Handled the analysis and optimization of marketing campaigns for 100+ businesses, improving targeting, budget management and ad performance. Educated clients on Meta's best practices and supported issue resolution. Collaborated with team leads and SMEs to implement strategies that exceeded KPIs (ROAS, ROI, CAC, QA, solution scores). Simplified complex marketing terms and kept clients up-to-date on Meta's products and services. Maintained active client relationships and asked relevant questions with care and empathy. Engaged in continuous learning via Meta's Sales training to stay ahead of advertising tools and trends. Monitored industry trends and algorithm changes to sustain campaign effectiveness.

Social Media Content Creator at Glam Recipe Beauty Salon

January 1, 2019 - December 1, 2021

Created and developed social media strategy, conducted keyword research with SEO guidelines, and collaborated with the social/community manager to publish daily content. Focused on brand identity and standards; achieved a 65% conversion rate for targeted ads during peak periods (Black Friday, Boxing Day).

Customer Service Agent at Bell MSI Corp

July 1, 2018 - December 1, 2018

Exceeded customer retention target by providing excellent service and identifying cross-sell/upsell opportunities for internet and TV streaming services. Resolved customer service and billing queries and updated service logs.

Marketing Analyst at Meta

February 1, 2022 - September 1, 2025

Handled the analysis and optimization of marketing campaigns, improving targeting, budget management and ad performance for 100+ businesses. Proactively educated clients on Meta's best practices; collaborated with team leads and cross-functional teams to implement strategies; simplified complex marketing terms and communicated updates on product and service changes to ensure clients remained knowledgeable and up-to-date on Meta's offerings. Monitored industry trends and algorithm changes to ensure continuous effectiveness of client strategies.