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Hi, I’m Kerim ElSherif. I’m a marketing leader with 15+ years of experience driving demand generation, marketing automation, and integrated campaigns for global brands such as Honeywell and 3M. I excel at building scalable marketing systems that optimize the customer journey and deliver measurable pipeline growth.\n\nI’m proficient in Marketo, Salesforce CRM, ABM platforms, and multi-channel campaign execution, and I enjoy collaborating with cross-functional teams to align go-to-market strategies, loyalty programs, and lifecycle programs that boost engagement and revenue.…Hi, I’m Kerim ElSherif. I’m a marketing leader with 15+ years of experience driving demand generation, marketing automation, and integrated campaigns for global brands such as Honeywell and 3M. I excel at building scalable marketing systems that optimize the customer journey and deliver measurable pipeline growth.\n\nI’m proficient in Marketo, Salesforce CRM, ABM platforms, and multi-channel campaign execution, and I enjoy collaborating with cross-functional teams to align go-to-market strategies, loyalty programs, and lifecycle programs that boost engagement and revenue.

Kerim ElSherif

Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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Hi, I’m Kerim ElSherif. I’m a marketing leader with 15+ years of experience driving demand generation, marketing automation, and integrated campaigns for global brands such as Honeywell and 3M. I excel at building scalable marketing systems that optimize the customer journey and deliver measurable pipeline growth.\n\nI’m proficient in Marketo, Salesforce CRM, ABM platforms, and multi-channel campaign execution, and I enjoy collaborating with cross-functional teams to align go-to-market strategies, loyalty programs, and lifecycle programs that boost engagement and revenue.…Hi, I’m Kerim ElSherif. I’m a marketing leader with 15+ years of experience driving demand generation, marketing automation, and integrated campaigns for global brands such as Honeywell and 3M. I excel at building scalable marketing systems that optimize the customer journey and deliver measurable pipeline growth.\n\nI’m proficient in Marketo, Salesforce CRM, ABM platforms, and multi-channel campaign execution, and I enjoy collaborating with cross-functional teams to align go-to-market strategies, loyalty programs, and lifecycle programs that boost engagement and revenue.

Available to hire

Hi, I’m Kerim ElSherif. I’m a marketing leader with 15+ years of experience driving demand generation, marketing automation, and integrated campaigns for global brands such as Honeywell and 3M. I excel at building scalable marketing systems that optimize the customer journey and deliver measurable pipeline growth.\n\nI’m proficient in Marketo, Salesforce CRM, ABM platforms, and multi-channel campaign execution, and I enjoy collaborating with cross-functional teams to align go-to-market strategies, loyalty programs, and lifecycle programs that boost engagement and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Loyalty Program Director at Hayward

September 1, 2021 - November 1, 2025

Led strategy and execution of partner loyalty and rebate programs, driving customer retention and revenue growth. Managed loyalty program budget and performance, improving customer retention and engagement by 11%+ YoY. Analyzed purchasing behavior and tier movement to develop targeted campaigns, increasing upsell/cross-sell revenue by 22%. Built and executed automated campaigns using Marketo and Salesforce, improving efficiency and response rates. Developed promotional strategies (rebates, pricing programs) that increased program participation by 35%. Collaborated with external partners to manage consumer rebate programs and enhance the customer experience.

Senior Integrated Marketing Director at Honeywell

May 1, 2019 - September 1, 2021

Led global integrated marketing strategy for Honeywell’s Sensing & IoT business, driving demand generation and pipeline growth. Directed multi-channel campaigns across email, paid media, social, and content, generating a 31% increase in qualified leads and $78M pipeline growth. Built and optimized marketing automation (Marketo + Salesforce), improving lead conversion rates by 56%. Managed global campaign execution across multiple verticals and regions, aligning with go-to-market strategy. Developed KPI dashboards (Power BI), enabling real-time performance tracking and data-driven decisions.

Integrated Marketing Manager at Sealed Air

June 1, 2018 - May 1, 2019

Primary stakeholder of the lead generation funnel, designing and implementing integrated, multitouch demand generation programs. Owned global demand generation funnel, improving lead quality and conversion into sales-ready opportunities. Designed and executed multi-touch campaigns across digital channels, increasing engagement and pipeline contribution. Built and optimized lead scoring models and lifecycle processes in collaboration with product and sales teams. Developed campaign dashboards and reporting frameworks to track performance and optimize ROI. Managed global marketing budget and campaign planning across multiple regions.

Digital Marketing Manager at 3M | SPSD Division

November 1, 2011 - June 1, 2018

Planning and execution of experience initiatives across global 3M brands including Liqui-Cel and Liqui-Flux. Focus on customer acquisition and enterprise platform management; managed global marketing communications across multiple product lines; oversaw $4M+ budget and executed 30+ campaigns annually across digital channels. Launched 40+ email campaigns, webinars, and digital initiatives to drive brand awareness and lead generation. Integrated marketing automation and CRM systems (Eloqua, Salesforce), enabling closed-loop reporting and analytics. Partnered with sales and engineering teams to develop case studies and content marketing strategies; delivered training programs and sales enablement tools.

Marketing Director at Novagenesis Media

January 1, 2006 - February 1, 2011

Created, executed and oversaw strategic online marketing efforts; led brand development, client relations and project management. Developed, managed and implemented key marketing elements including advertising, media, promotions, collateral, public relations and direct marketing to support strategic objectives. Oversaw tactical implementation of customer relationship marketing programs. Managed client projects, end-to-end campaigns for NAM top 20 clients, supervised creative and SEM teams and external partners.