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I'm Eun Ji Choi, a marketing professional based in Frankfurt am Main, Germany. I specialize in scaling multi-market B2B programs across Europe, with a strong focus on inbound marketing and translating complex technical innovations into high-impact content that drives demand. I’ve built pan-European content and PR frameworks, standardized editorial processes, and aligned global stakeholders to ensure brand consistency and maximize performance. I'm currently on a career sabbatical to upskill in AI-driven marketing and pursue advanced certifications in Digital Marketing & E-commerce to fuel growth for cross-border brands.…I'm Eun Ji Choi, a marketing professional based in Frankfurt am Main, Germany. I specialize in scaling multi-market B2B programs across Europe, with a strong focus on inbound marketing and translating complex technical innovations into high-impact content that drives demand. I’ve built pan-European content and PR frameworks, standardized editorial processes, and aligned global stakeholders to ensure brand consistency and maximize performance. I'm currently on a career sabbatical to upskill in AI-driven marketing and pursue advanced certifications in Digital Marketing & E-commerce to fuel growth for cross-border brands.

Eun Ji Choi

Marketing Strategist, Digital Marketer, Content Strategist, +2

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I'm Eun Ji Choi, a marketing professional based in Frankfurt am Main, Germany. I specialize in scaling multi-market B2B programs across Europe, with a strong focus on inbound marketing and translating complex technical innovations into high-impact content that drives demand. I’ve built pan-European content and PR frameworks, standardized editorial processes, and aligned global stakeholders to ensure brand consistency and maximize performance. I'm currently on a career sabbatical to upskill in AI-driven marketing and pursue advanced certifications in Digital Marketing & E-commerce to fuel growth for cross-border brands.…I'm Eun Ji Choi, a marketing professional based in Frankfurt am Main, Germany. I specialize in scaling multi-market B2B programs across Europe, with a strong focus on inbound marketing and translating complex technical innovations into high-impact content that drives demand. I’ve built pan-European content and PR frameworks, standardized editorial processes, and aligned global stakeholders to ensure brand consistency and maximize performance. I'm currently on a career sabbatical to upskill in AI-driven marketing and pursue advanced certifications in Digital Marketing & E-commerce to fuel growth for cross-border brands.

Available to hire

I’m Eun Ji Choi, a marketing professional based in Frankfurt am Main, Germany. I specialize in scaling multi-market B2B programs across Europe, with a strong focus on inbound marketing and translating complex technical innovations into high-impact content that drives demand.

I’ve built pan-European content and PR frameworks, standardized editorial processes, and aligned global stakeholders to ensure brand consistency and maximize performance. I’m currently on a career sabbatical to upskill in AI-driven marketing and pursue advanced certifications in Digital Marketing & E-commerce to fuel growth for cross-border brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Korean

Fluent

English

Fluent

German

Intermediate

Work Experience

Planned Career Sabbatical

January 1, 2024 - Present

Dedicated hiatus for family and professional development, focusing on technical upskilling to bridge the gap between traditional marketing and AI-driven operations. Currently leveraging a career hiatus to complete advanced certifications in Digital Marketing & E-commerce to drive growth for innovative, cross-border brands.

Social Media, Content & PR Manager at Information Display, LG Electronics Business Solutions Europe

January 1, 2016 - January 1, 2023

Strategic Content Execution: Orchestrated a pan-European content and PR framework, translating complex technical solutions into audience-relevant storytelling across the full B2B buyer journey. Inbound & Demand Generation: Built a central commercial repository of high-impact assets (white papers, case studies, digital toolkits) that directly supported lead generation and sales enablement. Governance & Brand Language: Established rigorous review workflows and standardized editorial processes to ensure global scalability and consistent brand voice across all touchpoints. Cross-Functional Project Management: Directed collaboration between technology partners, creative agencies, and internal sales teams to standardize marketing toolkits. Award-Winning Program Launch: Conceptualized and scaled a pan-European Employee Advocacy program, winning the Grand Prix Content Marketing Award (2022) for excellence in cross-functional engagement and brand authority. Stakeholder & Vendor Management: Acte

Research Assistant at Korea Labor Institute (KLI)

February 1, 2012 - June 1, 2013

Conducted qualitative field research on labor policies and occupational health, performing high-precision analysis on the physiological and psychological impacts of irregular shift work among specialized cohorts.