Michelle Lopez

Available to hire

Social Media Strategist and Content Creator, developing data-driven content frameworks designed to increase reach, engagement, and conversions for beauty, wellness, and lifestyle brands including It's a 10 Hair Care,…

About

Social Media Strategist and Content Creator, developing data-driven content frameworks designed to increase reach, engagement, and conversions for beauty, wellness, and lifestyle brands including It’s a 10 Hair Care, Ben-Amun, Cloud Hair Care, and LA LAIS Skin Care.

My approach blends trend-driven creative with performance marketing, turning cultural moments into measurable results. I manage influencer and UGC programs, briefings, and performance optimization; oversee content shoots and creative direction; lead social strategy across TikTok and Instagram during major growth phases; collaborate with marketing and creative teams; drive awareness and acquisition through creator partnerships.

  • Joined April 2026

Languages

  • EnglishFluent
  • Spanish; CastilianAdvanced

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Retail
  • Healthcare
  • Professional Services

More experts in New York, United States

Projects · 1

Founder of Behold Agency, a NYC-based social and content studio helping beauty, fashion, and wellness brands create elevated, high-performing content for both organic and paid. I’ve led strategy and content for brands like IGK Hair, Scentbird, and It’s a 10 Haircare, producing assets that have driven millions of views.

We work on-set in New York City during our content shoots, creating high-volume, on-camera content that feels native to platform and built to convert.

View case study:
https://www.twine.net/signin

Content Creation for It's a 10 Haircare
  • Social Media Manager

Work experience

Founder & Social Media Strategist · Behold The AgencyJul 2025 – Present · 1 yr 5 mos

Founded and led social media strategy and content production for beauty, wellness, and lifestyle brands. Developed data-driven content frameworks to increase reach, engagement, and conversions; managed influencer and UGC programs; oversaw content shoots and creative direction; led TikTok and Instagram growth; produced viral campaigns and collaborated with marketing and creative teams to drive awareness and acquisitions.

Education

Advertising and Marketing Communications Bachelor Degree · Fashion Institute of Technology2022

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