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Hi, I’m Collin Cruikshank—a social media manager who helps public sector and small business brands connect with real audiences. I focus on building content strategies and clear, audience-focused messaging that drives engagement and performance through data-driven decisions. I translate complex topics into approachable stories across platforms, collaborate with internal teams to align campaigns with major announcements and events, and continuously refine content to improve reach, engagement, and click-throughs.…Hi, I’m Collin Cruikshank—a social media manager who helps public sector and small business brands connect with real audiences. I focus on building content strategies and clear, audience-focused messaging that drives engagement and performance through data-driven decisions. I translate complex topics into approachable stories across platforms, collaborate with internal teams to align campaigns with major announcements and events, and continuously refine content to improve reach, engagement, and click-throughs.

Collin Cruikshank

Social Media Manager, Content Creator, Digital Marketer, +2

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Hi, I’m Collin Cruikshank—a social media manager who helps public sector and small business brands connect with real audiences. I focus on building content strategies and clear, audience-focused messaging that drives engagement and performance through data-driven decisions. I translate complex topics into approachable stories across platforms, collaborate with internal teams to align campaigns with major announcements and events, and continuously refine content to improve reach, engagement, and click-throughs.…Hi, I’m Collin Cruikshank—a social media manager who helps public sector and small business brands connect with real audiences. I focus on building content strategies and clear, audience-focused messaging that drives engagement and performance through data-driven decisions. I translate complex topics into approachable stories across platforms, collaborate with internal teams to align campaigns with major announcements and events, and continuously refine content to improve reach, engagement, and click-throughs.

Available to hire

Hi, I’m Collin Cruikshank—a social media manager who helps public sector and small business brands connect with real audiences. I focus on building content strategies and clear, audience-focused messaging that drives engagement and performance through data-driven decisions.

I translate complex topics into approachable stories across platforms, collaborate with internal teams to align campaigns with major announcements and events, and continuously refine content to improve reach, engagement, and click-throughs.

Skills

Adobe Premiere Pro

Adobe After Effects

Video Advert

Experience Level

Adobe Premiere Pro

Expert

Adobe After Effects

Expert

Video Advert

Expert

Language

English

Fluent

Work Experience

Social Media Manager at Georgia Department of Economic Development

January 1, 2025 - Present

Manage social media across LinkedIn, Facebook, Instagram, and YouTube; oversee content strategy and publishing. Achieve 6%+ engagement rates (industry avg ~2-3%). Drove +150% impressions and +80% engagement YoY through improved content and messaging. Increased link clicks by 15% MoM by refining content performance. Develop content around major announcements, events, and industry updates. Collaborate with internal teams to translate complex topics into clear, audience-focused messaging.

Social Media Manager at T&C Auto Detailing

January 1, 2021 - January 1, 2024

Built and managed a TikTok account that grew to 20K+ followers. Created short-form video content that generated inbound leads and customer inquiries. Managed content across TikTok, Instagram, and Facebook. Used performance insights to refine content and improve reach and engagement. Maintained a 90+ 5-star rating on Google.

Head of Content & Operations at BRASH Coffee Roasters

January 1, 2020 - January 1, 2021

Led content creation and visual marketing, producing digital assets for social and brand use. Managed social media content with a focus on consistency and engagement. Organized marketing events with partners like Whole Foods. Supported both digital and in-person marketing efforts.