Shereda Clark

Led experiential sponsorship activations across NFL, NBA, MLB, and PGA partnerships, executing on-site programs in stadiums and arenas that aligned with brand objectives and drove fan engagement. Managed end-to-end partnership execution including budgets, vendor coordination, contracts, and asset delivery, ensuring all sponsorship benefits were fulfilled and programs executed with precision. Developed strategic presentations, recaps, and performance reports with key metrics and insights to demonstrate ROI and inform future partnership and sales strategies. Built and maintained strong relationships with league partners, venues, and cross-functional teams, collaborating across creative, media, and strategy to deliver integrated, high-impact experiential programs.

Led full lifecycle planning and execution of conferences, live activations, executive events, and multi-city programs. Managed detailed event timelines, production schedules, operational checklists, and run-of-show documentation. Oversaw venue sourcing, contract negotiation, room blocks, catering, signage, A/V, staging, and floor plan development. Directed on-site event operations, vendor coordination, staff management, and real-time issue resolution. Built and managed multimillion-dollar budgets, tracking forecasts, expenses, and post-event reconciliation. Partnered cross-functionally with Marketing, Sales, Creative, and Production teams to align programming and attendee experience with brand strategy. Conducted post-event analytics reporting, attendance analysis, and stakeholder debriefs to optimize future performance.

Directed agency teams, vendors, and client stakeholders, ensuring on-time, on-budget, and compliant delivery of programs. Contributed to new business development through RFP participation and strategic proposals. Directed strategy and campaign execution for AMEX and JPMorgan Chase, including content shoots, branded partnerships, and lifestyle-driven marketing campaigns. Collaborated with cross-functional teams and client stakeholders to ensure campaigns met brand and business objectives. Partnered with creative teams to deliver impactful content across digital and social platforms. Supported new business opportunities through campaign insights and strategic proposals.