Available to hire
I am a strategic and detail-oriented Events Director with 10+ years of experience planning and executing brand activations, VIP programs, conferences, and large-scale live events. I excel at managing multiple workstreams—budgets, contracts, logistics, run-of-show, and vendor partnerships—while delivering high-impact experiences aligned with business objectives.
I’m known for operational precision, cross-functional leadership, and calm problem-solving under pressure. I love building seamless, high-value industry experiences that drive measurable ROI, leveraging event technology, analytics, and on-site command to optimize partnerships and experiences.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Work Experience
EXPERIENTIAL ACCOUNT SUPERVISOR (FREELANCE) at TEAM ONE
December 1, 2025 - PresentLed experiential sponsorship activations across NFL, NBA, MLB, and PGA partnerships, executing on-site programs in stadiums and arenas that aligned with brand objectives and drove fan engagement. Managed end-to-end partnership execution including budgets, vendor coordination, contracts, and asset delivery, ensuring all sponsorship benefits were fulfilled and programs executed with precision. Developed strategic presentations, recaps, and performance reports with key metrics and insights to demonstrate ROI and inform future partnership and sales strategies. Built and maintained strong relationships with league partners, venues, and cross-functional teams, collaborating across creative, media, and strategy to deliver integrated, high-impact experiential programs.
SR EVENT MANAGER at MATRIX MKTG
January 1, 2024 - July 1, 2025Led full lifecycle planning and execution of conferences, live activations, executive events, and multi-city programs. Managed detailed event timelines, production schedules, operational checklists, and run-of-show documentation. Oversaw venue sourcing, contract negotiation, room blocks, catering, signage, A/V, staging, and floor plan development. Directed on-site event operations, vendor coordination, staff management, and real-time issue resolution. Built and managed multimillion-dollar budgets, tracking forecasts, expenses, and post-event reconciliation. Partnered cross-functionally with Marketing, Sales, Creative, and Production teams to align programming and attendee experience with brand strategy. Conducted post-event analytics reporting, attendance analysis, and stakeholder debriefs to optimize future performance.
ACCOUNT DIRECTOR at TEN35
June 1, 2022 - February 1, 2023Directed agency teams, vendors, and client stakeholders, ensuring on-time, on-budget, and compliant delivery of programs. Contributed to new business development through RFP participation and strategic proposals. Directed strategy and campaign execution for AMEX and JPMorgan Chase, including content shoots, branded partnerships, and lifestyle-driven marketing campaigns. Collaborated with cross-functional teams and client stakeholders to ensure campaigns met brand and business objectives. Partnered with creative teams to deliver impactful content across digital and social platforms. Supported new business opportunities through campaign insights and strategic proposals.
ONLINE CONTENT SUPERVISOR at UPS
January 1, 2022 - June 1, 2022Managed creative briefs and agency partners for digital-first campaigns, ensuring alignment with UPS brand and business goals. Oversaw award-nominated photoshoots and content development for UPS.com. Built and maintained editorial calendars across multiple platforms to ensure consistency and timeliness.
MERCH OPERATIONS DIRECTOR at NUKING – JASON DERULO
September 1, 2018 - PresentProduced and executed VIP experiences in partnership with CAA, including guest list management, gifting, and backstage activations. Built scalable operational systems to support multi-city event consistency and brand alignment. Negotiated supplier contracts and managed production timelines to ensure seamless tour execution. Translated partnership agreements into actionable execution plans across merchandising, VIP experiences, and fan engagement activations. Supported activations at major festivals and tour stops, coordinating staffing, travel, inventory, and on-site operations. Managed real-time execution in fast-paced, high-visibility environments while protecting artist brand and partner commitments. Analyzed performance and sales data to inform partnership optimization and future strategy.
ACCOUNT SUPERVISOR | CONTRACTOR at GBL COMMUNICATIONS
January 1, 2018 - November 1, 2023Directed national experiential campaigns and sponsorship activations, including staffing, logistics, and on-site execution. Managed budgets and client reporting, ensuring ROI alignment. Integrated live activations with digital and influencer marketing to maximize campaign reach.
TRADE MARKETING MANAGER at INCOMM
September 1, 2017 - June 1, 2018Executed promotional campaigns and in-store activations for financial services products. Developed POS marketing and trade promotions to enhance sales performance. Designed and executed in store displays and materials, enhancing retail visibility and sales. Managed partner and retailer relationships, tailoring campaigns to local and regional audiences.
SUPERVISOR, CORPORATE ADVERTISING at COMCAST
January 1, 2011 - January 1, 2017Managed corporate marketing campaigns driving $100M+ in revenue. Increased productivity by 50% through process optimization, improving campaign delivery to sales teams. Directed divisional employee events to build engagement and brand alignment internally.
Education
M.S. - FASHION APPAREL BUSINESS at Philadelphia University
January 11, 2030 - June 1, 2004B.A. - MASS COMMUNICATIONS AND PUBLIC RELATIONS at Hampton University
January 11, 2030 - June 1, 2003Qualifications
Industry Experience
Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Intermediate
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