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I am a Brand & Growth Marketing Specialist with 10+ years of experience spanning IT, construction materials, and pharma. I drive measurable growth through integrated marketing, paid media, and performance optimization, delivering solid ROI and revenue growth for domestic and international markets including India, Singapore, and Indonesia. I excel at end-to-end brand management, from crafting compelling narratives and visuals to launching optimized websites, microsites, and e-commerce stores. I enjoy leading cross-functional teams and partners to execute high-impact campaigns and translate data into actionable strategies that boost visibility and engagement.…I am a Brand & Growth Marketing Specialist with 10+ years of experience spanning IT, construction materials, and pharma. I drive measurable growth through integrated marketing, paid media, and performance optimization, delivering solid ROI and revenue growth for domestic and international markets including India, Singapore, and Indonesia. I excel at end-to-end brand management, from crafting compelling narratives and visuals to launching optimized websites, microsites, and e-commerce stores. I enjoy leading cross-functional teams and partners to execute high-impact campaigns and translate data into actionable strategies that boost visibility and engagement.

Vasudev Saktheedharan

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I am a Brand & Growth Marketing Specialist with 10+ years of experience spanning IT, construction materials, and pharma. I drive measurable growth through integrated marketing, paid media, and performance optimization, delivering solid ROI and revenue growth for domestic and international markets including India, Singapore, and Indonesia. I excel at end-to-end brand management, from crafting compelling narratives and visuals to launching optimized websites, microsites, and e-commerce stores. I enjoy leading cross-functional teams and partners to execute high-impact campaigns and translate data into actionable strategies that boost visibility and engagement.…I am a Brand & Growth Marketing Specialist with 10+ years of experience spanning IT, construction materials, and pharma. I drive measurable growth through integrated marketing, paid media, and performance optimization, delivering solid ROI and revenue growth for domestic and international markets including India, Singapore, and Indonesia. I excel at end-to-end brand management, from crafting compelling narratives and visuals to launching optimized websites, microsites, and e-commerce stores. I enjoy leading cross-functional teams and partners to execute high-impact campaigns and translate data into actionable strategies that boost visibility and engagement.

Available to hire

I am a Brand & Growth Marketing Specialist with 10+ years of experience spanning IT, construction materials, and pharma. I drive measurable growth through integrated marketing, paid media, and performance optimization, delivering solid ROI and revenue growth for domestic and international markets including India, Singapore, and Indonesia.

I excel at end-to-end brand management, from crafting compelling narratives and visuals to launching optimized websites, microsites, and e-commerce stores. I enjoy leading cross-functional teams and partners to execute high-impact campaigns and translate data into actionable strategies that boost visibility and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malayalam

Advanced

Hindi

Advanced

Work Experience

Digital Marketing Specialist at CSML Pvt. Ltd.

September 1, 2025 - February 28, 2026

Led a team of 4 in designing and executing international B2B & B2C marketing campaigns targeting India, Singapore, and Indonesia, generating 300–400 leads monthly. Conceptualized and executed performance-driven campaigns that significantly improved brand visibility and engagement across digital platforms. Optimized marketing funnels using A/B testing, analytics, and data-driven strategies to enhance lead conversion and campaign ROI. Coordinated with cross-functional teams and vendors to ensure seamless execution of marketing initiatives. Delivered comprehensive campaign performance reports and actionable insights to senior management for strategic decision-making.

Senior Brand Marketing Executive at INFRA Market Ltd.

December 1, 2022 - August 31, 2025

Onboarded IndiaMart for Modular Kitchen & Tiles verticals under Star Supplier Package, generating 50+ qualified leads weekly and driving ₹43 lakh s in business revenue within 6 months. Developed and maintained social media content calendars, collaborated with graphics teams, and produced high-impact visual creatives to strengthen brand presence. Led internal branding initiatives for the ERP system Phoenix, coordinating with agencies and internal stakeholders. Managed the I.M. Nirmaan initiative, producing video content to engage and educate ground-level workforce. Collaborated with founders, tech teams, and agencies to create the Modular Kitchen Cost Calculator and landing page, generating ₹55 lakhs additional revenue post-promotion. Revamped Infra.Market and IVAS.homes websites, launched Regional Foods website, and created Amazon & Flipkart Brand Store Pages for IVAS.homes to boost e-commerce sales. Developed location-specific microsites for RMC vertical to enhance Google My Busin

Assistant Manager: Visuals & Creatives at WEBYAPPY Pvt. Ltd.

January 1, 2019 - December 31, 2022

Spearheaded branding initiatives for the Business Leadership League Awards and Business Topline Growth Meet, designing high-impact BTL collaterals including standees, brochures, magazines, landing pages, and digital ads. Directed end-to-end website narrative and development for the Business Leadership League, enhancing online visibility and user engagement. Conceptualized and executed targeted promotional campaigns, driving attendee engagement and participation. Developed and curated website and social media content for multiple clients, ensuring brand consistency and creative storytelling. Collaborated with clients and internal stakeholders to ensure timely delivery of projects aligned with strategic business objectives. Strategically planned & optimized digital marketing budgets to maximize ROI across campaigns. Introduced performance tracking mechanisms to measure campaign effectiveness, enabling data-driven creative decisions.

Brand & Marketing Executive at LETSPLANOUT Pvt. Ltd.

January 1, 2018 - December 31, 2019

Partnered with directors and sales teams to devise and implement comprehensive marketing strategies across multiple product verticals. Designed and executed online advertisements and content campaigns, elevating brand visibility and customer engagement. Monitored social media performance and ad metrics, generating actionable insights to optimize campaigns for higher conversions. Streamlined content creation processes and ensured timely rollout of marketing initiatives.

Graphic Designer at B2B Brand Solutions Pvt. Ltd.

January 1, 2015 - December 31, 2018

Designed visually compelling advertisements, branding materials, and visual aids for diverse client campaigns in pharma and technology sectors. Managed creative briefs and client communications to ensure seamless project execution and high client satisfaction. Conducted ongoing market research and trend analysis to incorporate innovative design elements and maintain competitive edge.

Graphic Designer at Loudwhiisprrz Pvt. Ltd.

January 1, 2013 - December 31, 2014

Managed daily social media content across Facebook, Pinterest, Google Plus, and Twitter, driving engagement and brand awareness. Developed strategic content calendars aligned with fashion, entertainment, and emerging industry trends. Collaborated with marketing teams to maintain cohesive brand messaging across digital platforms.