I am John E. Trumble III, a senior experiential and brand platform leader who builds, launches, and scales high-stakes B2B and B2C event programs for some of the world's most recognized brands. I translate experiential investment into measurable commercial outcomes by embedding strategic frameworks, financial discipline, and cross-functional alignment that tie brand moments to business results. I believe elite performance is a culture before a result, and I thrive in roles where scale and ambition demand disciplined program design, global collaboration, and a relentless focus on audience impact. From creating global flagship experiences at monday.com and AWS to shaping large-scale consumer platforms with Food Network, I help brands move from moments to momentum.

John E. Trumble III

I am John E. Trumble III, a senior experiential and brand platform leader who builds, launches, and scales high-stakes B2B and B2C event programs for some of the world's most recognized brands. I translate experiential investment into measurable commercial outcomes by embedding strategic frameworks, financial discipline, and cross-functional alignment that tie brand moments to business results. I believe elite performance is a culture before a result, and I thrive in roles where scale and ambition demand disciplined program design, global collaboration, and a relentless focus on audience impact. From creating global flagship experiences at monday.com and AWS to shaping large-scale consumer platforms with Food Network, I help brands move from moments to momentum.

Available to hire

I am John E. Trumble III, a senior experiential and brand platform leader who builds, launches, and scales high-stakes B2B and B2C event programs for some of the world’s most recognized brands. I translate experiential investment into measurable commercial outcomes by embedding strategic frameworks, financial discipline, and cross-functional alignment that tie brand moments to business results.

I believe elite performance is a culture before a result, and I thrive in roles where scale and ambition demand disciplined program design, global collaboration, and a relentless focus on audience impact. From creating global flagship experiences at monday.com and AWS to shaping large-scale consumer platforms with Food Network, I help brands move from moments to momentum.

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Language

English
Fluent

Work Experience

Director, Global Strategy & Flagship Experience Platform at monday.com
April 1, 2025 - Present
Built Elevate from zero, transforming a user conference into a global brand and growth engine across New York, London, and Sydney; delivered 67% YoY attendee growth to 5,000+ across three markets; designed AI-focused experiential environments generating $56M in total pipeline influence and $29M in open pipeline; established the measurement architecture linking experiential investment to pipeline outcomes and led cross-functional alignment from inception through activation.
Executive Producer, Strategic Events & Platforms at Salesforce
March 1, 2021 - April 1, 2025
Creative and strategic lead for the Dreamforce keynote experience, unifying product storytelling, customer priorities, and commercial narrative at scale; drove 42,000+ product engagement interactions (42% YoY) by architecting audience journeys; identified production optimization opportunities reducing costs by 15% while elevating experience quality; led global experience strategy for Tableau Conference, CNX, and TDX with accountability for audience experience, commercial narrative, and brand impact.
Executive Producer, Strategic Events and Experience Platform at Salesforce
March 1, 2021 - April 1, 2025
Led global experience platform strategy for Salesforce's enterprise platforms, aligning product engagement, narrative, and customer interaction at scale across Dreamforce, Tableau Conference, CNX, and X events; built the experience layer from inception through activation.
Head of Events & New Platform Strategy at Amazon Web Services (AWS)
January 1, 2019 - November 1, 2020
Launched Intersect by AWS, a first-of-its-kind brand experience platform blending technology, culture, music, and enterprise storytelling to reach new audiences; delivered an 18,000-attendee debut headlined by Foo Fighters and others; managed a $27M P&L across a 60-person cross-functional organization and agency team; built a scalable platform infrastructure for content amplification and community growth.
Head of Events and New Platform Strategy at Amazon Web Services (AWS)
January 1, 2019 - November 1, 2020
Led strategic development and market activation of Intersect, a cross-functional platform; scope included live experiences and enterprise audience growth.
Managing Director at Food Network NYC Wine & Food Festival
March 1, 2013 - November 1, 2019
Scaled the platform from fewer than 50 to 100+ annual events and 50,000+ attendees; managed a $12M platform P&L across venues, talent partnerships, and integrated brand activations; developed the audience growth strategy, community programming, and brand partnership framework driving YoY expansion.
Managing Director at Food Network NYC Wine and Food Festival
March 1, 2013 - November 1, 2019
Scaled a global culinary event platform from 50 to 100+ annual events and 50,000+ attendees; owned growth strategy, operations, and commercial performance.
VP, Editorial & Events at The Argus Group
March 1, 2012 - December 1, 2012
Oversaw experiential marketing and fundraising events for major brand clients, managing budgets and end-to-end event strategy across multiple concurrent activations.
Director, Marketing & Events at Gilt City
May 1, 2011 - January 1, 2012
Led a seven-person team producing luxury experiential events across the 10 largest U.S. markets for an exclusive membership audience; Secured national brand sponsorships and delivered high-touch experiences from celebrity chef dinners to fashion events and VIP press.
Director of Events at Viacom
January 1, 2002 - May 1, 2011
Produced 20+ flagship broadcast events from concept through on-air taping, including the Comedy Awards, Video Game Awards, and TV Land Awards.

Education

Bachelor of Arts in Mass Communication at Colorado Mesa University
January 11, 2030 - April 29, 2026
BA, Mass Communication at Colorado Mesa University
January 11, 2030 - May 7, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Software & Internet, Professional Services, Other