer and eCommerce teams to drive engagement, brand awareness and social commerce performance.

Senior Social Media Manager at The White Company

February 1, 2022 - May 1, 2024

Nurtured influencer and brand partnerships, managed content calendar, and delivered aspirational content across channels; led influencer campaigns and relationships to maximise brand impact; produced weekly reports and insights to optimise engagement.

Senior Social Media Manager at Debenhams

April 1, 2019 - January 1, 2022

Managed 6 social media accounts; generated weekly and monthly reports across online and print coverage; tracked KPIs (revenue, engagement) using GA, Dash Hudson, and Hootsuite; built content and influencer engagement; led cross-channel campaigns.

Acting PR Manager at Debenhams

June 1, 2016 - April 1, 2019

Directed day-to-day press office activities; collaborated with the Head of PR to create aspirational collateral; coordinated press events and media relations.

PR Assistant at RADLEY & CO

March 1, 2015 - June 1, 2016

Supported the Press Officer and Social Media Manager across press office operations, influencer engagement, reporting, campaign coordination and social activity.

Press Assistant at IMPULSE PR

June 1, 2013 - March 1, 2015

Supported PR campaigns, influencer activity, events, media outreach, reporting and campaign coordination for consumer and retail brands.

PR Assistant at The White Company

June 1, 2013 - March 31, 2015

Managed day‑to‑day running of the press office, supported social media and blogger activity, generated weekly and monthly press coverage reports across print, online and blogger coverage. Built strong relationships across all levels of press, coordinated bespoke press and blogger events, booked venues and invitations, and supported PR campaigns and operations.

PR Assistant at Debenhams / Boohoo Group

January 1, 2013 - December 1, 2015

Supported press office operations; assisted with media relations, press materials, and event support; contributed to campaign execution and coverage tracking.