I’m a licensed esthetician and digital marketing professional with a strong foundation in both client-facing services and brand growth strategy. I specialize in results-driven skincare treatments, including facials, brows, waxing, and makeup application, while delivering a high-quality client experience that drives retention and loyalty. In addition to my work in esthetics, I provide freelance digital marketing services, including social media management, content creation, and paid advertising across platforms like Instagram, TikTok, and LinkedIn. I have experience supporting campaign execution, analyzing performance metrics, and optimizing digital strategies to increase engagement and conversions. I earned my degree in Marketing from Drexel University, where I gained hands-on experience through co-op roles in digital marketing, social media management, and business development.

Likitha Uppala

I’m a licensed esthetician and digital marketing professional with a strong foundation in both client-facing services and brand growth strategy. I specialize in results-driven skincare treatments, including facials, brows, waxing, and makeup application, while delivering a high-quality client experience that drives retention and loyalty. In addition to my work in esthetics, I provide freelance digital marketing services, including social media management, content creation, and paid advertising across platforms like Instagram, TikTok, and LinkedIn. I have experience supporting campaign execution, analyzing performance metrics, and optimizing digital strategies to increase engagement and conversions. I earned my degree in Marketing from Drexel University, where I gained hands-on experience through co-op roles in digital marketing, social media management, and business development.

Available to hire

I’m a licensed esthetician and digital marketing professional with a strong foundation in both client-facing services and brand growth strategy. I specialize in results-driven skincare treatments, including facials, brows, waxing, and makeup application, while delivering a high-quality client experience that drives retention and loyalty.

In addition to my work in esthetics, I provide freelance digital marketing services, including social media management, content creation, and paid advertising across platforms like Instagram, TikTok, and LinkedIn. I have experience supporting campaign execution, analyzing performance metrics, and optimizing digital strategies to increase engagement and conversions.

I earned my degree in Marketing from Drexel University, where I gained hands-on experience through co-op roles in digital marketing, social media management, and business development.

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Work Experience

Licensed Esthetician & Founder at Likitha Esthetics
February 1, 2025 - Present
Delivered customized, results-driven skin care treatments (facials, chemical peels, waxing, threading, brow/lash services, makeup application), achieving client satisfaction and driving repeat business.
Marketing & Digital Associate at Best of As Seen on TV
January 1, 2025 - December 31, 2025
Led the end-to-end development of a cohesive brand identity and digital presence, launching an e-commerce platform to unify customer touch points and strengthen market positioning. Owned eCommerce site operations (uploads, pricing, and content) and digital merchandising strategy to optimize user flow and drive conversions. Designed product imagery, promotional materials, and packaging using Adobe Photoshop, aligning creative execution with brand strategy & campaign objectives.
Campus Manager at Fresh Prints
July 1, 2023 - December 31, 2023
Developed and executed data-driven marketing strategies to enhance brand awareness and drive revenue growth; collaborated with university organizations to design and deliver customized apparel solutions tailored to their needs; managed client communications, order fulfillment, and customer relationships to ensure a seamless client experience.
Digital Marketing at Drug Information Association (DIA)
March 1, 2022 - September 30, 2022
Supported the execution and optimization of integrated multi-channel marketing campaigns; created and scheduled social media, video, and promotional content; analyzed ad performance and contributed to growth across Facebook, LinkedIn, Twitter, and YouTube.
Marketing and Business Development at Becker and Frondorf
September 1, 2021 - March 31, 2022
Managed omnichannel social media and analyzed engagement metrics; created multimedia content and maintained marketing data systems; conducted client research to support business development initiatives.

Education

Esthetics Program at Cortiva Institute, King of Prussia, PA
January 1, 2025 - April 28, 2026
Bachelor's in Business + Marketing at Temple University, Philadelphia, PA
January 11, 2030 - January 1, 2024

Qualifications

Licensed Esthetician
February 1, 2025 - April 28, 2026
Esthetics Program
January 1, 2025 - April 28, 2026

Industry Experience

Education, Professional Services, Retail, Software & Internet, Media & Entertainment