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I am a growth marketing leader with 20 years of experience driving new customer growth and commercial outcomes across financial services and other regulated industries. I design and execute integrated acquisition strategies across paid media, performance marketing, lifecycle automation, and above-the-line channels, taking clear ownership of ROI and budget decisions. I build data-led acquisition engines underpinned by rigorous testing, advanced measurement, and continuous optimization to improve conversion, efficiency, and customer value. I translate strategy into execution, lead high-performing teams, and collaborate with product, analytics, finance, and technology to scale acquisition in a compliant, risk-aware environment.…I am a growth marketing leader with 20 years of experience driving new customer growth and commercial outcomes across financial services and other regulated industries. I design and execute integrated acquisition strategies across paid media, performance marketing, lifecycle automation, and above-the-line channels, taking clear ownership of ROI and budget decisions. I build data-led acquisition engines underpinned by rigorous testing, advanced measurement, and continuous optimization to improve conversion, efficiency, and customer value. I translate strategy into execution, lead high-performing teams, and collaborate with product, analytics, finance, and technology to scale acquisition in a compliant, risk-aware environment.

Hunter Simmons

Growth Marketer, Performance Marketer, Product Marketer, +7

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I am a growth marketing leader with 20 years of experience driving new customer growth and commercial outcomes across financial services and other regulated industries. I design and execute integrated acquisition strategies across paid media, performance marketing, lifecycle automation, and above-the-line channels, taking clear ownership of ROI and budget decisions. I build data-led acquisition engines underpinned by rigorous testing, advanced measurement, and continuous optimization to improve conversion, efficiency, and customer value. I translate strategy into execution, lead high-performing teams, and collaborate with product, analytics, finance, and technology to scale acquisition in a compliant, risk-aware environment.…I am a growth marketing leader with 20 years of experience driving new customer growth and commercial outcomes across financial services and other regulated industries. I design and execute integrated acquisition strategies across paid media, performance marketing, lifecycle automation, and above-the-line channels, taking clear ownership of ROI and budget decisions. I build data-led acquisition engines underpinned by rigorous testing, advanced measurement, and continuous optimization to improve conversion, efficiency, and customer value. I translate strategy into execution, lead high-performing teams, and collaborate with product, analytics, finance, and technology to scale acquisition in a compliant, risk-aware environment.

Available to hire

I am a growth marketing leader with 20 years of experience driving new customer growth and commercial outcomes across financial services and other regulated industries. I design and execute integrated acquisition strategies across paid media, performance marketing, lifecycle automation, and above-the-line channels, taking clear ownership of ROI and budget decisions.

I build data-led acquisition engines underpinned by rigorous testing, advanced measurement, and continuous optimization to improve conversion, efficiency, and customer value. I translate strategy into execution, lead high-performing teams, and collaborate with product, analytics, finance, and technology to scale acquisition in a compliant, risk-aware environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Strategic and Digital Marketing Consultant at HS Consulting

June 1, 2025 - Present

Providing advisory and implementation support to agencies and brands on digital strategy, performance media, and MarTech transformation: Designed and delivered cross-channel TV attribution solution for a national retailer; Built an independent media agency’s programmatic product offering from the ground up (DSP stack, commercial model, training); Led DSP/MarTech selection and onboarding to improve efficiency and transparency; Trained marketing teams to uplift internal capability in data-driven campaigns.

Senior Digital Marketing Manager / Head of Performance Media and MarTech at AustralianSuper

September 1, 2019 - February 1, 2025

Owned digital media strategy and performance for Australia’s largest super fund, responsible for 80–85% of new member acquisition annually. Led a team of five in-house specialists across SEM, SEO, Programmatic, Social, Affiliates, video. Worked closely with Brand to ensure required brand preference scores supported growth targets. Drove the Fund’s digital maturity roadmap (1PD, measurement, AI, MarTech) and presented business cases at Board level to unlock budgets.

Head of Digital at Green Hat Marketing

June 1, 2018 - September 1, 2019

Led the cross-functional digital team (CRM, email/automation, paid media, SEO, analytics, web dev) at a top B2B integrated agency. Achievements include 3x client retainers YoY, 35% ROI uplift and 310% MQL growth for Smartpay, lead scoring and nurture framework for Korn Ferry, and Marketo/Salesforce automation programs.

Digital Consultant (Contract) at Victoria University

March 1, 2018 - May 1, 2018

Led media and creative agency RFP, improved performance marketing operations, and delivered campaign strategy uplift.

Digital Marketing Manager at MoneyQuest Australia

November 1, 2017 - March 1, 2018

Built and scaled paid acquisition program (3x lead pipeline, 50% CPL reduction).

Various Agency / Digital Leadership Roles at OMD Australia; Dentsu Mitchell; Vizeum (UK); Starcom (UK); eMitch

January 1, 2007 - December 31, 2017

Directed multi-channel media strategy across enterprise clients spanning finance, travel, FMCG, and tech sectors.

Senior Digital Marketing Manager/ Head of Performance Media and MarTech at AustralianSuper

September 1, 2019 - February 1, 2025

Owned digital media strategy and performance for Australia’s largest super fund, responsible for 80–85% of new member acquisition annually. Led a team of five in-house specialists across SEM, SEO, Programmatic, Social, Affiliates, and video. Guided the Fund’s digital maturity roadmap (1PD, measurement, AI, and MarTech) to enable best practice digital marketing within a highly regulated environment. Drove cross-screens measurement pilots and presented business cases at Board level; achieved 80M+ in annual new member LTV, 480:1 ROAS in FY24 retention program, and 5% CVR uplift through LiveRamp 1PD integration. Partnered with Google to build an AI-based propensity model resulting in a 6.4% uplift in contributing joins.

Strategic and Digital Marketing Consultation at HS Consulting

June 1, 2025 - Present

Providing advisory and implementation support to agencies and brands on digital strategy, performance media, and MarTech transformation. Designed and delivered cross-channel TV attribution solution for a national retailer; built an independent media agency’s programmatic product offering; led DSP/MarTech selection and onboarding to improve efficiency and transparency; trained marketing teams to lift data-driven campaigns.