I'm Samuel Kurito, a SEO and Digital Marketing Specialist based in Nairobi with 6 years of experience helping brands grow organic traffic and online visibility. I thrive on turning data into actionable growth strategies and I’m passionate about staying ahead of industry trends to deliver measurable results. From shaping communications at Fleming Technical Institute to driving content, SEO, and PR efforts at Dumu Kenya, upMention Kenya, and RIANA Group, I’ve honed skills across keyword research, content optimization, link building, analytics, and cross-functional collaboration. I enjoy building partnerships, mentoring teammates, and delivering strategies that align with business goals and audience needs.

Samuel Kurito

I'm Samuel Kurito, a SEO and Digital Marketing Specialist based in Nairobi with 6 years of experience helping brands grow organic traffic and online visibility. I thrive on turning data into actionable growth strategies and I’m passionate about staying ahead of industry trends to deliver measurable results. From shaping communications at Fleming Technical Institute to driving content, SEO, and PR efforts at Dumu Kenya, upMention Kenya, and RIANA Group, I’ve honed skills across keyword research, content optimization, link building, analytics, and cross-functional collaboration. I enjoy building partnerships, mentoring teammates, and delivering strategies that align with business goals and audience needs.

Available to hire

I’m Samuel Kurito, a SEO and Digital Marketing Specialist based in Nairobi with 6 years of experience helping brands grow organic traffic and online visibility. I thrive on turning data into actionable growth strategies and I’m passionate about staying ahead of industry trends to deliver measurable results.

From shaping communications at Fleming Technical Institute to driving content, SEO, and PR efforts at Dumu Kenya, upMention Kenya, and RIANA Group, I’ve honed skills across keyword research, content optimization, link building, analytics, and cross-functional collaboration. I enjoy building partnerships, mentoring teammates, and delivering strategies that align with business goals and audience needs.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Senior SEO and Digital Marketing Specialist at RIANA Group
January 1, 2025 - Present
Develop and implement SEO strategies to increase organic traffic. Conduct keyword research and optimize website content. Manage link-building campaigns and outreach. Analyze website performance using Google Analytics and Google Search Console. Collaborate with cross-functional teams to improve user experience. Report on SEO metrics and recommend improvements.
SEO Specialist at upMention Kenya
March 4, 2023 - October 31, 2024
Expert in content marketing, content growth, and SEO strategies. Proficient with Ahrefs, Ubersuggest, MOZ, Majestic, Semrush, GSC, GA. Specialized in link-building, optimizing copy and landing pages. Expertise in keyword research, competitor analysis, SEA campaigns. Strong communicator independently and collaboratively.
Content Writer at DUMU Kenya
November 21, 2022 - March 1, 2023
Senior blogger and news writer. Managed SEO, writing, editing, research, multimedia content creation. Captured and edited photos and videos, optimized pages for Google. Managed social media platforms, ensured content and SEO quality.
Communication & Digital Marketing Specialist at Fleming Technical Institute
May 7, 2021 - August 1, 2022
Developed and implemented communication strategies. Drafted newsletters, press releases, promotional materials. Coordinated media relations and events. Created digital campaigns to attract students and stakeholders. Managed website and social media, analyzed performance metrics. Built partnerships and represented the college in public events.

Education

Diploma in Journalism – Journalism & Mass Communication (incl. creative design, photography, videography, PR, marketing) at Kenya Institute of Professional Studies
January 11, 2030 - April 29, 2026
Form 4 Certificate at Nturiri Boys High School
January 11, 2030 - April 29, 2026
KCPE Certificate at Nado -Enterit Primary School
January 11, 2030 - April 29, 2026

Qualifications

Certified Digital Marketer
January 11, 2030 - April 29, 2026
Google Analytics Certification
January 11, 2030 - April 29, 2026
Best planning and execution of a marketing roadshow campaign for Fleming Technical Institute
January 11, 2030 - April 29, 2026
Best planning and execution of the school cultural day at Fleming Technical Institute
January 11, 2030 - April 29, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other