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I’m an operations and marketing leader who rebuilt a four-property hospitality business from the ground up, hiring six teams in sequence, replacing the technology stack, establishing a finance function from scratch, building a direct-booking channel, and authoring 50+ SOPs. Promoted four times in three years from Receptionist to COO and Marketing Manager, I have a track record of turning unstructured operations into scalable systems. I excel at designing and implementing end-to-end operational and marketing systems, leading cross-functional teams, and driving growth through organic and paid channels while maintaining a strong guest experience and operational discipline.…I’m an operations and marketing leader who rebuilt a four-property hospitality business from the ground up, hiring six teams in sequence, replacing the technology stack, establishing a finance function from scratch, building a direct-booking channel, and authoring 50+ SOPs. Promoted four times in three years from Receptionist to COO and Marketing Manager, I have a track record of turning unstructured operations into scalable systems. I excel at designing and implementing end-to-end operational and marketing systems, leading cross-functional teams, and driving growth through organic and paid channels while maintaining a strong guest experience and operational discipline.

Lisa Sugimoto

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I’m an operations and marketing leader who rebuilt a four-property hospitality business from the ground up, hiring six teams in sequence, replacing the technology stack, establishing a finance function from scratch, building a direct-booking channel, and authoring 50+ SOPs. Promoted four times in three years from Receptionist to COO and Marketing Manager, I have a track record of turning unstructured operations into scalable systems. I excel at designing and implementing end-to-end operational and marketing systems, leading cross-functional teams, and driving growth through organic and paid channels while maintaining a strong guest experience and operational discipline.…I’m an operations and marketing leader who rebuilt a four-property hospitality business from the ground up, hiring six teams in sequence, replacing the technology stack, establishing a finance function from scratch, building a direct-booking channel, and authoring 50+ SOPs. Promoted four times in three years from Receptionist to COO and Marketing Manager, I have a track record of turning unstructured operations into scalable systems. I excel at designing and implementing end-to-end operational and marketing systems, leading cross-functional teams, and driving growth through organic and paid channels while maintaining a strong guest experience and operational discipline.

Available to hire

I’m an operations and marketing leader who rebuilt a four-property hospitality business from the ground up, hiring six teams in sequence, replacing the technology stack, establishing a finance function from scratch, building a direct-booking channel, and authoring 50+ SOPs. Promoted four times in three years from Receptionist to COO and Marketing Manager, I have a track record of turning unstructured operations into scalable systems.

I excel at designing and implementing end-to-end operational and marketing systems, leading cross-functional teams, and driving growth through organic and paid channels while maintaining a strong guest experience and operational discipline.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Japanese

Fluent

Work Experience

Marketing Manager (Concurrent with COO) at LH Sydney Pty Ltd

February 1, 2025 - Present

Built the company's marketing function end-to-end — organic content, paid acquisition, local discovery, and analytics infrastructure. Drove 20%+ YoY portfolio revenue growth across four properties; shifted channel mix from ~1.5% to ~11.4% direct. Led paid acquisition across Meta and Google, scaling ROAS from ~3x to 5–6x. Built and scaled the marketing team from 3 to 5 across content, paid acquisition, and reporting. Launched and scaled organic channels (TikTok, Instagram, YouTube) aligned to a social-driven brand strategy. Established Google Business Profiles across all properties, generating ~40,000 organic interactions in six months. Built the Marketing Intelligence Hub — a script-based dashboard integrating paid and organic data with automated anomaly detection on ROAS, conversion drops, and spend gaps.

Chief Operating Officer at LH Sydney Pty Ltd

February 1, 2024 - Present

Rebuilt every operational, technical, financial, and legal function of the business from scratch — no inherited team, no inherited systems, no documented procedures, no accounting function. Built and scaled six functional teams (Finance, Operations, Cleaning, Maintenance, HR, Marketing). Implemented 50+ SOPs and operational/compliance standards across properties. Led automation across guest communications and operations, deploying an end-to-end guest journey (booking → messaging → property access → digital T&Cs). Directed full property rebranding, risk management, and OTA listing optimization. Created an Operations Dashboard to streamline front desk and operational workflows and improve guest experience.

Operations Manager at LH Sydney Pty Ltd

October 1, 2023 - February 1, 2024

Transitioned from sales into operations leadership; established foundational structural reforms and documented systems where none existed. Automated manual tasks to improve efficiency. Hired and trained new staff; created initial training modules. Established baseline checklists and procedures across reception and housekeeping. Led end-to-end renovation and maintenance projects across properties, coordinating contractors, planning scope, sourcing materials, and managing timelines.

Sales at LH Sydney Pty Ltd

April 1, 2023 - December 1, 2023

Built the company's first scalable sales operation — moved inbound and outbound from ad-hoc activity to a templated, repeatable system. Closed 695+ bookings across a 3-property portfolio (231 beds); top performer contributing 48% of total team bookings during peak. Owned full sales cycle end-to-end, developed structured sales strategy, and created scalable templates and cadences. Led direct cold-calling outreach to drive bookings and coordinated renovations to support portfolio expansion.

Front Desk Receptionist at LH Sydney Pty Ltd

February 1, 2023 - April 1, 2023

First role at the company; managed check-ins, check-outs, and guest complaints; posted listings and conducted booking inspections; coordinated property maintenance with contractors.