Social Media Strategist and Content Creator, developing data-driven content frameworks designed to increase reach, engagement, and conversions for beauty, wellness, and lifestyle brands including It's a 10 Hair Care, Ben-Amun, Cloud Hair Care, and LA LAIS Skin Care. My approach blends trend-driven creative with performance marketing, turning cultural moments into measurable results. I manage influencer and UGC programs, briefings, and performance optimization; oversee content shoots and creative direction; lead social strategy across TikTok and Instagram during major growth phases; collaborate with marketing and creative teams; drive awareness and acquisition through creator partnerships.…

Michelle Lopez

Social Media Strategist and Content Creator, developing data-driven content frameworks designed to increase reach, engagement, and conversions for beauty, wellness, and lifestyle brands including It's a 10 Hair Care, Ben-Amun, Cloud Hair Care, and LA LAIS Skin Care. My approach blends trend-driven creative with performance marketing, turning cultural moments into measurable results. I manage influencer and UGC programs, briefings, and performance optimization; oversee content shoots and creative direction; lead social strategy across TikTok and Instagram during major growth phases; collaborate with marketing and creative teams; drive awareness and acquisition through creator partnerships.…

Available to hire

Social Media Strategist and Content Creator, developing data-driven content frameworks designed to increase reach, engagement, and conversions for beauty, wellness, and lifestyle brands including It’s a 10 Hair Care, Ben-Amun, Cloud Hair Care, and LA LAIS Skin Care.

My approach blends trend-driven creative with performance marketing, turning cultural moments into measurable results. I manage influencer and UGC programs, briefings, and performance optimization; oversee content shoots and creative direction; lead social strategy across TikTok and Instagram during major growth phases; collaborate with marketing and creative teams; drive awareness and acquisition through creator partnerships.

See more

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Founder & Social Media Strategist at Behold The Agency
July 1, 2025 - Present
Founded and led social media strategy and content production for beauty, wellness, and lifestyle brands. Developed data-driven content frameworks to increase reach, engagement, and conversions; managed influencer and UGC programs; oversaw content shoots and creative direction; led TikTok and Instagram growth; produced viral campaigns and collaborated with marketing and creative teams to drive awareness and acquisitions.

Education

Advertising and Marketing Communications Bachelor Degree at Fashion Institute of Technology
October 1, 2022 - October 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Healthcare, Professional Services
    Content Creation for It's a 10 Haircare

    Founder of Behold Agency, a NYC-based social and content studio helping beauty, fashion, and wellness brands create elevated, high-performing content for both organic and paid. I’ve led strategy and content for brands like IGK Hair, Scentbird, and It’s a 10 Haircare, producing assets that have driven millions of views.

    We work on-set in New York City during our content shoots, creating high-volume, on-camera content that feels native to platform and built to convert.

    View case study:
    https://www.twine.net/signin