Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Olayemo J. Segun, a results-driven SEO and digital marketing professional with a proven track record of boosting online visibility and conversions for service-based businesses across Nigeria and Australia. I combine technical SEO, content strategy, local optimization, and data-driven experimentation to attract high-intent traffic and generate quality leads. I enjoy turning complex data into actionable plans and collaborating with stakeholders to align SEO with business goals. Over my career I’ve led internal teams, built scalable processes, and consistently delivered measurable improvements in rankings, traffic, and ROI. I’m passionate about ongoing learning, sharing knowledge, and crafting friendly, user-centric experiences while keeping search engines happy.…Hi, I’m Olayemo J. Segun, a results-driven SEO and digital marketing professional with a proven track record of boosting online visibility and conversions for service-based businesses across Nigeria and Australia. I combine technical SEO, content strategy, local optimization, and data-driven experimentation to attract high-intent traffic and generate quality leads. I enjoy turning complex data into actionable plans and collaborating with stakeholders to align SEO with business goals. Over my career I’ve led internal teams, built scalable processes, and consistently delivered measurable improvements in rankings, traffic, and ROI. I’m passionate about ongoing learning, sharing knowledge, and crafting friendly, user-centric experiences while keeping search engines happy.

OLAYEMO J. SEGUN

Social Media Manager, Content Creator, Marketing Automation Specialist, +4





Hi, I’m Olayemo J. Segun, a results-driven SEO and digital marketing professional with a proven track record of boosting online visibility and conversions for service-based businesses across Nigeria and Australia. I combine technical SEO, content strategy, local optimization, and data-driven experimentation to attract high-intent traffic and generate quality leads. I enjoy turning complex data into actionable plans and collaborating with stakeholders to align SEO with business goals. Over my career I’ve led internal teams, built scalable processes, and consistently delivered measurable improvements in rankings, traffic, and ROI. I’m passionate about ongoing learning, sharing knowledge, and crafting friendly, user-centric experiences while keeping search engines happy.…Hi, I’m Olayemo J. Segun, a results-driven SEO and digital marketing professional with a proven track record of boosting online visibility and conversions for service-based businesses across Nigeria and Australia. I combine technical SEO, content strategy, local optimization, and data-driven experimentation to attract high-intent traffic and generate quality leads. I enjoy turning complex data into actionable plans and collaborating with stakeholders to align SEO with business goals. Over my career I’ve led internal teams, built scalable processes, and consistently delivered measurable improvements in rankings, traffic, and ROI. I’m passionate about ongoing learning, sharing knowledge, and crafting friendly, user-centric experiences while keeping search engines happy.

Available to hire

Hi, I’m Olayemo J. Segun, a results-driven SEO and digital marketing professional with a proven track record of boosting online visibility and conversions for service-based businesses across Nigeria and Australia. I combine technical SEO, content strategy, local optimization, and data-driven experimentation to attract high-intent traffic and generate quality leads. I enjoy turning complex data into actionable plans and collaborating with stakeholders to align SEO with business goals.

Over my career I’ve led internal teams, built scalable processes, and consistently delivered measurable improvements in rankings, traffic, and ROI. I’m passionate about ongoing learning, sharing knowledge, and crafting friendly, user-centric experiences while keeping search engines happy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Yoruba

Fluent

Work Experience

Search Engine Specialist / Web Designer (Remote) at O’Brien Electrical Solar - NSW, Australia

January 1, 2024 - May 1, 2025

Developed and executed SEO strategies to enhance website visibility and search engine rankings, including on-page and off-page optimization. Implemented and optimized PPC campaigns to attract targeted traffic, resulting in improved conversion rates. Leveraged marketing automation tools to streamline processes and improve efficiency. Conducted market research, analyzed consumer behaviour and competitor strategies, and produced detailed reports to guide data-driven decisions. Built and managed link-building programs to increase domain authority and user experience.

SEO Expert at Simba Planet Nigeria Ltd.

September 1, 2023 - January 1, 2024

Crafted SEO strategy and intuitive site interface to achieve prominent rankings. Analyzed competitor pages for backlink and keyword opportunities. Led and managed teams to deliver projects on schedule. Wrote blog posts to drive organic traffic and implemented a link-building strategy that boosted domain authority and backlinks. Managed Google Ads campaigns, achieving a 37% CTR increase.

