I’m a creative and results-driven social media manager and content creator with more than three years of experience building digital brands through engaging, platform-native storytelling. At The Muse Edition, I manage Instagram and TikTok content, grow audience reach, coordinate influencer collaborations, and support paid Meta campaigns. I’ve helped increase monthly reach from 1.4 million to 6.7 million and contributed to more than 20,000 Instagram followers through strategic planning and consistent, high-performing content. I enjoy combining a strong visual eye with data-led decision-making to create content that feels authentic and delivers results. My background in yacht hospitality and primary education has strengthened my adaptability, communication, organisation, and attention to detail. I’m passionate about short-form video, UGC, emerging trends, visual branding, and creating meaningful online communities.…

Rachel Dunn

I’m a creative and results-driven social media manager and content creator with more than three years of experience building digital brands through engaging, platform-native storytelling. At The Muse Edition, I manage Instagram and TikTok content, grow audience reach, coordinate influencer collaborations, and support paid Meta campaigns. I’ve helped increase monthly reach from 1.4 million to 6.7 million and contributed to more than 20,000 Instagram followers through strategic planning and consistent, high-performing content. I enjoy combining a strong visual eye with data-led decision-making to create content that feels authentic and delivers results. My background in yacht hospitality and primary education has strengthened my adaptability, communication, organisation, and attention to detail. I’m passionate about short-form video, UGC, emerging trends, visual branding, and creating meaningful online communities.…

Available to hire

I’m a creative and results-driven social media manager and content creator with more than three years of experience building digital brands through engaging, platform-native storytelling. At The Muse Edition, I manage Instagram and TikTok content, grow audience reach, coordinate influencer collaborations, and support paid Meta campaigns. I’ve helped increase monthly reach from 1.4 million to 6.7 million and contributed to more than 20,000 Instagram followers through strategic planning and consistent, high-performing content.

I enjoy combining a strong visual eye with data-led decision-making to create content that feels authentic and delivers results. My background in yacht hospitality and primary education has strengthened my adaptability, communication, organisation, and attention to detail. I’m passionate about short-form video, UGC, emerging trends, visual branding, and creating meaningful online communities.

See more

Language

English
Fluent

Work Experience

Social Media Manager & Content Creator at The Muse Edition
June 1, 2025 - June 1, 2026
Managed and executed social media strategy across Instagram and TikTok, driving monthly reach growth from 1.4M to 6.7M through strategic content planning, trend-led storytelling, and performance-driven optimisation. Developed weekly content calendars, coordinated influencer and brand collaborations, and produced engaging organic and paid content aligned with business objectives. Created Meta ad creatives, organised content shoots, developed shot lists, and maintained a premium visual identity using Lightroom and CapCut. Regularly analysed performance metrics to refine content strategy, maximise engagement, and support revenue growth.
Chief Stewardess at Super Yacht Crew Academy
March 1, 2023 - September 30, 2024
Australian and Mediterranean chief stewardess on private yachts; led hospitality service standards, crew coordination, guest experiences, and onboard operations; ensured high-end service and safety.
Content Creator & Social Media Manager at Sydney Dream Boats
March 1, 2023 - January 1, 2025
Created content for Instagram and TikTok; planned and executed social-first and BTS content; produced reels and short-form videos using CapCut; retouched photos in Lightroom; wrote and analyzed weekly performance reports; organized content shoots and shot lists; contributed to growth strategy.
Chief Stewardess at Sydney Dream Boats
March 1, 2023 - September 1, 2024
Oversaw onboard service and guest experience; designed guest cabins, florals, decor; planned and executed shipboard events; managed guest cabins turnover with attention to detail.
Chief Stewardess at Australian + Mediterranean Yacht Crew (Yacht Hospitality)
March 1, 2023 - September 1, 2024
Managed guest services and hospitality on luxury yachts; oversaw on-board crew coordination, guest experience, and premium service delivery.
Primary Teacher at Mill o' Forest Primary School
August 1, 2019 - October 1, 2022
Delivered classroom-based teaching across primary grades; designed engaging lessons; managed classroom behavior and student development; collaborated with colleagues on curriculum and school events.
Primary Teacher at Mill O’ Forest Primary School
August 1, 2019 - October 1, 2022
Planned and delivered engaging lessons in line with Scotland's Curriculum for Excellence across a range of primary year groups and subject areas. Developed lesson plans, classroom activities, and educational programs to support student learning and achievement. Differentiated instruction to accommodate varying learning abilities, needs, and learning styles within the classroom. Created an inclusive and supportive learning environment that promoted student engagement, wellbeing, and academic progress. Assessed, monitored, and reported on student performance, adapting teaching strategies to maximise learning outcomes. Collaborated with colleagues, parents, and support staff to ensure individual student needs were effectively met. Managed classroom behaviour and fostered positive relationships to support a productive learning environment.

