Available to hire
I have 15 years of event marketing experience, including the strategy, planning, budgeting, execution and ROI analysis of retail pop-up, trade show, conference, community, and networking events and sponsorships.
Language
English
Fluent
Work Experience
Community Engagement Manager at T-Mobile
January 1, 2018 - January 1, 2023Managed three markets and four event teams with a $100,000 quarterly event marketing budget. Planned and oversaw 15-20 events monthly. Analyzed performance using cost per impression and cost per phone activation. Achieved 650+ phone activations at the 2023 World Series of Poker through event organizer social media, email, direct mail and onsite advertising.
Local Marketing Manager at Metro by T-Mobile
January 1, 2014 - January 1, 2018Directed all English segment marketing tactics for Utah, Idaho, and Montana with a $500,000 quarterly budget. Used Nielsen Prime Lingo indexing to optimize digital, direct-to-consumer, billboard, radio, experiential, event and sponsorship marketing tactics. Executed activations such as UFC meet and greet and Enter to Win campaigns to drive activations and leads; managed dealer conferences with speakers, OEM giveaways, door prizes, and entertainment.
Marketing Specialist at Jordan Credit Union
January 1, 2008 - January 1, 2014Directed all email marketing and co-directed event planning, web CMS, digital, email, CRM, print, billboard, and point of sale advertising. Co-managed Google Analytics, A/B testing, copywriting, and graphic design. Sponsored high school sports and teacher orientation events.
Education
Bachelor of Science (BS) in Marketing at University of Utah
January 11, 2030 - April 29, 2026Qualifications
Industry Experience
Telecommunications, Retail, Software & Internet, Media & Entertainment, Professional Services
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