Digital Marketing Consultant at Simba Planet, Nigeria

August 1, 2023 - January 1, 2024

Analyzed competitor pages to identify backlink and keyword opportunities; provided weekly campaign updates to clients; led teams to plan and implement projects focused on events, digital marketing, and social media; delivered innovative programs with a focus on events and campaigns.

Digital Marketing Instructor at NIIT Nigeria

July 1, 2023 - March 1, 2024

Designed and delivered a comprehensive digital marketing curriculum covering SEO, PPC, content marketing, social media strategies, and analytics. Provided hands-on training with tools like Google Analytics, Google Ads, WordPress, and social media management platforms; mentored students on career paths and job opportunities; updated course materials with current industry practices.

SEO Manager (Remote) at IMALEKKY – Brisbane

May 1, 2023 - January 1, 2024

Developed and executed a full-spectrum SEO strategy to improve visibility, rankings, and lead conversions. Led front-end website development on WordPress and HubSpot, ensuring SEO-friendly design and content. Performed technical audits, fixed crawl errors, and improved site health. Optimized meta tags, headings, schema markup, and page load speeds. Monitored performance via Google Search Console, GA4, and Screaming Frog to guide ongoing optimization; increased organic reach and local keyword rankings.

Web Developer / Social Media Marketing Manager (Remote) at IMALEKKY - Brisbane, Australia

May 1, 2023 - January 1, 2024

Provided front-end website development using WordPress, HubSpot, and related tools. Worked with clients to define site requirements and translate them into actionable development plans. Ensured SEO best practices were followed in design. Performed unit testing and troubleshooting to ensure smooth functionality. Translated user requirements into project designs and implemented intuitive interfaces for improved rankings and engagement.

Digital Marketing Specialist at Luvanex Realty Group

April 1, 2023 - December 1, 2023

Developed and deployed strategies to increase search visibility and website traffic. Created content strategies for digital media and collaborated with designers, copywriters, and developers to execute campaigns. Tracked web metrics, including visits, time on site, and page views; conducted keyword research and competitive analyses to identify gaps and opportunities. Generated performance reports to monitor rankings and domain authority.

SEO Specialist (Remote) at Kool Heat – Forster

April 1, 2023 - February 1, 2025

Spearheaded on-page and technical SEO, optimized WordPress and HubSpot sites, improved metadata, content structure, internal linking, and page speed to enhance UX and SEO. Collaborated with stakeholders to translate customer insights into actionable keyword strategies. Conducted in-depth keyword research, competitor analysis, and site audits; resolved crawl issues, improved mobile responsiveness, and implemented structured data to boost indexing and SERP features. Produced data-driven SEO reports (GA4, Search Console, SEMrush) to inform strategy and demonstrate impact on traffic and conversions.

Lead Digital Marketing Manager (Remote) at Kool Heat - Forster, Australia

April 1, 2023 - June 1, 2025

Led front-end website development projects using WordPress, HubSpot, and other CMS platforms; collaborated with clients to define requirements and translate them into actionable plans. Optimized website performance and user experience through continuous improvement. Implemented SEO best practices during design and development, conducted thorough testing, and resolved issues. Developed and executed SEO strategies to boost site rankings and engagement.

SEO Expert (Remote) at Chilled Heat – Hervey Bay, Australia

March 1, 2023 - February 1, 2025

Increased organic search traffic by 34% through keyword research and on-page optimization (Moz, Keyword Everywhere). Created and curated WordPress blog content, driving a 35% rise in blog traffic and 65% growth in organic search. Optimized Google My Business for local visibility. Led Google Ads campaigns achieving a ~37% CTR uplift; developed an outreach campaign that helped acquire 11,000+ backlinks; improved site speed by 31 seconds.

SEO Manager (Remote) at O’Brien Electrical and Solar Underwood

February 1, 2023 - May 1, 2025

Led the end-to-end SEO strategy, improving local search visibility and lead generation. Conducted a comprehensive technical SEO audit (Screaming Frog), resolving critical on-site issues and achieving a 29% speed improvement. Optimized content, metadata, and media assets to boost relevance and SERP performance. Implemented a focused local SEO strategy with geotargeting for high-intent traffic and created white-hat link-building campaigns. Tracked KPIs with GA4 and Search Console, including rankings, CTR, traffic, and conversions, aligning SEO with UX and content quality best practices.