Education

Master of Arts (HONS) Education at Aberdeen University
September 14, 2015 - June 11, 2015

Qualifications

STCW + 10 Standards of Training, Certification, and Watchkeeping
January 1, 2024 - April 28, 2026
Master of Arts (Honours) Education
January 1, 2015 - January 1, 2019
STCW + 10 Standards of Training, Certification, and Watchkeeping
January 1, 2024 - April 28, 2026
Master of Arts (Honours)
January 1, 2015 - December 31, 2019
STCW Standards of Training, Certification and Watchkeeping
January 1, 2024 - June 19, 2026
Master of Arts (Honours) Education
January 1, 2015 - December 31, 2019
STCW 10 Standards of Training, Certification and Watchkeeping
January 1, 2024 - June 19, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Travel & Hospitality, Other
    Playpen Ad Creative – The Muse Edition- Revenue 26.6k
    Created and edited a short-form ad using humour, relatable parenting insights, and a strong scroll-stopping hook: "As soon as my baby even considers crawling...". The video combined fast-paced editing with product demonstration to showcase the playpen's quick assembly and practicality while keeping viewers entertained and engaged. contentcreator videoads socialmedia videoediting ecommerce storytelling ugc digitalmarketing video parenting playpen contentstrategy video videoeditor…
    Lifestyle Product Campaign –Multi-Use Baby Bag Revenue 26.6K
    Lifestyle Product Campaign – Multi-Use Baby Bag Created a short-form promotional video showcasing the versatility of a baby bag beyond its traditional use. Focused on lifestyle storytelling, product benefits, and relatable use cases to broaden audience appeal and demonstrate the product's functionality for everyday life. productmarketing contentcreator videoadvertising ecommerce socialmedia storytelling videoediting lifestylecontent video videoeditor babybag fashion parenting…
    Black Friday Campaign – The Muse Edition- Revenue 76.5k
    Created and edited promotional content for The Muse Edition's Black Friday campaign, combining storytelling, product-focused visuals, and conversion-driven messaging. Responsible for content creation, video editing, and strategic execution designed to maximise engagement, traffic, and sales during a key revenue period. Revenue from Ad: 76.5k blackfriday paidsocial socialmedia contentcreator videoediting ecommerce digitalmarketing advertising advert video videoeditor contentstrategist…
    Travel Guide - Bali
    Short-form travel content showcasing destination highlights, storytelling, and audience engagement. Created as an example of travel-focused UGC, combining aesthetic visuals, editing, and informative content designed to inspire travel planning. travel travelugc ugccreator contentcreator videography videoediting bali travelcontent video videoeditor capcut…
    Social Media Management, Content Creation & UGC Portfolio

    Social Media Manager, Content Creator, and UGC Creator with 3+ years of experience creating content that drives engagement, growth, and conversions.

    Most recently, I worked as Content Creator and Social Media Manager for The Muse Edition, where I helped scale monthly views from 1.6M to 6.7M through strategic content planning, trend analysis, storytelling, filming, editing, and social media management.

    My experience includes:

    • Social media management (Instagram & TikTok)
    • UGC creation
    • Paid social ad creatives
    • Content strategy and planning
    • Video editing and short-form content
    • Founder-led and lifestyle content
    • Brand partnerships and influencer collaborations

    I specialise in creating aesthetic, engaging, and conversion-focused content across lifestyle, wellness, travel, beauty and ecommerce brands.

    Portfolio: https://www.twine.net/signin