Isabel Castillo

Content Producer & Social Media Manager at Linqia

Established a cross-platform social media content strategy for Linqia's brand channels; wrote, produced, directed, and edited original multimedia content; managed Linqia's social calendar for Instagram, TikTok, YouTube, and LinkedIn; produced organic and paid-social content for advertising clients (including Albertsons Media Collective, Kiss Nails, and Danone); developed production workflows; partnered with internal production, design, and editing teams to build graphics and templates; tested AI video editing tools (Riverside FM, Veed, Submagic) to streamline post-production workflows.

Creative Operations Program Manager / Ad Producer at Amazon

Executed branded ad campaigns and sponsorships for Wondery podcasts; owned the full creative lifecycle for each campaign; oversaw ad talent onboarding, copywriting, audio editing, ad calendar, and delivery of assets across audio, video, and social channels; produced an average of 20+ campaign deliverables per week; fostered and maintained partnerships with 15+ show hosts/teams to ensure authentic, on-brand execution; standardized show onboarding for original and partner podcasts to ensure cross-functional alignment across Ad Production, Partnerships, Sales, Campaign Management, and Digital Operations; managed production for all targeted banner-ad audio ads hosted on the go-to-market platform; created ads across 200+ shows; QA for pre-produced audio; optimized campaign strategy via A/B testing; authored inclusive language policy document.

Ad Review Ops Integrity Specialist I, II at Snap Inc.

Policy expert and vendor operations partner on the Ad Review team; provided policy guidance to sales and advertising customers; collaborated with XFN Legal, Policy, and Product teams to identify compliance risks and improve Snap's advertising policies; developed and led policy training for external vendor partners and full-time employees across 7 countries; ensured vendor agents were well-versed in ad enforcement policies and workflows; analyzed global vendor performance metrics, SLAs, and KPIs to drive policy updates and optimize training and workflows; led Ad Review escalation training to ensure quality and consistency; collaborated with subject-matter experts and Legal to clarify policy discrepancies and define Snap's stance on verticals such as cannabis, alcohol, gambling, body imagery, and pharmaceuticals.

Video Producer at BuzzFeed

Directed, shot, and edited original short-form video content for BuzzFeed lifestyle brands (Tasty Vegetarian, Goodful, Nifty / now Tasty Home) across Facebook, YouTube, Snapchat, and Instagram; owned full creative process from ideation to on-set direction and post-production; managed shoot budgets; collaborated with Nifty and Goodful producers to build pages; tracked social data and trends to inform content strategy; delivered viral content with 250+ million views.

Snap Storytelling Academy Mentor at Snap Inc. / Los Angeles Community College

Mentored a Los Angeles Community College student through a virtual eight-week marketing and brand strategy training program.