Digital Marketing Manager (Remote) at Bold Recruitment - Queensland, Australia

February 1, 2023 - July 1, 2024

Created and deployed digital marketing strategies, produced engaging social media content, and managed strategic ad placements. Implemented marketing automation to streamline repetitive tasks and launched PPC campaigns to drive targeted traffic. Conducted market research to inform strategy, generated performance reports, and optimized content and SEO initiatives. Led link-building campaigns to increase website authority and visibility.

SEO Expert (Remote) at Chilled Heat – Hervey Bay

January 1, 2023 - November 1, 2024

Increased organic search traffic by 34% through targeted keyword research and on-page optimization (Moz, Keyword Everywhere). Created and curated WordPress blog content, driving 35% blog traffic growth and 65% growth in organic search. Optimized Google My Business for local visibility. Implemented technical SEO best practices, established robust link-building campaigns, and conducted testing to refine site performance. Managed Google Ads campaigns, achieving a 37% CTR increase. Built an SEO-friendly site interface and a strong backlink profile (over 11,000 backlinks). Implemented speed optimizations (GTmetrix) and outreach via PitchBox to secure high-quality links.

Senior Digital Marketing Consultant at Kuro's Consult Ltd., Nigeria

September 1, 2022 - January 1, 2023

Analyzed competitor pages to locate backlinks and keyword opportunities; provided weekly updates to clients; led teams to plan and implement projects; developed innovative and strategic marketing programs for events, digital marketing, and social media.

Digital Marketing Specialist at Luvanex Realty Group, North Carolina, United States

April 1, 2022 - July 1, 2022

Created and deployed social media content; boosted brand awareness through ambassador partnerships and targeted email campaigns. Expanded search visibility and site traffic with content marketing and SEO strategies; coordinated content campaigns with designers and developers; tracked web metrics to optimize performance.

SEO Manager at Biztellers Nigeria

January 1, 2022 - December 1, 2022

Reviewed and optimized client sites for keyword targeting, URL strategies, and site architecture. Created dynamic SEO strategies to outperform competitors, emphasized link-building, and stayed updated on search engine algorithm changes. Managed campaign budgets and expenses.

Digital Marketing Manager at Pyragraph Studios, Lagos, Nigeria

March 1, 2020 - August 1, 2020

Directed traffic growth through SEO, content distribution, email marketing, and trackbacks. Implemented weekly promotional and editorial strategies to boost customer engagement; optimized content for search engine patterns and arranged email campaigns to target key customers; grew brand visibility via social media.

Digital Marketing Strategist / Online Editor at Bi-Comms Ltd., Lagos, Nigeria

April 1, 2019 - January 1, 2020

Redesigned web pages, diversified digital marketing strategies, and enhanced social media presence. Monitored online trends and analytics to refine campaigns; produced weekly KPI reports and ensured technology frameworks supported marketing initiatives.

SEO Specialist at Pyragraph Studios

March 1, 2019 - September 1, 2021

Implemented solution-based execution plans using Google Analytics and internal reporting. Directed traffic growth strategies across SEO, content distribution, email marketing, and trackbacks. Optimized exposure through keyword targeting, and improved on-page elements. Enhanced Moz rankings and increased top-3 positions. Reduced page load time via technical SEO improvements. Led client SEO strategy, content planning, and campaign execution.

Social Media Manager (Remote) at DezynStructures Ltd., Lagos, Nigeria

August 1, 2018 - January 1, 2020

Increased customer engagement through social media; designed and implemented social media strategies; produced marketing content including blogs, promotional materials, and ads; managed content calendars and built influencer relationships to expand reach.

Digital Marketing Strategist/Online Editor at Bi-Comms Ltd.

March 1, 2018 - December 1, 2019

Led web redesigns and revitalized social media presence. Monitored online trends and analyzed website data to optimize campaigns. Managed digital performance metrics and KPI reporting for management. Implemented technical SEO improvements to optimize site speed and indexing.

Social Media Marketing Consultant (Remote) at PecTTJ Skincare, Lagos, Nigeria

January 1, 2018 - December 31, 2022

Boosted brand visibility with dynamic social media campaigns across Instagram, Facebook, and TikTok; developed data-driven social media strategies for product launches and promotions; produced skincare tutorials and user-generated content campaigns; partnered with micro-influencers to expand reach by approximately 40%.