Hi there! I'm Xiao Yu Wen, a Brand & Content Strategist with 5+ years of experience in brand strategy, content growth, and event management. I’ve built a track record of scaling social media communities by 23.4% and producing high-impact creative content for global brands like Pop Mart and Disney. I work from Beijing and am open to global remote opportunities. I excel at cross-cultural communication and remote collaboration tools, handling full-stack digital marketing—from copywriting and photography to video production (Final Cut Pro). My freelance portfolio includes collaborations with international IPs, and I routinely deliver consistent, on-brand storytelling across platforms using tools like Canva, Photoshop, Premiere Pro, and DaVinci Resolve.

Xiao Yu Wen

Hi there! I'm Xiao Yu Wen, a Brand & Content Strategist with 5+ years of experience in brand strategy, content growth, and event management. I’ve built a track record of scaling social media communities by 23.4% and producing high-impact creative content for global brands like Pop Mart and Disney. I work from Beijing and am open to global remote opportunities. I excel at cross-cultural communication and remote collaboration tools, handling full-stack digital marketing—from copywriting and photography to video production (Final Cut Pro). My freelance portfolio includes collaborations with international IPs, and I routinely deliver consistent, on-brand storytelling across platforms using tools like Canva, Photoshop, Premiere Pro, and DaVinci Resolve.

Available to hire

Hi there! I’m Xiao Yu Wen, a Brand & Content Strategist with 5+ years of experience in brand strategy, content growth, and event management. I’ve built a track record of scaling social media communities by 23.4% and producing high-impact creative content for global brands like Pop Mart and Disney. I work from Beijing and am open to global remote opportunities.

I excel at cross-cultural communication and remote collaboration tools, handling full-stack digital marketing—from copywriting and photography to video production (Final Cut Pro). My freelance portfolio includes collaborations with international IPs, and I routinely deliver consistent, on-brand storytelling across platforms using tools like Canva, Photoshop, Premiere Pro, and DaVinci Resolve.

See more

Language

English
Advanced

Work Experience

Brand & Content Strategist at China Assets Cybersecurity Technology Co., Ltd.
May 1, 2025 - Present
Led brand and content strategy; oversaw copywriting, photography, and video production; managed cross-cultural communication and remote collaboration tools; contributed to a portfolio of client campaigns with notable IP partnerships.
Brand Builder / Content & Marketing at New Oriental
July 1, 2021 - August 1, 2022
Built and coordinated brand-building and content marketing initiatives; grew follower engagement; integrated with experiential campaigns; collaborated with marketing teams to align brand voice and storytelling.
Content Creator & Social Media Strategist at Freelance
January 1, 2020 - Present
Full-stack digital marketing: copywriting, photography, video production (Final Cut Pro) and social media strategy for international clients; long-term freelance portfolio with global IP collaborations (Pop Mart, Disney).

Education

Master of Arts in International and Comparative Education at Columbia University
January 1, 2023 - January 1, 2025
Bachelor of Arts in Advertising and Journalism at University of Oregon
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services