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Global social media and brand strategist with a strong legal foundation (LLB, LPC, MSc), combining creative direction with compliance, risk awareness, and contract expertise. With international experience across the UK and South Korea, I specialise in building culturally relevant, high-performing social campaigns that drive engagement, brand growth, and community loyalty. My work spans influencer marketing, content strategy, and campaign execution, with a focus on translating insights into scalable global content. I bring a rare dual skillset: the creativity to build standout digital brands and the legal precision to manage partnerships, contracts, and regulatory considerations—making me highly effective in fast-moving, high-growth environments.…Global social media and brand strategist with a strong legal foundation (LLB, LPC, MSc), combining creative direction with compliance, risk awareness, and contract expertise. With international experience across the UK and South Korea, I specialise in building culturally relevant, high-performing social campaigns that drive engagement, brand growth, and community loyalty. My work spans influencer marketing, content strategy, and campaign execution, with a focus on translating insights into scalable global content. I bring a rare dual skillset: the creativity to build standout digital brands and the legal precision to manage partnerships, contracts, and regulatory considerations—making me highly effective in fast-moving, high-growth environments.

Camilla Valentina Retamales Valdebenito

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +2

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Global social media and brand strategist with a strong legal foundation (LLB, LPC, MSc), combining creative direction with compliance, risk awareness, and contract expertise. With international experience across the UK and South Korea, I specialise in building culturally relevant, high-performing social campaigns that drive engagement, brand growth, and community loyalty. My work spans influencer marketing, content strategy, and campaign execution, with a focus on translating insights into scalable global content. I bring a rare dual skillset: the creativity to build standout digital brands and the legal precision to manage partnerships, contracts, and regulatory considerations—making me highly effective in fast-moving, high-growth environments.…Global social media and brand strategist with a strong legal foundation (LLB, LPC, MSc), combining creative direction with compliance, risk awareness, and contract expertise. With international experience across the UK and South Korea, I specialise in building culturally relevant, high-performing social campaigns that drive engagement, brand growth, and community loyalty. My work spans influencer marketing, content strategy, and campaign execution, with a focus on translating insights into scalable global content. I bring a rare dual skillset: the creativity to build standout digital brands and the legal precision to manage partnerships, contracts, and regulatory considerations—making me highly effective in fast-moving, high-growth environments.

Available to hire

Global social media and brand strategist with a strong legal foundation (LLB, LPC, MSc), combining creative direction with compliance, risk awareness, and contract expertise. With international experience across the UK and South Korea, I specialise in building culturally relevant, high-performing social campaigns that drive engagement, brand growth, and community loyalty.

My work spans influencer marketing, content strategy, and campaign execution, with a focus on translating insights into scalable global content. I bring a rare dual skillset: the creativity to build standout digital brands and the legal precision to manage partnerships, contracts, and regulatory considerations—making me highly effective in fast-moving, high-growth environments.

Skills

Branding

Copywriting

Brand Identity

Experience Level

Branding

Expert

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Freelance Project Coordinator at Exprive

October 1, 2024 - Present

Led end-to-end execution of influencer-led campaigns promoting Korean brands to global audiences. Developed experiential marketing activations (including a multi-location scavenger hunt in Seongsu) to drive footfall and social engagement. Managed influencer partnerships, contracts, and brand compliance across campaigns. Coordinated cross-functional stakeholders, ensuring consistent brand messaging across all touchpoints.

Social Media Content Creator & Campaign Support at Alpha Collab

January 1, 2024 - Present

Produced high-performing short-form content for beauty, lifestyle, and hospitality brands. Wrote conversion-focused copy tailored to international audiences. Supported campaign planning, execution, and reporting across multiple client accounts. Managed brand relationships and ensured alignment with campaign objectives and tone.

Content Creator & Brand Partner at Freelance & Brand Collaborations

January 1, 2023 - Present

Delivered influencer campaigns for brands including Boksoon Makgeolli, Juno Hair, Vog Hair, Xenia Clinic, and Cellin Clinic. Created culturally relevant content bridging Korean and Western audiences. Increased brand visibility through storytelling-led content and audience-first strategy. Negotiated deliverables, timelines, and usage rights with partner brands.

Social Media Manager at 0117 Empanadas

February 1, 2020 - February 1, 2021

Managed and grew brand presence across Instagram and Facebook. Developed content strategies to increase local engagement and customer acquisition. Created branded visuals and copy aligned with business identity.

English Teacher & Administrative Support at Francis Parker Collegiate

February 1, 2024 - Present

Managed internal documentation, scheduling systems, and compliance processes. Drafted and reviewed employment contracts for international staff. Produced structured reports and content under tight deadlines.

Administrative Assistant & Teacher at Daechi English Park

February 1, 2023 - February 1, 2024

Coordinated HR documentation, onboarding processes, and internal communications. Balanced operational responsibilities with client-facing delivery. Maintained compliance with employment procedures for foreign staff.

Legal Assistant at Liv N Let Ltd

July 1, 2021 - February 1, 2022

Drafted tenancy agreements, contracts, and legal correspondence. Managed high-volume documentation with strict attention to compliance. Acted as liaison between clients and legal teams.

Legal Customer Service Agent at ELM Legal Services

February 1, 2020 - July 1, 2021

Conducted client intake for will-writing and estate planning services. Maintained accurate legal records and ensured regulatory compliance. Developed strong client communication and advisory skills.