Available to hire
Hi, I’m OLAYEMO J. SEGUN, a results-driven digital marketing professional with a proven track record of boosting online visibility, engagement, and conversions through SEO, SEM, content marketing, and social media. I’ve led campaigns, supported rebrands, and built automation to streamline processes, delivering measurable improvements for diverse clients and teams.\n\nI’m passionate about turning data into action—transforming insights into scalable marketing programs, funnels, and strong brand presence. I enjoy collaborating with cross-functional teams and mentoring others to achieve ambitious growth targets.
Experience Level
Language
English
Fluent
Yoruba
Fluent
Work Experience
Search Engine Specialist / Web Designer (Remote) at O’Brien Electrical Solar - NSW, Australia
January 1, 2024 - May 1, 2025Developed and executed SEO strategies to enhance website visibility and search engine rankings, including on-page and off-page optimization. Implemented and optimized PPC campaigns to attract targeted traffic, resulting in improved conversion rates. Leveraged marketing automation tools to streamline processes and improve efficiency. Conducted market research, analyzed consumer behaviour and competitor strategies, and produced detailed reports to guide data-driven decisions. Built and managed link-building programs to increase domain authority and user experience.
SEO Expert (Remote) at Chilled Heat – Hervey Bay, Australia
March 1, 2023 - February 1, 2025Increased organic search traffic by 34% through keyword research and on-page optimization (Moz, Keyword Everywhere). Created and curated WordPress blog content, driving a 35% rise in blog traffic and 65% growth in organic search. Optimized Google My Business for local visibility. Led Google Ads campaigns achieving a ~37% CTR uplift; developed an outreach campaign that helped acquire 11,000+ backlinks; improved site speed by 31 seconds.
Digital Marketing Manager (Remote) at Bold Recruitment - Queensland, Australia
February 1, 2023 - July 1, 2024Created and deployed digital marketing strategies, produced engaging social media content, and managed strategic ad placements. Implemented marketing automation to streamline repetitive tasks and launched PPC campaigns to drive targeted traffic. Conducted market research to inform strategy, generated performance reports, and optimized content and SEO initiatives. Led link-building campaigns to increase website authority and visibility.
Lead Digital Marketing Manager (Remote) at Kool Heat - Forster, Australia
April 1, 2023 - June 1, 2025Led front-end website development projects using WordPress, HubSpot, and other CMS platforms; collaborated with clients to define requirements and translate them into actionable plans. Optimized website performance and user experience through continuous improvement. Implemented SEO best practices during design and development, conducted thorough testing, and resolved issues. Developed and executed SEO strategies to boost site rankings and engagement.
Web Developer / Social Media Marketing Manager (Remote) at IMALEKKY - Brisbane, Australia
May 1, 2023 - January 1, 2024Provided front-end website development using WordPress, HubSpot, and related tools. Worked with clients to define site requirements and translate them into actionable development plans. Ensured SEO best practices were followed in design. Performed unit testing and troubleshooting to ensure smooth functionality. Translated user requirements into project designs and implemented intuitive interfaces for improved rankings and engagement.
Digital Marketing Instructor at NIIT Nigeria
July 1, 2023 - March 1, 2024Designed and delivered a comprehensive digital marketing curriculum covering SEO, PPC, content marketing, social media strategies, and analytics. Provided hands-on training with tools like Google Analytics, Google Ads, WordPress, and social media management platforms; mentored students on career paths and job opportunities; updated course materials with current industry practices.
Digital Marketing Consultant at Simba Planet, Nigeria
August 1, 2023 - January 1, 2024Analyzed competitor pages to identify backlink and keyword opportunities; provided weekly campaign updates to clients; led teams to plan and implement projects focused on events, digital marketing, and social media; delivered innovative programs with a focus on events and campaigns.
Senior Digital Marketing Consultant at Kuro's Consult Ltd., Nigeria
September 1, 2022 - January 1, 2023Analyzed competitor pages to locate backlinks and keyword opportunities; provided weekly updates to clients; led teams to plan and implement projects; developed innovative and strategic marketing programs for events, digital marketing, and social media.
SEO Manager at Biztellers Nigeria
January 1, 2022 - December 1, 2022Reviewed and optimized client sites for keyword targeting, URL strategies, and site architecture. Created dynamic SEO strategies to outperform competitors, emphasized link-building, and stayed updated on search engine algorithm changes. Managed campaign budgets and expenses.
Digital Marketing Specialist at Luvanex Realty Group, North Carolina, United States
April 1, 2022 - July 1, 2022Created and deployed social media content; boosted brand awareness through ambassador partnerships and targeted email campaigns. Expanded search visibility and site traffic with content marketing and SEO strategies; coordinated content campaigns with designers and developers; tracked web metrics to optimize performance.
Digital Marketing Manager at Pyragraph Studios, Lagos, Nigeria
March 1, 2020 - August 1, 2020Directed traffic growth through SEO, content distribution, email marketing, and trackbacks. Implemented weekly promotional and editorial strategies to boost customer engagement; optimized content for search engine patterns and arranged email campaigns to target key customers; grew brand visibility via social media.
Digital Marketing Strategist / Online Editor at Bi-Comms Ltd., Lagos, Nigeria
April 1, 2019 - January 1, 2020Redesigned web pages, diversified digital marketing strategies, and enhanced social media presence. Monitored online trends and analytics to refine campaigns; produced weekly KPI reports and ensured technology frameworks supported marketing initiatives.
Social Media Manager (Remote) at DezynStructures Ltd., Lagos, Nigeria
August 1, 2018 - January 1, 2020Increased customer engagement through social media; designed and implemented social media strategies; produced marketing content including blogs, promotional materials, and ads; managed content calendars and built influencer relationships to expand reach.
Social Media Marketing Consultant (Remote) at PecTTJ Skincare, Lagos, Nigeria
January 1, 2018 - December 31, 2022Boosted brand visibility with dynamic social media campaigns across Instagram, Facebook, and TikTok; developed data-driven social media strategies for product launches and promotions; produced skincare tutorials and user-generated content campaigns; partnered with micro-influencers to expand reach by approximately 40%.
Education
Higher National Diploma at The Polytechnic, Ibadan. ( Distance Learning Centre )
January 1, 2015 - January 1, 2015Qualifications
MTF - Certified Digital Marketing Expert
January 11, 2030 - April 29, 2026Professional Certified Marketer (PCM)
January 11, 2030 - April 29, 2026Google Ads Certified
January 11, 2030 - April 29, 2026Google Analytics Certified
January 11, 2030 - April 29, 2026Google Tag Manager Certified
January 11, 2030 - April 29, 2026HubSpot
January 11, 2030 - April 29, 2026Microsoft Certified Professional (MCPD) – IT Basics
January 11, 2030 - April 29, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Real Estate & Construction, Retail
Experience Level
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