Lead internal and external communications strategy across four divisions within a 200-employee organization, ensuring consistent messaging, alignment, and cross-functional collaboration. Develop and execute integrated marketing strategies including social media, content planning, branding, website oversight, and external communications (PR, media, and reporting). Partner with Indigenous leadership to ensure marketing and brand initiatives respectfully align with community values, traditions, and priorities. Manage annual marketing budgets, allocate spend across campaigns, events, branding, and digital initiatives to maximize impact and ROI. Plan and execute large-scale corporate events (golf tournaments, holiday events, and promotions), leading a six-member committee and overseeing logistics and budgeting. Oversee sponsorships and community investment initiatives to strengthen brand presence and local engagement. Facilitate bi-weekly strategy meetings with senior leadership to review p

Content Creator at Sudbury, ON (separate resume)

January 1, 2022 - Present

Create and publish content across multiple channels to support brand initiatives, campaigns, and community engagement. Collaborate with cross-functional teams to ensure cohesive storytelling and messaging.

District Leader at Primerica Financial Services (PFSL)

January 1, 2018 - Present

Build and manage client relationships by assessing financial needs and delivering tailored life insurance and investment solutions. Analyze client financial profiles to develop personalized portfolios aligned with long-term goals. Oversee the end-to-end process of issuing term life insurance policies and supervising client investment accounts.

Business Development Manager at Workforce Inc/Calstone

September 1, 2024 - June 1, 2025

Developed and maintained strong client relationships, identifying and securing new business opportunities for both contract staffing and permanent recruitment, leading to increased revenue and market share. Spearheaded lead generation strategies using cold calls, email campaigns, and in-person networking to drive new client acquisition and expand service offerings across various industries. Managed full-cycle business development, including RFP identification, proposal creation, contract negotiation, and collaboration with recruitment teams to ensure seamless talent placement and client satisfaction.

Client Development Manager at Spectarforce

April 1, 2023 - September 1, 2024

Successfully grew account presence by implementing a proactive approach to account development, including cold calling and establishing new relationships with key stakeholders. Fostered and nurtured relationships with both new and existing managers through regular meetings to ensure a deep understanding of their business objectives and staffing requirements. Led end-to-end recruitment process for IT and non-IT contract roles.